Bristol Development Group

🚀 Apartment marketing is evolving fast, and 2025 brought some game-changing trends that will shape the future of leasing. Multi-Housing News and our very own Lisa Gunderson break down the 3 biggest strategies every multifamily professional should know:

✨ Generative Engine Optimization (GEO): Optimizing content for AI-powered search engines like ChatGPT and Google Gemini.
🤖 Chatbots: Smarter, more natural AI bots that capture leads after hours and boost conversion rates.
🎥 Video: Authentic walkthroughs and short-form clips that let prospects “feel” the community before visiting.

👉 Dive into the full article here: https://www.multihousingnews.com/the-3-biggest-apartment-marketing-trends/

Our very own Lisa Gunderson, VP at Bristol Development, explains in Multi-Housing News how brand style guides amplify community identity, streamline messaging, and boost resident loyalty.

Brand Style Guides: Why You Need Them & How to Create Them Learn how to build resident loyalty and set the tone for your community.

Check out our very own Lisa Gunderson, who is featured in Multi-Housing News. She talks about bringing your amenities beyond the walls of your buildings and utilizing outdoor spaces.

The Great Outdoors—And Why You Should Use It to Market Your Apartment Communities Tips for meeting the needs of your renters and differentiating yourself from the competition.

Our residents are important to us, and so are their pets! Check out the link below to see what our own Lisa Gunderson says about that!
🐶🐱😍❤
https://www.multihousingnews.com/pet-project-how-to-use-animals-as-a-competitive-advantage/

Our own Lisa Nunnally Gunderson is speaking next week at the Greater Nashville Apartment Association Women's Empowerment Conference!

Come hear our very own Lisa Nunnally Gunderson speak the GNAA Women's Empowerment Conference at City Winery on September 19th!

Multifamily women, join us for the Women's Empowerment Conference on 9/19 at City Winery. 🎉 Featuring inspiring speakers Candice Storey Lee, Vanderbilt's Athletic Director, and Lisa Gunderson, VP of Asset Management at Bristol Development Group. 🤝 Don't miss this opportunity to connect, empower, and grow together! Register now: https://ow.ly/NqVm50PzET6.

Are you including electric vehicle charging stations at your properties? Check out what people are saying about EV charging stations in and at your communities, including our very own Lisa Gunderson.
https://www.naahq.org/under-pressure-apartment-parking

Take a look inside our newest project in Knoxville, TN. Church + Henley is open!

https://www.knoxnews.com/picture-gallery/money/business/2023/06/26/church-henley-apartments/12169014002/

Our very own Lisa Gunderson talking about marketing mistakes you don't want to make.

https://www.multihousingnews.com/6-common-digital-multifamily-marketing-mistakes-and-how-to-avoid-them/?fbclid=IwAR21af3ROll4i1ejLjTWYNuQOCLwRT4xFFbutYDfj2r14rXztP05eIVqIPg

6 Common Digital Multifamily Marketing Mistakes—And How to Avoid Them Mistakes happen, but they can impact both your occupancy rate and your bottom line. Here's how to avoid them.

We are excited to have our very own Lisa Nunnally Gunderson take on this leadership role with Shelters to Shutters - Nashville.

Two of Bristol's own will be sitting on a panel at the 2022 Nashville Commercial Real Estate Summit. This will take place Wednesday, July 20th!

Home | 2022 Nashville Commercial Real Estate Summit - July 20, 2022 2022 Nashville Commercial Real Estate Summit by REjournals on July 20, 2022. Renaissance Nashville Hotel, 611 Commerce Street, Nashville, TN 37203. Register now, and learn more!