Local 360

How many jobs have you been called to to fix someone else's HVAC or plumbing mistakes? While a digital marketing mishap isn't as detrimental as a poorly-installed water heater, it's always a good idea to hire professionals when you're not sure where to start!

We promise... keeping track of these things isn't as daunting as it might seem! You just need a good system. And a good team of digital marketers 😉

A digital marketing strategy is long-term, and it likely won't garner overnight results. Any big jumps (like a post going viral) doing a quick job, but can't be relied on to create long-term, sustainable growth. Just like how drain cleaner can fix the problem temporarily, but you still need a plumber!

Did you know that we offer a free marketing audit? Here's the rundown about what it consists of. Check out www.plumbinghvac360.com and let's schedule yours!

What is the point of all that work if you don't check to see that it's actually effective?

Sure, reading your insights can be daunting, especially if you don't really know what you're looking for. That's where a marketing audit comes in.

Sure, you can take a shower without water pressure... but it won't get the shampoo out of your hair. Just like how you can market your small business, but without knowing your customer personas, it probably won't really get the job done.

Even the best ads won't make a difference if they're not targeted at the right people. Know your audience and your customer personas!

If you don't know these things, it might be time for a marketing audit!

Ahhh, "knowing your marketing goals" sounds so daunting, doesn't it? It's very likely that you haven't really thought about them, past bringing in more customers. A great way to get started is to do a marketing audit. Luckily, we can help with that!

HVAC techs, put your feet up today!

Responding to reviews might not seem like it's worth your time—after all, if the review is positive, the customer is already happy! If it's negative, then you're drawing attention to it. However, acknowledging reviews is a way to build trust with your customers... not to mention, Google has confirmed that responding to reviews can help your ranking! You have the opportunity to turn even a negative review into a positive experience!

Not every plumbing issue requires a professional to come out to the house—but when it does, customers will remember which businesses have a trustworthy online presence.