Better Off Red Records

We are ecstatic to welcome Better Off Red Records very first indie artist, Cate O'Conner. 🖤

Newly classified cinematic pop songstress, Cate, is making her music debut with her first ever single release — which drops this autumn season. Dark fairytale-esque twists and turns, her lyrics will take you down a rabbit hole of wonder.

This is the first time that BORR has ever taken on another unsigned artist, outside of representing its founder and CEO Glennellen. It’s a huge step for this independent record label, and we are honored to have Cate the one to start this new wave.

THE DREAM TEAM:
Creative Director —— Glennellen
Photographer —— Brittney Rush
Makeup + Hair Artist —— Allyssa Michelle Encinia
Produced by Better Off Red Nation

A NOTE FROM G:

Cannot believe that it has been a full year since dropping this music video. Surreal... 🖤

A very happy 1st anniversary, to my Unbirthday universe. This was the second single off the EP, as well as its title track. It set the tone, detailing all the dark inner corners of my mind and exploring my mental wonderland. Please give this documentary style vlog on my channel a view, like and comment when you get the chance, and look back on this with us.

I am truly humbled — not only by how much it resonated with people, but just how many people who watched and listened to it just… “got it.” 🤍 While hosting a virtual reunion last night on my IG livestream with the cast of characters featured in this visual, we noted just how much the viewers caught onto so many things about it. They theorized, they pointed out things that I never thought they would notice. They even made me see my own work from different perspectives, allowing me to dive into their own interpretations. As an artist, I CANNOT EXPLAIN just how much this makes our world go ‘round. To reach people through your art. To speak to them through your lyrics. To connect with them through your creativity. To have them interpret your work, your scattered creations that are painted with a pallet of passion and unwavering perseverance, and primed with the shameless vulnerability that you so often fight to suppress but was, cannot. Because you are an artist, and this life is embedded deep within your soul. It is inevitable. It is a gift. And it’s a journey.

Thank to you Taylor Noelle Krause, for creative directing and producing this entire EP, and making this video a dream come true. • Thank you Brooke Schulte, for directing my mental wonderland. • Thank you to the rest of my Better Off Red creative team, for always taking my visions to the next level. Thank you to the characters who are a part of this Unbirthday universe, who are not only wildly gifted humans — all of which I’m a mega fan — but that I have the honor and privilege of calling dear friends. • Thank you to my dream sponsor Dippin Dots, for bringing the flavor and never ending table of delicacies to life! • And thank you to my ultimate Creator above, for granting me the opportunity to keep creating.

The Unbirthday Docuseries: Making a Very Merry Unbirthday Stay tuned for the "Unbirthday" music video, releasing Friday 3.29 at midnight.♡ My "UNBIRTHDAY." EP drops 4/09 for spring break 2021.♡ subscribe to my chan...