MarketSnare

Kevin Mullett, our VP of Program Services, had the opportunity to share insights from the thousands of locations we manage at Zenith Marketing Conference. This included how we are still seeing a massive positive impact from correctly implemented modern SEO. Kevin discussed how the attendees can prepare for AI without sacrificing visibility and leads now.

Thanks to everyone who attended and to the spectacular Zenith conference staff for once again inviting Kevin to present. Stay tuned for excerpts from his presentation and how you can improve your marketing.☝️

Multi-location businesses often struggle to connect with local audiences in a meaningful way.

3 ways to drive local engagement:
- Create personalized and relevant content tailored to each market
- Optimize Google Business Profiles with location-specific details
- Highlight local events, promotions, or partnerships

Kevin Mullett, Director of Visibility and Social Media at MarketSnare, will speak at the Zenith Marketing Conference on April 10, 2025, in Duluth. He has been speaking at Zenith since 2016. Kevin will lead two informative sessions about managing AI use for small businesses and teams, together with how AI is impacting search visibility and what to do about it. Plan to attend to gain actionable insights into navigating AI’s growing influence in digital marketing by visiting https://zenithconference.com/

Every location in your network has a unique story to tell. Are you tapping into that potential? With MarketSnare, you can give those stories a voice, build stronger connections with customers in each market, and drive growth where it matters the most. It’s time to listen and leverage that highly unique and relevant content for local success. How? Visit - https://www.marketsnare.com/solutions/local-seo-management

Inconsistent NAP info can hurt your local SEO rankings. Here's how to ensure consistency:

- NAP (Name Address Phone) consistency helps Google know that you, are you
- Concentrate on quality listings and citations over quantity
- Utilize a third party centralized dashboard for managing and monitoring location data
- Manually optimize high value, industry specific, listing profiles like GBP, Open Table, Trip Advisor, Angi, etc.
- Conduct regular audits for accuracy

Keep your business visible and trusted locally.

Did you know? 60% of businesses lose customers due to poor local visibility!

❓ Have you checked your visibility in your primary location market and secondary markets adjacent to you
❓ Do you publish locally specific and relevant content
❓ Are you participating in local events and community activities, and posting about it
❓ Is your GBP (Google Business Profile) optimized and up-to-date

There is so much opportunity to prove your locally relevant to visitors, don’t let your business be part of this statistic. Optimize your local presence and make it easy for customers to find you.

Is your Google Business Profile suspended? WAIT! Don't submit your appeal before considering these tips.

✔️ Review Google’s guidelines and fix issues to ensure compliance
✔️ Double-check that all business info is accurate and consistent with your permanent signage and public info
✔️ Make sure you have correctly identified if your business is a SAB (service area business) or is staffed and allows customer visits

🛑 Only submit an appeal after correcting issues and don't forget to include Google's specific recommended evidence.

Don't let it impact your local visibility! Get back on track and make it easy for customers to find you! 💼

Boost Your organic Local SEO with Customer Reviews! ⭐⭐⭐⭐⭐

Online reviews play a critical role in improving your local search rankings, building trust, and driving conversions? Whether you're managing a single location or multiple, reviews can help. How to efficiently and effectively do so at scale is where we come in. Let's talk.

MarketSnare is sending love to all your locations on Valentine’s! 💌 Let’s make every location feel special today and every day! 🌟

Feeling the pinch of rising CPL across your locations?
MarketSnare helps lower costs organically by optimizing your local marketing efforts and creating location-specific strategies that work.

Ready to save more and achieve better results? Let's talk! - https://www.marketsnare.com/request-a-strategy-session

Your brand’s local success story starts here!

MarketSnare helps businesses connect the dots between locations by creating seamless marketing strategies that work across all your markets.
✅ Consistent branding
✅ Local SEO optimization
✅ Measurable growth

Check out these case studies to see how we've done this and more for other companies like yours. - https://www.marketsnare.com/resources/case-studies