Feathr
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Feathr is the marketing and communications platform purpose-built for associations, nonprofits, and arts and culture organizations.
We help lean teams promote events, grow membership, raise support, and connect their outreach to measurable results. Feathr is the smarter way for mission-driven organizations to fundraise and grow. We bring fundraising, marketing, AI-powered intelligence, and reporting together in one platform so you can reach more people, raise more money, and see what’s working—helping nonprofits go from unseen to unignorable.
AI can help you create content faster but it can’t replace the human side of your mission.
David Trull, Feathr Lead Digital Campaign Strategist, shares why nonprofits shouldn’t lose sight of authentic storytelling as AI becomes more common in marketing.
💬 Real voices matter
📖 Real stories connect
❤️ Real people drive action
As more organizations lean into AI-generated content, authenticity becomes even more important.
05/18/2026
Getting people to visit your event page is only half the battle.
Most attendees don’t register the first time they hear about your event. They click, browse, get distracted, and move on.
That’s why follow-up matters.
In this webinar, we’ll walk through 3 practical campaigns you can launch to:
✅ Re-engage people who didn’t register
✅ Turn your contact list into a promotion engine
✅ Reach new audiences likely to attend
Whether you’re promoting a gala, conference, exhibit, webinar, or fundraiser, you’ll leave with practical ideas you can put into action right away.
Save your spot 👇
https://go.feathr.co/3QZWhWy
Why does audience segmentation matter for nonprofits? 🎯
Mikayla Tobin, Feathr Pro Strategist, explains why nonprofits need to go beyond broad messaging and think more intentionally about audience motivations.
Two supporters may care deeply about the same cause, but for completely different reasons:
📊 One may respond to measurable community impact
❤️ Another may connect emotionally to the mission
The more relevant your messaging becomes, the more effective your campaigns can be!
Join us for a candid conversation tomorrow with association pro Kayla Goodall from the Wisconsin Assisted Living Association (WALA) as she shares how she’s using Novi AMS + Feathr to grow their reach and engagement.
You’ll hear a real-world experience, including what WALA was doing before, what’s changed, and what’s working now!
We'll dig into why email can't carry your entire strategy anymore, how to use member data to create smarter, more targeted campaigns that feel personal rather than generic, and when to automate and when to take a more hands-on approach.
Save your spot now 👉 https://go.feathr.co/4wFsfb1
Your audience is already engaging, but are you showing up at the right time? 👀
Brock Edgar, Feathr Program Manager, walks through Smart Send campaigns and how they help you connect with supporters when they’re actually active.
📅 Planning an event?
📬 Sending updates soon?
🌐 Seeing traffic on your site?
Instead of waiting for a scheduled email, you can engage people while they’re already paying attention.
It’s a simple shift that keeps your message relevant, and your audience moving forward.
The next generation of supporters engages differently and Erica Barrero, Feathr Pro Strategist, breaks down what that means for nonprofits.
Younger supporters aren’t waiting for a phone call or a campaign. They want to feel connected to your work in real time.
They’re looking for:
👀 Transparency into what you’re doing every day
📲 A consistent presence on social
🤝 Ways to feel like part of your mission
💬 Ongoing appreciation and acknowledgment
The takeaway is simple: showing up consistently helps turn interest into long-term engagement.
04/24/2026
Most campaigns don’t fail because of bad creative; they fail because they’re targeting the wrong people.
Join us for a live session where we're diving into one of the most overlooked (and most powerful) parts of your strategy: audience segmentation.
You’ll see how to move beyond broad targeting and start building intentional, high-performing audiences using Feathr’s segmentation tools, including how to:
🔽 Use filters like date ranges, activity, and reachability
🎯 Create precise targeting with include/exclude logic
🌐 Segment your website visitors in simple, effective ways
We’ll also share practical segmentation ideas you can start using immediately – plus a live walkthrough of how it all comes together inside the Feathr platform.
Save your spot here: https://go.feathr.co/4cXGBvj
For nonprofits, visibility directly impacts sustainability.
Guiding Light, a 100% donor-funded organization, needed a way to consistently reach and re-engage their community. By using Feathr, they’re able to stay in front of people who have already interacted with their mission and turn that interest into ongoing support.
Explore how they’re doing it here: https://go.feathr.co/4tXGTYS
04/17/2026
The Pennsylvania Association of Realtors® (PAR) didn’t rely on email alone for their marketing efforts ... and it paid off.
By adding digital ads and sponsored retargeting through Feathr, PAR connected with more members and drove stronger results across the board.
Here’s what happened:
✨ 442 registrations
🎟️ $76K in ticket sales
🤝 $10K in sponsorship revenue
More visibility → more engagement → more results.
Read their full story here: https://go.feathr.co/4vFg51k
12/04/2025
Your year-end campaigns deserve to sleigh 🛷
Finish strong with free EOY ad templates that give you polished, ready-to-edit creative for every major placement.
Get the templates 👉 https://go.feathr.co/4pcfKPQ
Click here to claim your Sponsored Listing.
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Address
104 N Main Street, Suite #600
Gainesville, FL
32601
Opening Hours
| Monday | 8:30am - 6pm |
| Tuesday | 8:30am - 6pm |
| Wednesday | 8:30am - 6pm |
| Thursday | 8:30am - 6pm |