Dean Ricci Direct Mail and Internet Media Consultant

Now Working for Valpak In Carroll and Howard county Maryland

Adopting social media can mean a lot of opportunity for businesses. But with that opportunity comes some risk. The good news is there are measures in place to help you minimize or manage risk. Here are a few practical ways to do this in a corporate setting:
•Develop a social media policy guide and implement it. This is one way to ensure a company’s brand is being protected, from both a trademark and a public relations perspective. The same discretion should be applied to company employees and their personal social media accounts. What are employees not allowed to post about the company? What are the consequences for an employee’s failure to adhere to the social media policy?
•It is a good idea to seek legal counsel before investing in a social media program, to avoid violating trademark law. For example, an attorney can advise on such matters as registering the company’s brands as user names on social media sites, clauses dealing with online use and monitoring third-party use of a company’s brand.
•Monitor your reputation regularly. When someone searches for your business, you want them to easily find you, along with all of the positive things being said about you. Unfortunately disgruntled customers or former employees can harm your business with negative comments. Consistent monitoring can help you address problems before they escalate into PR nightmares, as opposed to just taking a reactive approach.

The takeaway? Take a proactive approach to the social media realm from the outset and you’re less likely to experience problems. The peace of mind is worth some work on the front end. Is your company willing to make the investment?

“You’re fired”: How to handle rejection in business
August 04, 2015 by dean_r
We all have wins and losses in business. It’s par for the course. It’s what you take away from the interaction that matters. Here are a few ways you can come out ahead when a client fires you:

Keep your cool. Remain professional. Apologize if necessary; in other words, kill them with kindness.
Ask for a referral–yes, really. Being fired doesn’t always mean you failed or they didn’t like your work. Sometimes it comes down to cost, plain and simple. If you can, get testimonials and referral work.
Take a step back. You might examine your practices. Are they changes you can make for the better? You might learn a thing or two about how you can come back stronger than before. As they say, evolve or die.
Let go. You will inevitably be fired–rightly or wrongly. The best thing you can do is respond to it and address what you can. Also know that factors beyond your control, like a lack of funding and unrealistic expectations, can come into play. Clients come and go—that’s just the nature of business.
Always be marketing. Complacency is the kiss of death to a business. However, if you’re marketing-minded and always on the lookout for referrals, you should be able to make up for any losses.
If you’ve lost a client before, how did you handle it? Share your experience on our page.

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