OpGo Marketing

A beautiful morning on the course for the United Fore Kids Golf Scramble hosted by United Way of Cass-Clay ☀️⛳ We had a great time supporting an incredible cause, connecting with fellow community leaders, and enjoying some perfect golf weather. Thank you to United Way and everyone involved in making this event possible. We're proud to be part of a community that invests in the next generation!

Google just announced a whole lot of AI updates for advertisers, and if your reaction was "wait, what does this actually mean for my business?" we broke it down for you. 👀

What Is Google Marketing Live, And What Does It Mean For Your Business In 2026? Google Marketing Live 2026 introduced AI-powered Google Ads features. Here's what small businesses need to know and what to do right now.

Thank you Minnkota Windows for inviting us to join you at the Fargo-Moorhead RedHawks Baseball!

The Midwest comes alive in summer and so does local search. People are actively looking for things to do, places to eat, and services nearby, which makes June through August one of the best windows for geotargeted digital ads. Running ads tied to local events, seasonal promotions, or even just "near me" searches can put your business in front of people who are already in a spending mindset. ☀️

June means PTO, long weekends, and a whole lot of out-of-office replies. And while that is completely deserved, your marketing going quiet at the same time is a missed opportunity. Your customers are still scrolling, still searching, and still making decisions even while you are at the lake. Here is the thing: scheduled content, automated campaigns, and a solid strategy mean your marketing keeps working even when you are not. That is exactly the kind of setup we help build so you can enjoy your summer. ☀️

We hear this one a lot and it is a totally fair mix-up. Here is the quick breakdown:

Boosting a post: you spend a little money to show an existing post to more people. Easy, but limited targeting and no real strategy behind it.

Running a proper ad: a campaign built around a specific goal, a defined audience, a budget with purpose, and tracking so you actually know what is working.

Both have their place. But if you are putting real money behind your marketing, you deserve a real strategy. 💡

A keyword is just the word or phrase someone types into Google when they are looking for something. Keyword research is one of the first things we look at when a new client comes to us for SEO. It is the foundation everything else is built on. Curious where your site stands? Let us find out together. 🔍

Here is a simple framework that makes planning content way less overwhelming:

80% of your posts should inform, entertain, or connect. Tips, behind the scenes, stories, relatable moments, things that make people stop and engage.

20% can be promotional. Your services, your offers, your wins.

When you flip that ratio and post mostly sales content, people tune out fast. But when you lead with value? They stick around, and they are way more likely to buy when the time is right. 📱

Before summer hits and people start researching where to spend their time and money, your website needs to be ready for them. Ask yourself:

🌐 Does it load fast on mobile?
📍 Is your contact info easy to find?
📸 Do your photos actually represent your brand right now?
📝 Is the copy clear about what you do and who you help?

If you answered "I am not sure" to any of these, that is where we come in.