Fit For Profit

In this episode, Shannon sits down with Matt Toronto, a 25-year veteran of the med spa industry, founder of Aesthetic Care in Kansas City, and co-founder of Cosmetic Physician Partners.

Matt shares his journey from driving a van full of lasers across the Midwest to building one of the largest med spa groups in the country with zero staff turnover. Tune in for practical advice on creating an unbeatable company culture, investing intelligently in device technology, managing location expansion, and maintaining strong financial health.

Watch the full episode on Youtube: https://youtu.be/v6JwHVRHVNQ?si=37VRkGQam6P3I6rY

Today’s the day!

The Outrageous Money Goal Workshop is happening today at 1 p.m. Eastern.

If you’ve been setting financial goals and quietly negotiating them down, there’s still time to join us.

Maybe the number you really want makes your chest tighten. Maybe your mind immediately starts listing all the reasons it’s unrealistic. Maybe you’ve done the strategy work, but something still pulls you back when it’s time to pursue more.

None of that means you lack ambition or discipline. It may be a protective response connected to old beliefs about safety, success, worth, or belonging.

During today’s free live workshop, Monica Bozinov will help you notice what happens when the number feels outrageous, calm your nervous system without shrinking the goal, and choose a money goal that genuinely belongs to you.

📅 Today, October 1
⏰ 1 p.m. Eastern
💻 Live on Zoom
🎥 Recording included for everyone who registers
✅ Free to attend

I’ll put the registration link in the comments. Save your seat, bring the number you’ve been afraid to name, and let’s see what becomes possible when you stop talking yourself out of it.

Most of us grew up in homes where money was either a fight or completely off the table.

Not because our parents did not love us. Because nobody taught them how to talk about it either.

Then we became adults. Then we became business owners. Still no map.

You are not confused about money because you are bad at business. You are confused because no one ever showed you.

This is not just a home problem. Money is not taught in school. It is not in most business programs. It is not even in most financial services relationships, not in a way that actually helps you live with it.

The conversation your parents could not have with you? You can start having it now.

With yourself. With your team. With your kids.

Hand raise if this resonates. Tell me what money was like in your house growing up. I am genuinely curious.

We’re just a few days away from **The Outrageous Money Goal Workshop**.

If you’ve been meaning to register, this is your reminder.

Maybe you already know the number you want, but you keep editing it down until it feels safe.

Maybe you’ve done the planning and strategy, yet something still pulls you back when it’s time to pursue more.

Or maybe you’re simply curious about why a financial goal can create such a strong reaction in your body.

You’re not broken, and you don’t need to shame yourself into being more ambitious.

On October 1, Monica Bozinov will help you notice the beliefs and protective responses beneath the number, then show you practical ways to stay grounded without shrinking the goal.

You’ll leave with an outrageous money goal of your own and a clearer sense of what has been quietly getting in the way.

📅 Thursday, October 1
⏰ 1 p.m. Eastern
💻 Live on Zoom
🎥 Recording included for registrants
✅ Free to attend

I’ll put the registration link in the comments. Save your seat and bring the number you’ve been hesitant to say out loud.

In this episode of Behind the Numbers, Shannon sits down with Steph Brand, founder of The Med Spa Jeanie, to discuss her journey from a provider to a leading consultant for med spa owners. They dive deep into the operational realities of running an aesthetics business, overcoming people-pleasing, mastering your numbers, leading your team with confidence, and scaling for profitability and personal freedom.

I hear this all the time: "My business is seasonal, so consistent owner pay just isn't realistic for me."

Yes. Seasonal cash flow is real. Summer slumps. January surges. Spring registration spikes. Those swings are genuinely hard to plan around.

Here is the reframe I want you to try.

Consistency does not have to mean the same dollar amount every single month. It means a reliable system, even if the numbers flex.

In a Profit First setup, that often looks like a reserves account. The busy months fund it. The slower months draw from it. Owner pay can stay steady even when revenue is not.

I have watched studio owners do this on a real calendar. Peak season money does not all get spent because it showed up. Some of it waits. Then January does not mean skipping your own paycheck.

Seasonal is not the same as unpredictable.

With the right system, you can plan for both.

If seasonality has been your reason for skipping owner pay, tell me what your slowest month looks like. I would love to hear it.

You may be a good fit for The Outrageous Money Goal Workshop if any of this sounds familiar:

✓ You set financial goals, then quietly negotiate them down before saying them out loud.

✓ You’ve been at the same revenue level for a while, even though you know you’re capable of more.

✓ You’ve done the strategy work, but something still seems to pull you back.

✓ Part of you wants significantly more money while another part tenses up at the thought.

✓ You want practical tools, not another pep talk about thinking bigger.

If you recognize yourself here, please know that hesitation isn’t a character flaw. It may be a protective response connected to old beliefs about safety, worth, or belonging.

On October 1 at 1 p.m. Eastern, Monica Bozinov will lead a free live workshop to help you see the response beneath the goal, calm your nervous system on purpose, and leave with an outrageous money goal of your own.

The session is live on Zoom, and a recording will be sent to everyone who registers.

I’ll put the registration link in the comments. Save your seat, then bring the number you’ve been afraid to name.

In this episode of Behind the Numbers, we sit down with marketing and sales coach Hailey Rowe, host of the Health Coach Nation podcast! Haley helps health coaches and service-based entrepreneurs book consistent clients without the social media overwhelm.

Here’s a small experiment for you.

Think of a financial goal that feels comfortable. Notice what happens in your body.

Now make the number significantly bigger.

Before you analyze whether it’s possible, pause. What changed?

Maybe your shoulders tightened. Maybe your stomach dropped. Maybe your brain immediately offered a dozen reasons to choose a smaller number.

None of that means you’re doing goal setting wrong. Your reaction may be connected to old lessons about safety, success, responsibility, or what people like you are allowed to earn.

The goal isn’t to ignore that response or push through it while your whole body stays braced. It’s to notice what’s happening, understand it, and learn how to stay grounded without automatically shrinking what you want.

That’s the work Monica Bozinov will guide you through in The Outrageous Money Goal Workshop on October 1 at 1 p.m. Eastern.

You’ll explore the beliefs behind your reaction and leave with a money goal you actually chose.

If this exercise brought something up for you, I’ll share the free registration link in the comments.