Crossover Creative
Nearby businesses
Syria
Columbia
Chicago 60618
Oakland
Sunny Isles Beach 33160
Kettner Boulevard, San Diego
Street, Austin
Ferndale 48820
Chelmsford 01824
Lakewood 98498
Motithang
San Antonio , TX ,-3511, San Antonio
Ridgeway Center Pkwy, Memphis
Paulsboro 08066
Brand Marketing Creative Consultant supporting the growth of small and midsize business.
Crossover Creative was founded in 1997 by leveraging global brand advertising experience in every major category of business to target the growing diversity in the marketplace which was becoming the new mainstream. Today’s new mainstream is using a vast amount of digital channels daily to be informed on brands. Crossover’s focus now is recognizing the importance of that experience in the identity,
11/07/2022
Your vote can cover a lot of ground this time....
10/06/2022
“Our collective Yoda”: Creatives and agencies pen tributes to advertising titan Dan Wieden
Another icon that put West Coast advertising on the map....
“Our collective Yoda”: Creatives and agencies pen tributes to advertising titan Dan Wieden https://www.itsnicethat.com/news/dan-wieden-obituary-advertising-031022#.Yz8I62HkYx4.twitter
“Our collective Yoda”: Creatives and agencies pen tributes to advertising titan Dan Wieden The legend of advertising produced some of the most globally enduring campaigns with Wieden+Kennedy – an agency which remains fiercely independent due to his influence.
09/10/2022
ENVISION Roseville - Economic Development in Roseville, California
Roseville has promise...
ENVISION Roseville - Economic Development in Roseville, California Melissa Anguiano, Economic Development Director and Wayne Wiley, Economic Development Manager from the City of Roseville join Mark to talk about what makes R...
12/22/2020
Twitter Puts Amusing Anti-2020 Tweets on Its Year-End Billboards
Great way to end the year with great billboards.... https://musebycl.io/advertising/twitter-puts-amusing-anti-2020-tweets-its-year-end-billboards
Twitter Puts Amusing Anti-2020 Tweets on Its Year-End Billboards Dionne Warwick gets top billing
12/21/2020
This Agency's End-of-2020 PSA Wins Prize for Most F-Bombs Ever
Finally some honest reaction to 2020.. https://musebycl.io/advertising/agencys-end-2020-psa-wins-prize-most-f-bombs-ever
This Agency's End-of-2020 PSA Wins Prize for Most F-Bombs Ever Public gets profane to support mental health
12/14/2020
'Time' Names Biden-Harris As Person of the Year
Agents of needed change......https://bit.ly/2JLY9Qv
'Time' Names Biden-Harris As Person of the Year Biden and Harris were chosen "for changing the American story, for showing that the forces of empathy are greater than the furies of division..."
09/23/2020
After 74 Years, Uncle Ben's Will Become Ben's Original
Another awakening step.... Finally...... https://www.adweek.com/brand-marketing/after-74-years-uncle-bens-will-become-bens-original/?utm_content=lead&utm_source=postup&utm_medium=email&utm_campaign=BrandMarketing_Newsletter_200923160039&recip_id=643533&lyt_id=643533 via
After 74 Years, Uncle Ben's Will Become Ben's Original The brand says it is turning over a new leaf with a new identity and purpose.
09/21/2020
Minimize distraction by making tedious work tasks fun
How being curious overcomes the tedious... https://tnw.to/4FKF3
Minimize distraction by making tedious work tasks fun Did you know Nir Eyal, the author of this piece, is speaking at TNW2020 this year? Check out their session on ‘Indistractable: How to Control Your Attention and Choose Your Life’ here. From comic books and radio programs to TV shows and Atari games, the world has always been full of things that ...
09/14/2020
7 Great Album Covers, Chosen by David Gorman of 1021 Creative
Visual art of listening recognized... https://musebycl.io/art-album/7-great-album-covers-chosen-david-gorman-1021-creative
7 Great Album Covers, Chosen by David Gorman of 1021 Creative Little Richard, John Coltrane, Brandi Carlile and more
09/12/2020
Trending: Jeep drives climate change message with Carl Sagan ad, and Bloomingdale’s masks up with voter plea
Good effort from Jeep.....especially now. https://adage.com/article/cmo-strategy/trending-jeep-drives-climate-change-message-carl-sagan-ad-and-bloomingdales-masks-voter-plea/2278776?utm_source=ad-age-daily&utm_medium=email&utm_campaign=20200905&utm_content=hero-headline
Trending: Jeep drives climate change message with Carl Sagan ad, and Bloomingdale’s masks up with voter plea The week’s biggest moves, hits and misses.
