Visit The Shoals

Visit The Shoals

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Visit The Shoals is the official destination marketing organization of the entire Shoals area.

Find out what's happening from special events and festivals to news and general information throughout the entire Shoals area. We are all about sharing the faces and stories created by visitors and locals in our area as they enjoy the multitude of experiences we offer. Photos of events, publicity generated about our area, attractions to visit, festivals to attend, toe tapping music to hear - share

Photos from Visit The Shoals's post 06/12/2026

Head to beautiful downtown Tuscumbia this Saturday, June 13th, for the final Second Saturdays of the season! Enjoy local artists, sellers, bakers, live music, shopping, food, and family-friendly fun from 12–7 PM 🤩

Bring the family and your creative side for Chalk the Pots, then stick around to eat, shop, and mingle downtown! 🛍️

🎶 Pocket Park Lineup:
12–3 PM: Kicks n’ Licks
3 PM: Tuscumbia Fashion Show
4–7 PM: Just Us

06/11/2026

Friday night plans? Add live music under the stars to the list. ✨🎸

Austin Bohannon will be performing at Wilson Park tomorrow, June 12, for Stars and Guitars! From 7–9 PM, enjoy a free, family-friendly concert in one of Florence’s favorite outdoor spaces.

Bring your lawn chairs, blankets, family, and friends, and settle in for a summer night of great music and community fun.

📍 Florence Coliseum
🕖 7:00–9:00 PM
🎟️ Free admission & parking

Photos from Visit The Shoals's post 06/10/2026

Nature lovers, this one's for you 🦋🌿

Join Discover Life in America and TVA for a free, family-friendly event celebrating National Trails Day while learning about the plants, birds, insects, and wildlife found right here in The Shoals. There are two chances to join the fun ⬇️

🗓️ Friday, June 12 from 7–10 PM
Explore after dark and see how a black light helps monitor insect populations. 🕷️

🗓️ Saturday, June 13 from 8–11 AM
Start the morning looking for birds, plants, and other wildlife along the trail. 🦅

Register here! 🔗 https://givebutter.com/dlia-tva-muscle-shoals-bioblitz

📍Muscle Shoals Rockpile Trail
663 Rock Pile Rd, Muscle Shoals, AL 35661

Photos from Visit The Shoals's post 06/09/2026

A summer movie night in The Shoals? Count us in! 🍿✨

The City of Muscle Shoals is bringing back Movies at the Amp on June 12th with a showing of Zootopia 2 under the stars. Bring your lawn chairs, blankets, and the whole crew for a free, family-friendly night at The Amp behind Muscle Shoals City Hall. 🙌😊

Food trucks, outdoor fun, and a movie everyone can enjoy… sounds like the perfect summer evening! 🎬

06/08/2026

Alabama’s essential ice cream flavor? We know a place. 🍊🍍

Trowbridge’s Orange Pineapple ice cream in downtown Florence was just named Alabama’s pick in Food & Wine’s “The Essential Ice Cream Flavors for All 50 States,” and we can’t think of a sweeter way to represent The Shoals.

For more than 100 years, Trowbridge’s has been a local favorite, serving up scoops, sandwiches, and plenty of memories in the heart of Florence. Now their iconic Orange Pineapple is getting national recognition, and we’re here for it. Consider this your sign to stop by for a cone. 🍦

📍Trowbridge’s Ice Cream & Sandwich Shop | Florence, AL
📸 : Trowbridge's Ice Cream

Photos from Visit The Shoals's post 06/05/2026

Rev your engines and cruise into Tuscumbia for the Muscle Shoals Street Rod Run!

Join us this Saturday, June 6th, from 7 AM-2 PM at Spring Park for one of Alabama’s largest antique and street rod car shows! 🚗

See over 300 street rods and vintage classics! Registration is $20 at the gate. Rain date is June 13, 2026.

Photos from Visit The Shoals's post 06/05/2026

How are you celebrating National Donut Day?! 🍩😋

📸 : Lee Street Cafe (first 3), Muscle Shoals Donuts (last 2)

Photos from Visit The Shoals's post 06/04/2026

It’s almost time for First Fridays in downtown Florence! 🎶✨

Spend your Friday evening exploring local vendors, live music, food, shopping, and all the fun that makes downtown Florence come alive each month! 🙌

⏰ 5:30–9 PM

Make plans to come out, bring a friend, and kick off the weekend in The Shoals! 🤩

06/03/2026

It's World Bicycle Day! 🚲 If you're looking for a fun addition to your outdoor adventures here in The Shoals, stop by our Visitors Center in McFarland Park and rent an e-bike!

Visit our website here for more info ➡️ https://www.visitflorenceal.com/ebikes/ or give us a call at (256) 740-4141! We look forward to seeing you! 😊

The South’s Best Music Towns: Where to Find Your Groove 05/29/2026

Garden & Gun names Florence, Alabama one of “The South’s Best Music Towns” 🎶

From the legendary sounds of FAME Studios and Muscle Shoals Sound Studio to live music downtown, the W.C. Handy Birthplace, local eats, and riverfront stays, this article captures what makes our corner of Northwest Alabama so special.

Read the full Garden & Gun feature here:
https://gardenandgun.com/souths-finest-music-towns

The South’s Best Music Towns: Where to Find Your Groove From the Appalachian peaks and valleys where country found its wings, to the Deep South’s holy land of blues, these destinations for live tunes don’t just attract fans, they draw in legends

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Address


200 Jim Spain Drive
Florence, AL
35630

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm
Saturday 10am - 4pm