Redphlag

Staying Relevant, Valued, and Employed in the Age of AI: Six Steps - Strategic Gerard F Corbett: Artificial intelligence won’t eliminate great professionals. But it will expose the ones who stopped growing. Inspired by the bright lights from the University of Oregon recently, I have mused over the fear of lost jobs in the PR industry. Over five decades in strategic communica...

Are You Strategic? Or Just Busy?

Are You Strategic? Or Just Busy? - Strategic Reading Time: 2 minutesGerard F Corbett: Much is written about strategy, strategic thinking and strategic mindset in public relations. There’s considerable confusion in the field between tactical expertise and genuine strategic capability. People often use “strategic” as a synonym for “impor...

The Caricature Bandwagon

Top 10 Actions for PR Professionals in 2026 - Strategic Reading Time: 4 minutesGerard F Corbett: Based on comprehensive industry analysis and expert predictions, here are my top ten essential strategies for public relations success in the new year. Audit Corporate Behavior Before Crafting Messages — The Foundation First Principle Before developing any ...

Lots of posts about is "PR Dead?" Answer is no, full stop!!! If I have said it once, I have said it a million times. PR pros have been doing this virtually forever. Always have, always will. Only difference is that the tools evolve.

o PR professionals are activists seeking to engage, enlighten, and energize an organization’s many stakeholders.

o PR professionals advocate not just for their organizations but also for their organization’s constituents and stakeholders, which adds the important role of presenting the stakeholders interests and views to management.

o PR practitioners serve as strategic content developers and storytellers, helping their organizations formulate key messages that are resonant with the corporate culture and nature of the organization.

o PR practitioners help an organization build mutual trust by encouraging transparency and integrity throughout the organization.

o PR practitioners are counselors who actively advise and guide organizations in honestly communicating and behaving in the best interests of society and constituents such as customers, employees, shareholders, and the communities in which they operate.

o PR professionals are enablers and connectors, helping organizations stay grounded, stay human, and stay sensitive to the needs and desires of their communities. In essence, the role of today’s public relations practitioner is akin to being the conscience of the organization, being ever vigilant to ensuring that the organization is “doing the right thing.”

So let's stop the nonsense and get back to work!!!

What people get wrong about AI!

What people get wrong about AI Overconfidence AI systems present every answer with the same polished certainty — whether they're correct, outdated, or completely fabricated. Unlike people experts who signal uncertainty or admit knowledge gaps, AI generates plausible-sounding responses regardless of accuracy.

In Aspire to Hired, Gerard Francis Corbett, APR, Fellow PRSA, distills decades of high-level PR experience into an inspiring, practical guide for anyone determined to break in, stand out, and thrive.

ASPIRE TO HIRED Public relations isn't just a profession—it's a dynamic blend of art, strategy, and human connection that demands both creative vision and analytical precision. It's a field where storytellers become brand architects, where crisis managers transform challenges into opportunities, and where rel...

The Defense of Civility: Why CEOs Must Lead The Offense - Strategic Reading Time: 2 minutesGerard Corbett: We are living through an age of manufactured outrage. Social media algorithms reward inflammatory rhetoric, cable news thrives on conflict, and political discourse has devolved into tribal warfare. In this cultural moment, civility—treating one another with b...

Hearty Congratulations Class of 2026 Associate Fellows American Institute Of Aeronautics and Astronautics!!!

AIAA Announces its Class of 2026 Associate Fellows is pleased to announce its newly elected Class of 2026 Associate Fellows. The Institute will formally honor the class at the AIAA Associate Fellows Induction Ceremony and Dinner, Wednesday, 14 January 2026, at the Hyatt Regency Orlando during AIAA SciTech Forum 2026, 12–16 January 2026, Orla...

One Week Left to Submit Your Awards Nominations AIAA - The American Institute of Aeronautics and Astronautics

https://aiaa-6780739.hs-sites.com/awards-nomination-deadline-is-almost-here?

Awards Nomination Deadline Is Almost Here! Over the years, the Honors and Awards program has celebrated thousands of the best and brightest for their outstanding achievements in the aerospace profession. We take great pride in honoring dedicated individuals for their technical contributions, literary excellence, and service to AIAA.