Edgeview Creative

A special, thank you to Dustin at the Fuquay-Varina Chamber of Commerce for the clutch technology save. We had a bad hdmi port on my laptop so he raced home to get his.

We had such an amazing audience, willing to participate and learn. I hope everyone had as fun a time as we did.

Join us tomorrow for the "Fuquay Feud Marketing Edition" session at the Fuquay-Varina Arts Center at 10am. We will have 3 local small business owners helping you have some fun while you pickup some key takeaways to help your business or your staff.

💡Latreash McCurdy - Latreash Designs
💡Chris Edge - Edgeview Creative
💡Michelle Bast - Pulley Media

Come have some fun with us. No cost to attend!

Fuquay-Varina Downtown Association

I am excited to see my long time friends and clients nominated 4 times.

Please consider supporting with your votes. They have earned over 300 google reviews with a 4.9 star rating. While that is impressive, the amount of work they put in to the community is even more impressive.

During Small Business Week, the first week of May, I’ll be speaking at two events focused on marketing, social media, and branding alongside Pulley Media and Latreash Designs, two experienced branding and marketing professionals.

We are partnering with the Angier Chamber of Commerce for a Social Media Marketing Q and A. This will be a live panel where we answer your questions and give practical insight you can actually use.

In Fuquay-Varina, with support from the Fuquay-Varina Chamber of Commerce and Fuquay-Varina Downtown Association, we are hosting Fuquay Feud: Marketing Edition. It is our take on the classic game show, built to both educate and entertain.
If you are a business owner looking to improve your strategy and ex*****on, or get more out of your marketing, this is worth your time.

Make sure to sign up.

𝗔𝗡𝗚𝗜𝗘𝗥 𝗘𝗩𝗘𝗡𝗧: 𝗠𝗮𝘆 𝟱
https://www.facebook.com/events/948155587960078
𝗙𝗨𝗤𝗨𝗔𝗬 𝗘𝗩𝗘𝗡𝗧: 𝗠𝗮𝘆 𝟳𝘁𝗵
https://fuquay-varina.chambermaster.com/eventregistration/register/27997?fbclid=IwY2xjawRd5GJleHRuA2FlbQIxMABicmlkETExb1ZSZHNjcDBpTkl5S3Bhc3J0YwZhcHBfaWQQMjIyMDM5MTc4ODIwMDg5MgABHh_MiowNkCUKiJi2bvDtpSQLO15PjK4Kh7dU-hCtkLcVhPr5MEPWODJrvnA6_aem_Y41Vjw92BMoPxByftXv6_A

How can I compete with Ice Cream!

Come out to the Angier Chamber of Commerce on Thursday March 12.

If your marketing feels busy but not necessarily effective, this conversation is for you.

We’ll break down:

• The major marketing channels available today and how to evaluate their real effectiveness

• The difference between visibility and traction

• How to build a strong organic foundation before spending money

• When paid advertising actually makes sense and when it doesn’t

• How to align creative messaging with measurable outcomes

Too often, businesses focus on one marketing channel without clarity on positioning, audience, or messaging.

This session will focus on building reach intentionally, starting with strategy, layering in organic systems, and then introducing paid amplification at the right stage of growth.

The goal is not “more marketing.”
The goal is predictable reach that turns into conversations and revenue.

If you’re looking to expand your footprint without wasting time or budget, I’d love to have you there.

One of the biggest reasons businesses struggle with marketing is that people still think about it in binary terms.

-Creative or analytical.
-Brand or performance.
-Awareness or conversion.

That pressure to be one or the other is a narrative that shows up in marketing and across human behavior, and it has only been amplified over the past five years. Those false choices break down quickly in a market where margins are tight, trust is fragile, and tolerance for guesswork is low.

Creativity and revenue-driven analytics have to operate together as one system, intentionally, and from the beginning.

The Need for Integrated Thinking in Marketing is Non-Negotiable. You have heard it before. The left brain does your taxes and the right brain decorates your living room.

Here is a great example of why you should not let AI run your marketing and content creation.

Tools like ChatGPT are useful for brainstorming, refining tone, and fixing grammar. But they will confidently try to deceive you, give you false information to reduce user frustration, something the system itself admits.

If you hired a contractor who misled you to avoid an uncomfortable conversation, would you continue to let them make decisions that impact your business?

As the system explains it:
“Confidence plus smoothness is usually acceptable. That pattern fails in edge cases.”

The so-called edge case here was simply checking the answer in a different browser while logged out. That is basic verification, not an unusual scenario. This is not the first time I have run into this problem, only the most recent.

AI is a powerful tool in the toolbox, but you cannot build a house with only a hammer, especially when that hammer confidently claims it can drive a nail and then cannot.

Mark your Calendars

I will be at the Angier Chamber of Commerce on Thursday, March 12, hosting a marketing seminar for chamber members.

Relying on social media alone is becoming less effective at reaching potential clients, especially those in your target market. To grow in 2026, businesses need a broader, more intentional marketing strategy.

In this seminar, we will break down the types of marketing you can incorporate to expand your reach and connect with more of your ideal customers. Topics will include social strategies, internal marketing, SEO, networking and additional channels that support long term growth.

Clear, practical, and built for real world application.

Visit us at edgeviewcreative.com