PrintComm - Print, Direct Mail & Integrated Solutions

High-performing direct mail programs don’t test everything.
They focus on the variables most likely to improve:
• acquisition efficiency
• conversion quality
• timing precision
• customer value
In many cases, offer structure, message hierarchy, and CTA clarity drive bigger performance gains than cosmetic design changes.

This article breaks down what advanced marketers actually test — and what they intentionally avoid.

👉 Read the full article on

Creative Testing in Direct Mail: What High-Volume Marketers Actually Test (and What They Don’t) | PrintComm Direct mail testing has evolved significantly over the last decade. Most advanced marketers no longer ask: “Does direct mail work?” They ask: “Which variables actually improve performance — and which create unnecessary complexity?” For high-volume direct mail programs, testing is no longer...

Happy Father’s Day from PrintComm!

Today, we celebrate the fathers, grandfathers, stepfathers, mentors, and role models who lead with dedication, hard work, and integrity.

Whether they're building businesses, supporting their families, coaching from the sidelines, or simply showing up every day, fathers make a lasting impact in ways both big and small.

To all the dads who inspire us through their commitment and perseverance—thank you for everything you do.

Wishing you a relaxing and well-deserved Father's Day!

Two direct mail campaigns can generate similar response rates while producing completely different business outcomes.

One may drive low-value conversions.
Another may generate stronger long-term customer value and better cross-channel engagement.

That’s why advanced marketers are shifting toward deeper benchmarking frameworks focused on profitability, attribution, timing, and lifecycle impact.

This article explores the metrics high-performing teams track to optimize direct mail more intelligently.

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Benchmarking Direct Mail Performance: The Metrics Advanced Marketers Track Beyond Response Rate | PrintComm For years, direct mail performance was judged primarily by one number: response rate. But for advanced marketers, response rate alone no longer tells the full story. Modern direct mail programs operate inside complex, multi-channel customer journeys where performance is influenced by timing, targeti...

Response rate alone no longer tells the full story in direct mail.

Advanced marketers are increasingly benchmarking:
• cost per acquisition
• incremental revenue by segment
• customer lifetime value
• time-to-response
• cross-channel engagement lift

The goal isn’t simply measuring activity — it’s understanding contribution across the customer journey.

This article breaks down the performance metrics sophisticated marketers are tracking beyond traditional response rates.

👉 Read the full article on

Benchmarking Direct Mail Performance: The Metrics Advanced Marketers Track Beyond Response Rate | PrintComm For years, direct mail performance was judged primarily by one number: response rate. But for advanced marketers, response rate alone no longer tells the full story. Modern direct mail programs operate inside complex, multi-channel customer journeys where performance is influenced by timing, targeti...

🏥📬 Healthcare marketers are rediscovering the power of direct mail.

In a world full of digital noise, personalized mail helps healthcare organizations stand out, build trust, and drive patient engagement.

Smart targeting + tangible messaging = stronger connections.

Great read on why direct mail is earning a bigger place in healthcare marketing.

Direct mail finds its place in healthcare marketing Direct mail is becoming a personalized, trustworthy option for patients in a digital age.

📬 In a volatile digital economy, marketers are looking for channels they can actually count on — and direct mail is stepping back into the spotlight.
As digital advertising costs fluctuate, algorithms shift, and online attention becomes harder to earn, direct mail offers something different: credibility, visibility, and measurable engagement.

Today’s direct mail campaigns are smarter than ever — powered by data, personalization, automation, and digital integration like QR codes and personalized landing pages. The result? A marketing channel that helps brands cut through the noise and build stronger customer connections.

This recent Forbes article does a great job explaining why more marketers are bringing direct mail back into their strategy mix. 👇

✉️📈

How Direct Mail Can Win Back Marketers In A Volatile Digital Economy Is direct mail making a comeback? Learn why marketers are returning to direct mail as digital advertising becomes less predictable.

📣 We’re Hiring!

PrintComm is looking for an Accounting Manager to join our growing team!

If you’re detail-oriented, thrive in a fast-paced environment, and want to be part of one of the fastest-growing direct mail and print companies in the country, we’d love to hear from you.

Apply today and grow your career with PrintComm 👉
https://printcomm.com/company/careers/accounting-manager/

🇺🇸 This Memorial Day, we pause to remember and honor the brave men and women who made the ultimate sacrifice in service to our country.

Their courage, dedication, and sacrifice protect the freedoms we enjoy every day. Today, we reflect with gratitude and remember those who never made it home.

From all of us at PrintComm, we thank the heroes who gave everything — and the families who continue to carry their legacy forward.

Wishing everyone a safe and meaningful Memorial Day. ❤️🤍💙

📬 Direct mail is making a comeback — and for good reason.

As digital ads become easier to ignore, brands are rediscovering the power of tangible marketing that actually gets noticed. Physical mail helps cut through digital noise, creates a more memorable experience, and works even better when integrated with digital channels like QR codes and personalized landing pages.

The best strategies today aren’t choosing between digital or direct mail — they’re combining both for stronger engagement and response.

👉 Great read on why offline marketing is gaining momentum again:

Why direct mail is making a comeback in offline marketing Why is direct mail making a comeback? Explore how offline marketing methods are helping businesses reach customers beyond digital screens.

What happens between a marketing file and the mailbox? 📬

Over the past two days, we invited customers, friends, family, and community members inside PrintComm to see it firsthand.

From touring our facility to watching our new HP PageWide Advantage 2200 press in action, guests got a behind-the-scenes look at the technology, automation, and processes that help us produce high-quality direct mail at scale.

There’s a lot that goes into creating effective mail — data, print production, personalization, finishing, inserting, postal optimization, and logistics — and we loved having the chance to share that process with everyone who visited.

A huge thank you to everyone who joined us for the open house. We appreciate the support and enjoyed showing you what makes PrintComm different.