Mattson

Remembering Our Founder, Pete Mattson
https://mailchi.mp/mattsonco/remembering-our-founder-pete-mattson

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Why is Front-End Innovation So Challenging?

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Why is Front-End Innovation So Challenging? It’s not. It just requires an open mind. And a willingness to bite your tongue from saying “we already tried that” or “the plant can’t do it” or “that means a different category buyer.”  Filter the ideas later!  

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Mattson Study Shows 2 Year Shift in Attitudes On Plant-Based Eating + New Webinar Join Mattson and Coca-Cola’s Sabrina Tandon, General Manager & Head of Marketing for Honest Tea / Kids, and former Mattson client. 

Mattson's Barb Stuckey joins industry experts from General Mills, Hartman Group, and ADM to discuss the "new normal" in food and beverage on June 29th, 2020 at 10am PT/1pm ET.

What does the ‘new normal’ look like for food & beverage? Join General Mills, Mattson, Hartman Group, ADM for a FREE webinar As Americans tentatively emerge from lockdown, the industry is likely to face a very different consumer landscape. How might tighter household budgets change consumer priorities and behaviors? Will ‘Big Food’ really stage a comeback? Will habits (stress baking, scratch cooking) formed during the...

Join Mattson and a panel of CPG leaders for a one hour webinar to gain insider knowledge on new product development and launches in the era of COVID-19. Mattson will present promising new research on COVID-19's impact on food and beverage innovation, followed by a panel discussion to understand how they've been managing growth through new products during this unprecedented and rapidly evolving time.

Please join us Tuesday May 19th at 10am PST.

Welcome! You are invited to join a webinar: F&B CPG Leaders Talk Insights, Innovation, Product Development & Launch. After registering, you will receive a confirmation email about joining the webinar. Join Mattson and a panel of CPG leaders for a one hour webinar to gain insider knowledge on new product development and launches in the era of COVID-19. Mattson will present promising new research on COVID-19's impact on food and beverage innovation, followed by a panel discussion to understand how....

The results of our F&B Industry Innovation study are out! Read Elaine Watson's excellent coverage on FoodNavigator.

Value, nostalgia, indulgence… and plant-based? Food & bev cos tell Mattson how COVID-19 might impact innovation plans Just over half of food & beverage professionals surveyed by product innovation firm Mattson this month say projects and launches have been delayed due to coronavirus, but two thirds are still working on new concepts and products and 50% believe COVID-19 will positively impact the packaged food indus...

How's COVID Impacting F&B Innovation? We Invite Your Participation!

Like you, we've been reading recently published research on consumer attitudes and purchase behavior during the COVID-19 crisis. Those who manage existing food and beverage brands are in the thick of it: dealing with huge swings in demand, closures, new operating procedures, and the like.

Innovation professionals are focused on the future. And that's now even harder to predict than usual.

As an innovation agency, we're curious about how COVID-19 will impact the future of food innovation, development, launch, and success with retail customers and consumers:

- Are companies conducting consumer research?
- How are timelines being impacted?
- How do you expect retailers to react to new product pitches?
- When do you expect your business to return to "normal"?
- And more...

If you have 15 minutes, we'd greatly appreciate your input. We'll be gathering this data and feeding it back to the food and beverage industry, so you can better understand what's happening, to better manage your business.

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