Perfect PlanIt

Our clients do remarkable things. Perfect PlanIt just refreshed our site — built around the work we’re most proud of and the services our clients rely on most ... from large-scale corporate events to video content, presentations, creative marketing and graphic design.

If you’ve worked with us, you already know what we’re about. If you haven’t, now is a great time to get acquainted.

www.perfectplanit.com

Perfect PlanIt pups working hard ... soaking up the rays.

If you own a Jeep, you know about ducking (aka Duck, Duck Jeep). Allison Parliament from Ontario is credited with starting the pay-it-forward exchange. When she placed a rubber duck on another Jeep driver’s vehicle, it started a domino effect of kindness, friendship and gratitude.

In that spirit, we designed a giveaway for a local Jeep dealership that allows new Jeep owners to join the fun. The interlocking box — that can be customized in any way, including size, messaging and material — was produced using our laser-cutting machine. After you give away one duck, the distinctive packaging serves as the home for the one you keep.

The possibilities are endless. And Perfect PlanIt can create prototypes, so you can experience the item before it‘s mass-produced.

Having our own laser-cut machine allows Perfect PlanIt to produce custom premium items like magnets, coasters, stirrers, ornaments, keychains, luggage tags and much more.

For a recent trade show, our client 20-20 Services — providers of exceptional learning and development for tax, accounting, auditing and other financial professionals — wanted a few memorable handouts for their booth. We designed a few options and they went with the stirrers (a perfect approach since 20-20 Services was the reception sponsor) and magnets.

There are many benefits to creating premium items/corporate gifts this way, including:

• No minimum quantities
• No inventory overhead
• Super customized designs (logos and names)
• Fast turnaround
• Budget-friendly
• Endless possibilities

We’ll be sharing other samples in the future. Reach out if you have any questions or would like to receive a sample.

Animated Videos Bring SnapRetail’s Brand Calendar Offering to Life

SnapRetail is powerful marketing software that allows brands to easily build smart marketing and social media programs. Small businesses use the SnapRetail platform to create and execute a unified marketing plan from a single tool, allowing them to maintain control over their brand, while providing retailers with pre-packaged marketing materials that can be easily pushed out to their lists and socials.

To illustrate the value of the SnapRetail Brand Calendar, Perfect PlanIt created storyboards featuring a small business named The Posh Pup using an illustrative style we developed for SnapRetail in 2018. We brought together the visual elements to show the many benefits of the tool.

A companion video was created to explain the step-by-step process of working within the Brand Calendar. SnapRetail used The Posh Pup visual elements to build a realistic world for this business, including a page and scheduled mailings. The team video captured the walkthrough, and we inserted that process into the second video for a complete story.

Next up: We are working with SnapRetail to create similar videos that focus on different retailer industries — like jewelry — that have unique factors that need to be spotlighted.

https://perfectplanit.com/portfolio/snapretail-brand-calendar/

Customized Corporate Event Support:
Pittsburgh International Airport Groundbreaking

Last October, we worked with the Pittsburgh International Airport's internal marketing, events and facilities team to design and execute a 350-person outdoor event. This required finding a vendor who could construct an oversized tent (most tent providers don’t have the size we needed readily available) featuring windowed walls, solid doors, an elevated floor, as well as provide complete AV setup, chairs and high-end restrooms. All on an active construction site and during COVID.

The plan featured many revisions — including some last-minute changes — but we found the solutions. Perfect PlanIt also provided custom hard hat and shovel sets, a commemorative coin (the first of three), a VIP gift (ceramic Pennsylvania state ornament with the airport noted in gold), themed cookies, additional onsite staff, an event ‘housekeeping’ PowerPoint loop and budget management.

The event was a success, and the start of a multi-year project that will see the Pittsburgh International Airport again become a model for modern infrastructure.

Three Things to Know About Virtual Events Now

The survey results from a recent virtual industry conference provide some interesting insights and cautionary tales. The event — which pre-pandemic typically consisted of 8,000 attendees — received ratings of good or excellent by 85% of attendees. But just 38% of the exhibitors shared those sentiments. So what gives?

For starters, trade shows in the virtual age are hard. Like, super-duper hard, and more so if your organization is used to exhibiting, shaking hands and generating leads. On the plus side, attendees still see value in taking time to log in and participate in educational and networking sessions.

We’re one year into the pandemic. The future looks brighter, but uncertainty continues to cloud decisions about 2021 and 2022. Here are some things we’ve learned:

Live events are challenging but not impossible. Simulive (or pre-recorded sessions) are better, provide less risk and allow for enhanced production values. This elevated production (and less tech-failure stress) means a more engaging session for the participants.

Community matters. Attendees are still hungry for engagement, and the good news is we’re finding more and more ways to do it. This can be in the form of live Q&A, effectively using chat, breaking into smaller roundtable discussions or networking/fun events to liven up the day. All have received high grades from participants. Holding a series of 40-minute webinars over the course of two days is not a conference. Drawing in your attendees with feedback and participation adds to the overall experience.

We’re not going back. The world is used to virtual events. It opens new opportunities for attendance and new ways to communicate.

We hope to be back in-person as soon as humanly possible, but when that time comes we’ll need to plan for a hybrid model that serves the needs of the audience … and how they want it.

Want to go deeper into this topic? Our latest podcast is available now. And we’d love to hear your take as well! What’s working? What’s not? Let us know.

Virtual Events, One Year In – P3 Episode 10 As we hit the one-year mark of the pandemic, it's a good time to see where we are, and what we expect moving through 2021 into 2022. Will we see a return to normalcy? What have we learned about how to successfully execute virtual events? Will we go back to in-person like we

We color freaks and branding buffs here at Perfect PlanIt found this article in line with how our brains work (and thought you would find it interesting). Yes, colors have typical meanings tied to them, but tech companies can bypass the teal and financial institutions don’t have to default to green or blue. Oh, and if your corporate palette has secondary colors, you should use them (or lose them). 😉

Refreshing brand standards is one of the many marketing efforts we support. It doesn’t have to be a 100% overhaul or cost a gazillion dollars. But you do need someone who understands color theory and knows how to successfully adopt a new look across ALL methods and materials.

So, what’s your favorite color? ❤️🧡💛💚💙💜🤎🖤

Think twice before choosing a blue logo. Here’s why Color is fundamental to building an iconic brand. Here are 5 tips for thinking differently about color.

A recent virtual conference we helped design and execute for AIG featured a live cooking session with Chef Serge Madikians. Those who attended are now being sent a Chef Serge-signed cookbook that features another of his recipes.

Kona supervises the packing process in a really useful way.