Yellow Line Digital

How Dylan's Wings of Change took an in-depth look at their social media presence, focusing their concerns for students' emotional health especially during a pandemic. Click to read the full story➡️

Dylan's Wings of Change — Yellow Line Digital How Dylan's Wings of Change took an in-depth look at their social media presence, focusing their concerns for students' emotional health especially during a pandemic.

Copy editing has been an important part of the written word. But how does that translate to the sometimes informal digital world?
Check out our new blog article to learn more!

The Diary of a Digital Copy Editor — Yellow Line Digital Copy editing has been an important part of the written word. But how does that translate to the sometimes informal digital world?

All those Giving Tuesday posts you saw on Tuesday hauled in $125 Million!

Over $125 Million Was Raised via Facebook on Giving Tuesday It marked the largest single-day amount ever on the social network.

Our DC office is currently located inside Amazon's new neighborhood, so we're following this closely!

Amazon confirms Northern Virginia, New York City for new HQs The company also said Nashville will serve as a new "operations center of excellence" with more than 5,000 jobs.

Here's a smart piece about Facebook and similar companies, and what really threatens it (not regulation):

Data Factories Facebook and Google and other advertising businesses are data factories, and regulation will be most effective if it lets users look inside

YLD partners Matt and Joe and Joe's wife, Kym, enjoyed dinner with Archbishop Auza, the Vatican's representative to the United Nations, last night.

The archbishop spoke about food security and chronic hunger at a CAPP-USA conference earlier in the day. He has a tremendous depth of knowledge regarding international human rights, with hard-won experience working on the ground in poor countries after natural disasters. We look forward to helping CAPP-USA tell its story in the months ahead.

How brands measure the success of influencer programs.

YLD partner Matt Salisbury on social media's ability to incite violence, and what we can do ➡️

When Facebook Spills Blood | Merion West Merion West is a new political media outlet dedicated to open discourse among the Left, the Right, and the Center.

Facebook is the top social platform among every age group but teens.

Facebook Is Tops with Everyone but Teens - eMarketer Trends, Forecasts & Statistics The number of Facebook users in the US will inch up 0.9% this year to 169.5 million. While growth has plateaued, Facebook is still the most used social network among all age groups, except for teens.

If your campaign success indicators are exclusively vanity metrics like views, you'll probably fail to prove meaningful results.

The Flourishing Business of Fake YouTube Views Plays can be bought for pennies and delivered in bulk, inflating videos’ popularity and making the social media giant vulnerable to manipulation.