B.W. Keyes Mercantile

Have you checked out our new foods menu yet?!?

Cobble Candle Class March 2nd!
Learn about the science behind candle making and what goes into it!
Make your own mimosa bar curtesy of the Rooted by Amberg tasting conservatory! (MUST BE 21+)
Charcuterie Grazing board to enjoy during the class.
Learn a new skill and meet people!
Have fun and make some memories!

LESS THAN 5 SEATS LEFT!!!
Round 2! April 4th 7pm
🎤 Jerry! – An Unauthorized Night of Judy Garland’s Greatest Hits 🎤🗓 Date: April 4th, 2025, 7PM📍 Location: Rooted By Amberg💵 Tickets: $25 (includes one drink token!)Join us for a dazzling tribute to the legendary Judy Garland! Seating is limited – act fast to secure your spot for this unforgettable night!Get your tickets now and experience the magic!

Wine, Candles, & Judy Garland! Click here for an update from B.W. Keyes Mercantile | Rooted by Amberg !

Get Ready for Winter with Rooted by Amberg! Discover our revamped menu, new wines, and fresh merchandise!

We re-open Thursday Jan. 23rd.

Winter hours at Rooted & B.W. Keyes

Beekman is BACK!!! New scents- Mint & Eucalyptus-Vanilla Absolute- Fresh Air, and lavender has been restocked!

Closed 6/6- See you Friday!

A year ago, we began our exciting downtown Geneva adventure with B.W. Keyes Mercantile! Thank you for letting us share our heritage with you. We want to express our immense gratitude to everyone who contributed to making this year amazing! B.W. Keyes Mercantile is dedicated to offering you more unique treasures and nostalgic delights.

Get ready for a flavor explosion!

The ongoing evolution...
Geneva in Geneva by Amberg

Always something new at the Mercantile! Open Sunday 10-4, come on in!
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We are here in the third room of B.W. Keyes Mercantile / Rooted by Amberg for a cozy little pop up! Come on down to Castle Street and say hi 👋🏼✨
Can’t make it? You can always shop at www.cobblecandles.com ✨

We are here! Come on down to Castle Street in Geneva at Rooted by Amberg / B.W. Keyes Mercantile and fill your home with our simply bold candles ✨