ALSD

Brewers Unveil New Truss Club at American Family Field 🍺⚾

The Milwaukee Brewers are opening a new 20,000-sq-ft all-inclusive club building for holders of 375 padded seats in the first six rows behind home plate.

MORE 🔗 https://www.venuepremium.com/milwaukee-brewers-unveil-truss-club-behind-home-plate-at-american-family-field/

Denver, here we come! ⛰️

If you’re already registered, we can’t wait to welcome you this weekend. If not, this is your final call to register today. Take a look at the conversations and experiences awaiting you. See you soon!

Register Today 🔗 https://premiumexperience.org/denver-conference/
Agenda 🗓️ https://premiumexperience.org/denver-schedule/

A's Introduce Dugout Clubs for New Las Vegas Ballpark ⚾✨

The Athletics have unveiled new Dugout Clubs for their future Las Vegas ballpark, featuring premium seats directly behind each dugout paired with all-inclusive hospitality, private club access, and VIP amenities. The offering will provide some of the closest and most immersive views in baseball when the ballpark opens in 2028.

MORE 🔗 https://ballparkexperience.athletics.com/

USF Opens Premium Sales for New On-Campus Stadium 💚🏈

The University of South Florida has launched premium sales for its new $407M on-campus football stadium, opening in 2027. The offerings include a dynamic mix of pro-level suites, speakeasy clubs, loge boxes, 'living room' boxes, and field-level experiences.

MORE 🔗 https://usfbullsstadium.com/premium-seating/index.html

Will We See You in Denver in 2 Weeks?

It's not too late to join senior executives from hundreds of pro teams, college athletics, and entertainment venues shaping the future of premium experiences.

Register Today 🔗 https://premiumexperience.org/denver-conference/
Agenda 🗓️ https://premiumexperience.org/denver-schedule/

UVA to Open New 1931 Club Premium Hospitality in 2027 🏟️

The University of Virginia has announced the 1931 Club, a new premium hospitality space coming to Scott Stadium next year. Located on the stadium’s west side, the club will feature all-inclusive F&B, indoor/outdoor social spaces, upgraded seating, and premium amenities designed to enhance the game-day experience while creating a new revenue-generating asset.

MORE 🔗 https://virginiasports.com/news/2026/06/02/virginia-to-open-1931-club-at-scott-stadium-in-2027

Texans & RodeoHouston Unveil New Premium Experience 🤠✨

The Houston Texans and RODEOHOUSTON have unveiled a new premium seating experience at NRG Stadium, combining elevated sightlines, enhanced hospitality, and exclusive amenities. The offering will debut as H-Town Loge for the NFL season, and then will transform into Heritage Club for rodeo.

Check out their slick new website!
🔗 https://www.houstontexans.com/htownlogeboxes

Known to millions through Food Network favorites including Chopped, Supermarket Stakeout, Alex vs. America, and Iron Chef America, Chef Alex will share lessons learned from a career spent creating memorable guest experiences in some of the most demanding hospitality environments in the world.

Register Today 🔗 https://premiumexperience.org/denver-conference/
Agenda 🗓️ https://premiumexperience.org/denver-schedule/

Tampa Expands Entertainment and Hospitality Vision 🌴✨

Water Street Tampa is continuing its expansion as a mixed-use entertainment and hospitality district with new dining, nightlife, and experiential concepts planned throughout the development. The latest additions build on the area’s growing role as a year-round destination tied to sports, live entertainment, and premium social experiences surrounding Benchmark International Arena.

MORE 🔗 https://thatssotampa.com/water-street-entertainment-expansion/