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Explaining the recent Google My Business Views Spike

Views Spike in August - Google My Business » allLocal Google My Business Insights began reporting a significant uptick in Views starting roughly Aug 1st. Google: We are reporting a new type of View. Read more.

In preparation for the launch of the new allLocal reporting platform, which is now a public-facing beta, we have been digging into the performance data flowing into the allLocal dashboard from GMB and other engines, including Views and Click Actions.

We’ve calculated that allLocal has logged over 14.8 billion (yes, billion with a “B”) total customer views for our clients, and counting, since we began pulling Insight metrics from Google.

During this time, we have logged hundreds of millions of customer actions, including clicks to website, clicks to directions, and clicks to call.

In terms of percentages, we have calculated a total customer action rate of 4.21% based on the three customer actions Google reports in GMB Insights.

Milestone: Over 14.8 Billion Google Views Logged in allLocal » allLocal allLocal has logged over 14.8 billion (yes, billion with a "B") total customer views for our clients since we began pulling Insight metrics from Google.

Google My Business is now on Facebook!

Google Business Profile The official channel for info & updates from the Google Business Profile team.

Instagram to offer Business Profiles, Insights, and Promotion tools in the coming months.

Coming Soon: New Instagram Business Tools Instagram is a place where people can turn their passions into livelihoods. For instance, handmade accessory business JACKSON AND HYDE started an account a year and a half ago to raise awareness of...

Big improvement released in Google My Business Locations dashboard!

GMBL Improvement – Upload Only Updated Fields | Local Advertising News from allLocal Google has released a long-awaited and requested feature in the Google My Business Locations dashboard. The bulk dashboard interface now allows for an easier upload of updates to existing locations. Now, when uploading files to the dashboard, businesses are only required to upload those fields that…

Exciting new feature in Google My Business!

GMB New Feature: Set Holiday Hours! | Local Advertising News from allLocal Google My Business has launched a new feature that allows bulk-verified users to quickly pre-set special hours for holidays and special events. When you enter special hours in Google My Business, Google will tell customers that they’re seeing holiday-specific opening hours. This should remove all of…

"During the first half of this year, search accounted for 42.9% share of visits for phones as measured on a last-touch basis, up from 24.4% share in 2013. Back then, direct traffic (51.2%) represented more than double the share of search-referred visits, but direct traffic has since diminished to 30.9% of total visits in H1. The shift appears to have largely occurred last year, and ADI attributes the replacement of direct with search traffic to consumers looking for “the easiest way to access content and because mobile browsers encourage search.”

North American Phone Traffic: Search Tops for Referrals; Email for Conversions Over the past couple of years, search has overtaken direct as the leading referrer of mobile phone traffic in North America, according to a recent report from Adobe Digital Index (ADI). The same pattern has manifested in Europe, according to ADI's analysis of more than 1.3 trillion visits to...

http://www.geomarketing.com/for-the-first-time-in-seven-years-mapquests-poised-for-real-resurgence

For The First Time In Seven Years, MapQuest’s Poised For Real Resurgence – GeoMarketing For The First Time In Seven Years, MapQuest’s Poised For Real Resurgence by David Kaplan | September 22, 2015 6:28 pm Tweet AOL Apple Maps Google Maps MapQuest Millennial Media Verizon Waze MapQuest’s “layers” offer convenient tabs for popular location categories It’s been over six years since Googl…

Interesting times as the mapping landscape changes. http://searchengineland.com/report-nokias-sells-here-maps-for-2-7b-to-bmw-mercedes-audi-group-225717

Report: Nokia Sells HERE Maps For $2.7B To BMW, Mercedes, Audi Group According to Bloomberg and CNBC, Nokia has found a buyer for its HERE mapping unit. The company had sought as much as $4 billion for the platform. However,