DramStreet

Karol G has partnered with Casa Dragones to launch 200 Copas, the brand’s first Cristalino tequila. Inspired by her song of the same name, the release marks a collaboration between Karol G and Casa Dragones co-founder Bertha González Nieves, the world’s first Maestra Tequilera.
Produced in small batches of no more than 500 cases, 200 Copas is made with 100% Blue Weber Agave, aged over 12 months in American oak, and filtered to a crystal-clear body. The Cristalino offers notes of citrus, pine, and floral on the nose, with flavors of almond, roasted agave, plum, honey, and spiced wood.

The official debut will take place in Paris at the Crazy Horse, where Karol G will raise the first toast during her performances. Distribution begins October 1 in select markets across Mexico and the U.S., with Colombia to follow in 2026.

Wild Turkey Distilling Company is bringing Wild Turkey 101 8-Year-Old Bourbon to the U.S. as a permanent addition to its lineup, launching in April alongside the classic Wild Turkey 101. Previously available only in select export markets, this age-stated bourbon has built a cult following and remains a favorite of Master Distiller Jimmy Russell. Aged for eight years and bottled at 101 proof, it offers a richer, more complex profile with notes of toffee, clove, and black cherry, making it ideal for sipping neat or in cocktails like the Bold Fashioned. This release caters to the growing demand for age-stated bourbons in the U.S.
Learn More: https://dramstreet.com/wild-turkey-101-8-year-old-bourbon-makes-its-highly-anticipated-u-s-debut-expanding-the-iconic-101-range/

Penelope Bourbon just dropped Rio – the carnival in a bottle! 🎉 This limited-edition, 98 proof masterpiece from the Cooper Series delivers a unique double finish with American honey and Brazilian Amburana oak barrels. Sweet honey aromas, hints of cinnamon roll, and layers of gingerbread spice await you. Available nationwide this March at $79.99/750 mL.

Woodford Reserve drops its 2025 Kentucky Derby commemorative bottle featuring “Carrera Dinamica” by Cuban artist Humberto Lahera!
Vivid colors, dynamic motion, and a unique blend of heritage and art capture the spirit of “The Most Exciting Two Minutes in Sports®.”
Available now on ReserveBar and soon at Woodford Reserve Distillery and online.

The Macallan Folio 8 pays tribute to one of the brand’s most iconic advertising campaigns, The Colossus of Nose, a witty 1980s billboard that celebrated the whisky’s towering aroma. As the latest release in The Archival Series, this limited-edition whisky captures The Macallan’s legacy of craftsmanship and creativity, offering rich notes of golden sultanas, toffee brittle, and sweet oak. Presented in a book-shaped box with a commemorative booklet, Folio 8 revives the brand’s legendary marketing history while delivering a whisky as bold and unforgettable as the campaign that inspired it.
Learn More: https://dramstreet.com/the-colossus-of-nose-celebrating-an-iconic-ad-campaign-with-the-macallan-folio-8/

A. Smith Bowman Distillery is bringing back its highly anticipated Cask Strength Virginia Straight Bourbon Whiskey for its fourth annual release, offering whiskey enthusiasts a bold and flavorful experience at an impressive 139.7 proof. This hand-selected, uncut, and non-chill-filtered bourbon is aged for a minimum of ten years, capturing the essence of exceptional quality with rich aromas of leather, plums, and a hint of apple. The complex flavor profile includes raspberry chocolate, stone fruit, and cinnamon, finishing with a crisp apple note. Cask Strength #4 offers a unique and rare tasting experience for those fortunate enough to secure a bottle.
Learn More: https://dramstreet.com/a-smith-bowman-distillery-releases-fourth-installment-of-its-cask-strength-bourbon/

Sazerac Company is hosting a one-of-a-kind fundraiser to support California wildfire relief, offering consumers the chance to win ultra-rare bourbon prizes. The fundraiser will feature three exclusive offerings: the first-ever single barrel of Pappy Van Winkle 15 Year Old available for auction, a limited-edition Pappy Van Winkle Bourbon Collection, and a bottle of the coveted Eagle Rare 25. All proceeds will go to two nonprofits, World Central Kitchen, providing meals to those affected by the wildfires, and Another Round Another Rally, offering financial support to hospitality workers impacted by the disaster.
Learn More: https://dramstreet.com/sazerac-to-launch-california-wildfire-relief-fundraiser-featuring-limited-edition-bourbon-prizes/

Kendall-Jackson is teaming up with celebrated artist Victor Solomon to create the NBA’s first-ever co-branded wine labels, merging the worlds of sports and art in a groundbreaking collaboration. Solomon, known for designing the NBA’s Larry O’Brien Championship Trophy, will bring his distinctive design style to the labels of Kendall-Jackson’s wines, which will feature a Sonoma County Cabernet Sauvignon, Monterey County Chardonnay, and Lake County Sauvignon Blanc. The partnership will debut during NBA All-Star Weekend in San Francisco in February 2025, where the wine labels will be unveiled, with the co-branded wines launching in August 2025.
Learn More: https://dramstreet.com/kendall-jackson-joins-forces-with-renowned-artist-victor-solomon-to-create-innovative-nba-inspired-wine-labels/

Sugarlands Distilling Company has been named the Official Moonshine of the 2025 Ryder Cup, marking a significant moment for the craft distillery. To celebrate, they’re releasing a limited-edition Ryder Cup-branded Cherry Limeade Moonshine, blending the sweet and tart flavors of cherries with fresh lime. The jar features the Ryder Cup logo and an image of Bethpage Black, the course hosting this year’s event. This partnership also extends to Sugarlands being the Official Moonshine of the PGA of America and the PGA Championship, where their Lemonade Moonshine will continue to be featured. Both the Cherry Limeade and Lemonade Moonshines will be available nationwide and served at both events in 2025. Known for their innovative spirits, Sugarlands is a recognized leader in the craft distillery scene, with its Gatlinburg location drawing over a million visitors annually.
Learn More: https://dramstreet.com/sugarlands-becomes-official-moonshine-of-the-2025-ryder-cup-unveils-co-branded-cherry-limeade-moonshine/

Penelope Bourbon expands its award-winning lineup with the introduction of Wheated Bourbon, a smooth and approachable expression that balances robust flavor with versatility. Bottled at 95 proof, this new addition to the Core Series boasts a rich, sweet character with hints of vanilla, honey, and caramel apple, complemented by subtle rye spice and a smooth, cinnamon-laced finish. Wheated joins Penelope’s acclaimed portfolio alongside expressions like Architect, Barrel Strength, and Toasted. With over 40 industry awards, Penelope continues to innovate and grow, cementing its place among the top premium whiskey brands.
Learn More: https://dramstreet.com/penelope-bourbon-broadens-its-award-winning-lineup-with-wheated/