Eric Britton Design

Britton Design partnered with Aspire-Up to develop the new look and brand standards guide and to develop a creative strategy that dovetailed with the marketing strategy. We defined the brand voice, uncovered customer insights and created a tagline that spoke to the power of the brand promise. We landed on a look that has ties to the Nova Scotia past but is also contemporary and fresh. A sophisticated yet natural color palate was chosen. Use of an all white bottle and a watercolor effect on the labeling gave the products a softer cohesive feel. Photography for marketing materials included natural surfaces and surroundings that were simple yet elegant and soft.

Rebuild of Pragmatic Inquiry in WP

Beacon Marine is not like most boat dealers and marina operators. Their focus is to listen to the customer, guide them to the right boat, equip them with the best tools and then educate them with the knowledge they’ll need. With this power and confidence, boat owners together with their family and friends can reach the ultimate enjoyment of the great sport of boating.

Britton Design captures the rich history of boating with the new identity for Beacon Marine. The look is nautical and steeped in the deep traditions of boating, yet contemporary, fresh and clean.