Azend

Like this post if you agree!

Here's the steps you should take to plan your marketing strategy:
​
​- Identify your business goals with SMART Goals
​- State your marketing goals
​- Research your market
​- Profile prospects
​- Profile your competition
​- Utilize the 7 P's of Marketing
​- Test your ideas

If your struggling to recover from IOS14, try this:
​
​Open your advertising options. If you're strictly on Facebook, try running Google ads! Also, it will benefit you to look at older forms of marketing and explore those options as well!

Email newsletters are a type of email that tells your audience about your product or company's newest news, tips, or changes. They are commonly used for a multitude of applications and available in a variety of forms. Some newsletters are weekly content digests, some are quarterly organization updates, and still others market new items, but there's no limit to what you may put in one.

These post CTA's actually work!
​
​- Tag a someone who . . .
​- Follow for more
​- Comment below . . .
​- Link in bio to learn more
​- Share to . . .
​- DM us a "[insert emoji]" to learn more

Influencer marketing is a 6.5 billion-dollar industry that is currently the best marketing tool for businesses. They are abandoning celebrity endorsements in favor of collaborating with locals as this online marketing technique evolves. This is why.
​
​- Promotes brand awareness
​- More engagement
​- More cost effective
​- Access to new audience
​- Increases authenticity
​- Fresh content
​- Trust worthy
​- Reinforces customer loyalty

Obstacles in marketing are inevitable. While some pain points are unique to each business, others are universal. Here are some of the more prevalent ones we at LBM have discovered over the years, along with some advice on how to deal with them.
​
​1) Lead generation: Investigate the resources available to you in order to generate high-quality leads. Industry databases, trade show exhibitor and attendance lists, association directories, newspaper and magazine advertising, internet searches, list development services, and other sources are among them. Before adding a prospect to your database or CRM, establish your criteria for qualifying them.
​
​2) Not understanding your market: Determine where your products and services are best suited to overcome this obstacle. People should be interviewed. Find out what their issues are and what their top priorities are. Look for opportunities to help people.
​
​3) You have little to no brand awareness: People do not purchase services or products from companies they are unfamiliar with. Make sure to use strategies that increase market visibility, credibility, and name recognition. Expand your audience via a combination of content marketing, advertising, and email campaigns, for example. To reach a larger audience, stay honest, informed, and relevant without being overly self-promotional.

And just like that, we’re into the next month! Welcome August!
​
As always, we’re going to introduce our marketer who has August's spotlight! This month is Jeanne Jennings.
​
​She has over 20 years of expertise in the email marketing field. She is the founder and chief strategist of Email Optimization Shop, a boutique consulting company that helps medium- to enterprise-sized firms improve their email marketing performance. Jennings is also the general manager of Only Influencers, a professional-only online email marketing network.

Fall is almost here, which means the year is almost over!.

Don't forget to reflect on the first part of the year to see what you can improve for the remainder of the year. Maybe you should do a SWOT analysis to help you reflect. Whatever your method is, make sure it will help you improve!
⁠⁠
August begins on Sunday, and whenever a new month begins, it helps to have a content plan ready! Here is a list of various important dates happening throughout the month of August.
⁠⁠
Save this post to you can refer back to it when the time comes!⁠⁠

Does content planning seem overwhelming? DM us, and we’ll help you out!

Whether you’re selling a service or a product, understanding the stages of the buyer's journey is helpful to know!
​
In the Awareness stage, a prospective customer is expressing their desire to fulfill a need or want. Usually a problem is discovered and the customer recognizes that the problem could be solved by purchasing something, thus entering them into the awareness stage.

​In the consideration stage, the prospective customer begins evaluating different options that will solve their problem. For example, if their problem is that they are hungry they will decide between fast food or a sit-down restaurant, and then evaluate different restaurants to eat at. As a company, you will want to be in a buyer's consideration stage because that means they are more likely than not to purchase from your business and it is your job to convince them to buy from you.

​In the decision stage, the prospective customer makes a final choice and becomes a customer to a business that they have decided will solve their problem. This is the last stage of the buyer's journey until the customer discovers another problem that they would like to solve and then the process starts over.

At Azend, we have come up with a term called ”Mindfulness Marketing”. When we work with a business, we promote mindfulness marketing. We take care of the marketing while they focus on things they need to, and stress less about growing their business.

Take a second to run through this website checklist and make sure your website has everything it needs to be an effective, lead generating machine:
​
✅Is your homepage engaging, with instructions on what to do next?
✅Do you have a properly written about you page?
✅Are your services well defined and easy to understand?
✅If you have a blog page, is your content consistently updated and informative for your audience?
✅Do you have a contact page with updated contact information?
✅Do you have testimonials on your website to showcase your work for prospective clients?
✅Do you have a FAQ page?
​
All of these are very important to include on a website, and if you are missing any or aren't sure exactly what you're missing, send us a message today and we would be more than happy to help you out!