Discosloth
Discosloth is a data-driven search engine marketing agency offering pay-per-click (PPC) advertising services, brand management, analytics and reporting.
04/08/2019
A few dozen copies have already shipped, but we're excited to announce our new book, Becoming A Digital Marketer. We see lots of new folks in communications with very little knowledge of required skills (hard AND soft). Especially on the tech side of things. Know any beginner marketers? This is meant for them! https://www.amazon.com/dp/1733794875
03/18/2019
Today is Discosloth's second anniversary! A short retrospective:https://www.discosloth.com/blog/discosloth-2018-second-year.html
02/20/2019
As promised, here is part 1 of the case study on starting a site from scratch without building backlinks (hint: it's really heavy on original content).
How to start a site from scratch and get traffic without building any backlinks, part 1 | Discosloth How do you get traffic to a brand new site without building backlinks? It's possible, as we show in this case study on taking a brand new site from 0 to 1,250 visitors a month.
02/15/2019
It's always encouraging to see results from your work.
Good SEO doesn't have to involve linkbuilding. Last October, we onboarded an awesome small business client who'd had some terrible experiences with SEO agencies in the past.
We didn't do any linkbuilding: we only did onsite technical SEO (and we actually disavowed over 1,000 links built by their previous agency). Look at the results - they're a highly seasonal business, but YoY they're seeing around 7-8x the results as last year.
11/14/2018
Hi guys! Anya is presenting a speech on advertising perception next spring at a conference, and she is doing an informal survey. Your answers would be extremely helpful to her as she prepares! Thank you!
Perception of Ads in 2018 Thanks for participating! We're curious about how ads of all kinds are popularly received in 2018, so we're conducting a survey. Anya (Discosloth cofounder) will use the results in a conference talk in early 2019, but we'll write a comprehensive article before that. All responses are anonymous and n...
11/08/2018
We were pleased to be invited to Harding University's IMC Expo this week, where we met hundreds of marketing & advertising students, collected a stack of impressive resumes, and shook hands until our palms went numb. Thanks for having us!
11/05/2018
We're excited (and surprised!) that Fit Small Business chose Discosloth as one of the 6 Best PPC Advertising Companies for 2018:
6 Best PPC Advertising Companies for 2018 PPC advertising is a way for companies to earn money through keywords like real estate keywords. Here is a look at the best PPC advertising companies.
10/22/2018
One of the most common questions we get from small businesses is: "how much should we spend on Google Ads?" Our answer is always "it depends" but for those looking for an actual number: read the article to see.
How Much Do I Need To Spend On Google Ads? | Discosloth One of the most common questions we get is how much small businesses should spend on ads. The answer? Depends, but probably between $3,000 and $30,000/mo.
09/28/2018
Did you know that the first spam message was sent in 1978? We compiled a visual timeline of digital marketing to understand better how it all started!
A Visual Timeline Of Digital Marketing A visual history, from the original spam email in 1978 to whatever newfangled contraption they come up with in the next decades.
08/27/2018
It's never an ideal situation, but sometimes clients need to switch domains due to a rebrand or acquisition. Wrote a step-by-step post on how we manage this. With a bit of forethought, you can migrate domains without losing long-term organic rankings:
How To Move A Site To A New Domain Without Losing SEO | Discosloth SEO migrations are tricky. We've compiled best practices to ensure that your organic search rankings don't drop when you're changing your site domain.
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Fayetteville, AR