Cal’s - Custom Built Reels

Give us a call … we have lots of new reels all tricked out ready to go….

Stop by FriendsOfRollo booth at Day At The Docks. Eric Sheets will be in the booth with the used fishing reels…. Come by and pick out a great reel to add to your reels. Or if you have reels to donate contact friends of rollo to make arrangements to donate your gear ….. donations benefit kids getting to go fishing….

will be at this years Day at the Docks! For anyone who missed us at PCS this year our next stop will be at the taking place on April 19th. Let’s all celebrate the kickoff to the 2026 sportfishing season. So save the date and we will see you there. Tight lines, safe travels and get bit!!

The excitement begins! Cal/Eric, joined by expert pro staffers Bruce, Rocky Opliger, and Mike Hein, will be at booth #506 in the Costa Mesa building, ready to receive your reels and bring them to life back at the shop. We'll also have an impressive selection of tricked-out reels for sale. Meanwhile, on the dock, Pam Sheets will be pushing the limits with her canine companions at the DockDogs facility, vying for a spot at the world championships.

Today is going be a Sunny day and 80 degrees in north county San Diego today …. Fishing season is right around the corner!

Looking for some tricked out reels …. Right now we have some Penn, Avet, Okuma and Shimano reels ….. “in stock ready to go”

Call us ….

Makes me sick if you see any of this gear contact me… Or Bad Company 

Great group of guys …. Excellent wahoo fishing for us

Good Wahoo fishing to kick off our 10 Day.

Eric & Trevor Sheets fishing for giant bluefin in Canada @ PEI

Cal & Eric both got some nice bass

I would check out this event … if you get a chance go support a great organization …. Most likely Cal, Nancy & Eric will “ALL” be there.

That being said …. We will be taking a brand new popular model fishing reel … tricking it out and adding heavy duty braid to it and putting a cool custom handle on it.

Then we will be donating it to FriendsOfRollo for that day to be auctioned off at Captain’s Reception…

Save the date!!! Tuna Wars Captain's Reception Sunday, June 22nd 4-7pm at Dana Landing Market and Fuel Dock. Meet the stars from Wicked Tuna, CaptDave Marciano and Capt. Bob Cook. Fun times with fishing friends, huge raffle, silent auction, live auction, delicious food and drinks.

Tomahawk Sportfishing LibertySportfishingSD Let's Talk Hook Up Fastlane Sailing and Kayaking Center Pacific Coast Sportfishing Magazine Fisherman's Landing Tackle Shop Batson Enterprises Western Outdoor News Fish Taco Chronicles Rod and Reel Radio San Diego Tackle Traders Fisherman's Landing Accurate Fishing Southwestern Yacht Club AFTCO Hookup Baits Costa Sunglasses San Diego Anglers The Marlin Club San Diego Fish Processing Seaforth Sportfishing Shimano North America Fishing Okuma Fishing USA Daiwa Corporation - USA Deckhand Sports California Sportsman Magazine Sport Fishing Magazine

Upgrade your tackle while simultaneously facilitating a great organization using your $$$ to take kids fishing.

IT’S SHOW TIME !!!

PCS show … Costa Mesa building booth #506

Thurs, Fri, Sat and Sun….