FMS

Great ideas start with thinking outside the box ... or at least pressing up against it. 😆

✨ Meet Yir ✨

Curious. Intuitive. Unapologetically creative.

If you’ve met Yir in person, you know—she doesn’t just show up, she radiates. Passion, expression, and bold creativity seem to follow her everywhere she goes.

Originally from Venezuela, Yir brings a global lens to everything she creates. Her experience as an immigrant—and time living in Canada and Argentina—shapes how she sees the world: through color, culture, and connection. 🌎🎨

Her work? Fun, vibrant, sometimes nostalgic—and always emotional. Inspired by marine biodiversity and the rich stories of home, she turns ideas into illustrations that truly feel something.

And while her talent speaks for itself, it’s the heart, perspective, and soul she brings to every project that makes her unforgettable.

We’re pretty lucky to have her. 💛

We’re proud to partner with to support local high school students facing food insecurity. Together, we’re helping ensure they have access to nutritious meals beyond school hours—because every student deserves the opportunity to thrive, both in and out of the classroom.

Few things are as rewarding as seeing a brand truly come to life. We’re proud to serve as the trusted brand partner for Farmers Bank and to witness the excitement their team has for this new chapter. Their renewed focus and energy are inspiring—and a true reflection of their commitment to .

Meet, Michael Gill - our Director of Accounting!

Mike may be all about dollars and cents… but he’s the first to tell you life’s too short to take numbers too seriously. 😄

At FMS, Mike helps align our financial goals with our bigger business strategy — forecasting, budgeting, planning, and guiding us toward growth and stability.

But if you really get to know Mike, you’ll find he’s also a lover of great music and a good joke — and he’s been studying both since he was young. He noticed something fascinating early on: whether it’s a song, a punchline, or a financial report… the best work always has structure, order, and a little bit of magic.

And yes… he absolutely brings the laughs to our office — just for sheets and giggles. 🧾🎶

👇 Say hi to Mike in the comments — and tell us: what song gets you through the workday?

The annual FMS Holiday party was another hit. We are so thankful for this team of amazing humans. Cheers to another successful year! We are ready to make 2026 our best year yet! 🎄❤️

Molli Carter, our Digital Media Strategist, recently attended the SMX Advanced in Boston. In addition to great food (lobstah rolls & cannolis, on my!) and even better baseball (Sox win against Yankees!), she walked away with these three takeaways for our team and clients:

🚀 Top 3 Takeaways from the Conference:

1️⃣ AI thrives on great creative, strong strategy, and first-party data—not just targeting.

2️⃣ Stop micromanaging. Start setting smart guardrails so automation can do its job—especially critical in highly regulated industries like banking.

3️⃣ SEO, PPC & AI work better together. Marketing teams should align content, language, data, and lifecycle stages across paid and organic efforts to ensure relevance, reduce silos, and maximize ROI.

FMS is 21! 🍾🎉 We celebrated with tacos, games, milestone recognitions, and a few sentimental speeches. 🥹 We are so proud of what we've accomplished so far, and look forward to all that's to come. To our employees, clients, peers and friends ... THANK YOU for making 21 years possible. ❤️ Cheers to many more years of serving banks ... and having fun while doing it! 🥂

Last night was our annual bowling & barbecue event at the ABA Bank Marketing School! 🎳❤️ We always enjoy the delicious food from Fat Matt's, and connecting with from all over the country. Hope everyone had fun!