Le Beau

Le Beau is a New York based creative agency. We're a collective of artists and creatives, producing original content and brand solutions for our clients.

05/11/2022

With the agency’s 40th anniversary fast approaching engaged Le Beau to re-imagine their brand identity and digital presence for future generations. Various opportunities to infuse specific elements from the original design system were explored and the most notable to be maintained is the arched rule which is featured in the architectural design of their Los Angeles headquarters and as a more subtle component of their original logo.

05/09/2022

New brand design work for , one of the most progressive and well regarded talent agencies in the business since being founded in 1982. Engaged to ensure that their brand identity and digital presence would be reflective of their standing in the landscape for future generations, we explored various opportunities to carry over specific elements from the original design system as a way to recognize the storied history of the brand while visually positioning them for the next forty years.

01/29/2022

Brand and package design for , a new drop from offering full spectrum cannabis products. Natural. Simple. Sustainable. Accessible.

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01/28/2022

Brand and package design for capturing all of the core positioning and feels - natural, simple, sustainable, accessible.

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01/27/2022

Brand and package design work for , a new drop from offering full-spectrum cannabis products using only simple, whole ingredients.

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11/12/2021

The cannabis category comes with a lot of rules yet one very important aspect of the package design that is often sacrificed for aesthetics is helping a user understand exactly what is in a package. Whether seeing jars on a shelf or in a drawer we wanted to ensure that Sweetspot consumers always knew what it was they were reaching for and delivering this solution in a visually pleasing way made for a fun challenge.

11/11/2021

With five formulas, seven flavors, and a micro, regular, and macro-dose option, any cannabis user can find their sweet spot with this new genius offering from . Recent package design work for one of the best brands in an exciting and rapidly growing category.

11/10/2021

Microdosing helps cannabis users find the right dosage for their needs and we wanted to capture that when developing this new package design system for Sweetspot, a brilliant and delicious new brand and product line created by . Offered in five formulas and seven flavors, these edibles hit differently with a fast onset due to the use of sound waves to break up the cannabis distillate into smaller, water-soluble particles, allowing the cannabinoids to be quickly broken down by our bodies. Now that’s some science!