Healthcraft Creative Solutions

Not at all.

Market Mover was built to simplify sales and marketing decision-making, making it easy for users to uncover insights, identify opportunities, and tell stronger stories — without needing a technical background or dedicated analyst.

Learn more: https://www.healthcraftmarketmover.com

Meet Khalil Ghorbani, SEO Director at Healthcraft Creative Solutions. Khalil brings a strong background in SEO, AEO and website development across a wide range of industries.

Khalil helps Healthcraft clients expand their digital presence, increase visibility, and connect with audiences through strategic online marketing initiatives. Outside of work, Khalil enjoys spending time and traveling with his wife and kids.

Meet the rest of our team: https://healthcraftcreative.com/about-us-team

Market Mover is a market intelligence platform designed to help organizations understand market dynamics, visualize provider networks, and identify strategic growth opportunities — all through an easy-to-use visual interface.

No spreadsheets. No complicated reporting. Just actionable insights that help drive smarter decisions.

Learn more: https://www.healthcraftmarketmover.com

Nearly 13 million Americans provide unpaid care for people with Alzheimer’s or other dementias according to the Alzheimer’s Association.

This Alzheimer’s and Brain Awareness Month, we’re recognizing the importance of education, early support, and compassionate care for individuals and families impacted by cognitive conditions.

Cathy Berry, Principal at Healthcraft Creative Solutions, is excited to be attending NADONA’s 39th National Conference June 8-9 in Dallas. She’s looking forward to connecting with leaders across long-term care and having meaningful conversations about the future of healthcare marketing and operations.

If you’ll be attending, Cathy would love to connect.

Learn more about the conference here: https://web.cvent.com/event/1ac5ae4d-f9b0-489f-8f92-e6b7085162f5/summary?RefId=Welcome

AI isn’t coming to healthcare marketing—it’s already here.
Answer Engine Optimization (AEO) is becoming essential for helping to ensure post-acute care organizations are accurately represented when AI tools synthesize information and deliver recommendations. It’s about making sure your expertise, services, and outcomes are what AI “sees” and shares.

Is your marketing ready? Read the full blog: https://healthcraftcreative.com/blogs/answer-engine-optimization-(aeo)-preparing-healthcare-marketing

No two days look the same for Sarah McFall, a multidisciplinary graphic designer at Healthcraft Creative Solutions. One moment she’s refining a brand identity, the next she’s building out campaign assets or translating complex ideas into clean, compelling visuals across digital and print.

Sarah focuses on creating design solutions that align with strategy, support messaging, and drive meaningful engagement. With experience spanning branding, marketing strategy, and content development, she brings a thoughtful, big-picture perspective to every project she touches.

Outside of work, Sarah enjoys spending time with her two dogs, who make sure her off-hours are just as full of energy as her workday.

Meet the rest of our team: https://healthcraftcreative.com/about-us-team

Skilled nursing marketing can feel a bit like trying to solve a puzzle with half the pieces missing—census pressure, referral competition, and proving value all at once.

Market Mover® helps put the picture together. It turns quality metrics, financial performance, and local demographics into clear, actionable insights that help SNFs make smarter sales and marketing moves.

Read the full blog: https://healthcraftcreative.com/blogs/marketing-for-skilled-nursing-facilities-market-mover

Marketing for Skilled Nursing Facilities: Strategize with Market Mover® - Healthcraft Creative Solutions Learn how skilled nursing facilities (SNFs) can boost census, win referrals, and grow revenue with Market Mover®, a data-driven platform for smarter marketing.

Healthcraft Creative Solutions earned top honors at the 2026 Hermes Creative Awards, taking home two platinum awards, three gold awards, and five honorable mentions. These recognitions reflect our commitment to strategic thinking, compelling storytelling, and creative that drives real impact across post-acute care and beyond.

See the full story and list of awards here: https://healthcraftcreative.com/blogs/healthcraft-creative-solutions-earns-2026-hermes-creative-awards