Rustle & Spark

We’re all taught the same basic approach to persuasion: make your claim, present the evidence.

That backfires because it triggers our defenses. Instead, communicate so your listener wants to believe. Here's how:

Stop Making Claims! Stop making claims!Every time you start with a claim, you trigger...

"This is going to be incredible for our fundraising!" Why is Impact Storytelling is a hit with everyone from interns to executives?

Testimonial – Jennifer S , Executive Director, Books Are Wings #3 What is Impact Storytelling™?https://www.rustleandspark.com/story...

HOLY MOLY.
This is what the former Assistant Director for the Leadership Initiative at Harvard Business School just blasted out to her community:

Want to form an instant connection with someone? Learn how in under five minutes.
https://youtu.be/mu4GKiT6g0E

How to Connect in an Instant There's one surefire way to connect with other people *immediately....

It was an honor to train the good people at Books Are Wings in Impact Storytelling.

Big fun writing theme music for SouthCoast Scoop, official podcast of the One SouthCoast Chamber of Commerce. As if you needed *another* reason to listen...

SouthCoast Scoop - May 2026 Podcast Episode · One SouthCoast · May 6 · 48m

College graduates are walking across the stage and into an entry-level employment hellscape. If you're a recent grad—or know one—get storytelling advantage for career success: StoryStrengths.

A Job Market Leaving Young Graduates Behind Could Scar Them For Years The labor market has improved but people entering the work force are having a harder time starting careers, a dynamic that has had permanent effects in the past.

So much fun speaking with Massachusetts Chamber of Commerce Executives at ! Thank you

In sales, knowing what to say starts with knowing what the buyer needs to hear. Here's a tip to help you figure out what that is—and get to the heart of their motivation.

How Should You Start? STORYSTRENGTHSᵀᴹKnow your worth. Tell the world.When using stor...