09/03/2020
A POLST Story: starring Michael Douglas and Danny DeVito
Something to think (and laugh) about seriously during the pandemic https://vimeo.com/453376405
A POLST Story: starring Michael Douglas and Danny DeVito Goals of Care Coalition of New Jersey (GOCCNJ) brings you A POLST Story: starring Michael Douglas and Danny DeVito. These NJ natives discuss POLST and the importance…
07/31/2020
Nike's New Ad Is an Editing Marvel, and Maybe the Best Covid Spot Yet
Amazing split-screen.... http://musebycl.io/sports/nikes-new-ad-editing-marvel-and-maybe-best-covid-spot-yet
Nike's New Ad Is an Editing Marvel, and Maybe the Best Covid Spot Yet W+K's seamless ode to the unifying power of sport
07/22/2020
Music Label Explores the Surreal Nature of Quarantine Through Remarkable Dance Videos
Being creative with Shelter in Place http://musebycl.io/music/music-label-explores-surreal-nature-quarantine-through-remarkable-dance-videos
Music Label Explores the Surreal Nature of Quarantine Through Remarkable Dance Videos Ben Dean directs Future Classic's 'Shelter in Place' compilation
07/09/2020
Republican group deploys Ronald Reagan to (indirectly) trash Trump in new attack ad
Some republicans know what's right and what's wrong...
https://adage.com/article/campaign-trail/republican-group-deploys-ronald-reagan-indirectly-trash-trump-new-attack-ad/2266266
Republican group deploys Ronald Reagan to (indirectly) trash Trump in new attack ad 'Shining City on a Hill?' spot asks 'Has your party left you?'
07/01/2020
Why Diversity Efforts Fail on the Creative Side, and How to Fix Them
This doesn't just apply to ad agencies...... http://musebycl.io/diversity-inclusion/why-diversity-efforts-fail-creative-side-and-how-fix-them
Why Diversity Efforts Fail on the Creative Side, and How to Fix Them Let's get it right this time, finally
06/13/2020
P&G Ad Urges Americans To Get Really Involved In Racial Issues
Can it matter?....... new ad "The Choices" tells Americans "words aren't enough. Now is the time to take action" against . LIves Matter. https://bit.ly/2AWweIG
P&G Ad Urges Americans To Get Really Involved In Racial Issues "Words and feelings are not enough," the 75-second spot notes. "Choose action over observation. Choose progress over perfection."
06/10/2020
Ben & Jerry's Calls on America to 'Dismantle White Supremacy' in Extraordinary Statement
Nice to hear.......
http://musebycl.io/diversity-inclusion/ben-jerrys-calls-america-dismantle-white-supremacy-extraordinary-statement
Ben & Jerry's Calls on America to 'Dismantle White Supremacy' in Extraordinary Statement Brand demands action in wake of George Floyd's death
06/10/2020
Ben & Jerry's Calls on America to 'Dismantle White Supremacy' in Extraordinary Statement
Nice to hear.......
http://musebycl.io/diversity-inclusion/ben-jerrys-calls-america-dismantle-white-supremacy-extraordinary-statement
Ben & Jerry's Calls on America to 'Dismantle White Supremacy' in Extraordinary Statement Brand demands action in wake of George Floyd's death
06/10/2020
A Century of Posters Protesting Violence Against Black Americans
The message against reality....... http://musebycl.io/design/century-posters-protesting-violence-against-black-americans
A Century of Posters Protesting Violence Against Black Americans Designs from a long history of outrage and grief
06/05/2020
7 habits of people who keep it together during uncertain times
Ways to think about things now....... https://www.theladders.com/career-advice/7-habits-of-people-who-keep-it-together-during-uncertain-times
7 habits of people who keep it together during uncertain times I am in awe of a former co-worker. Despite a pandemic and recession, he’s acting like the calm and peaceful internet monk, Jay Shetty.
06/02/2020
Photo-opward...holding something that's not his.
06/01/2020
Nike's New Ad Tells Those Who Would Ignore Racism: 'Don't Do It'
Can they?..........
http://musebycl.io/advertising/nikes-new-ad-tells-those-who-would-ignore-racism-dont-do-it
Nike's New Ad Tells Those Who Would Ignore Racism: 'Don't Do It' W+K's stark spot was unveiled Friday
05/29/2020
In These Uncertain Times, Count On Anxiety
What we're tired of counting on........ http://musebycl.io/musings/these-uncertain-times-count-anxiety
In These Uncertain Times, Count On Anxiety Feeling more dread than usual? You're not alone
05/26/2020
Nike, LeBron Predict the Ultimate Comeback in Thrilling New Covid Ad
Comeback baby comeback.....to SF Bay Area!
http://musebycl.io/sports/nike-lebron-predict-ultimate-comeback-thrilling-new-covid-ad
Nike, LeBron Predict the Ultimate Comeback in Thrilling New Covid Ad Because in sports, you're 'never too far down'
05/20/2020
VW pulls Instagram post derided for racial overtones
Important to be cognizant on social media......
https://adage.com/article/cmo-strategy/vw-pulls-instagram-post-derided-racial-overtones/2258196
VW pulls Instagram post derided for racial overtones The video showed a dark-skin man moved around like a marionette near a café in Buenos Aires.
05/01/2020
Apple Salutes How Creative We're All Being During the Pandemic
Stay at home creativity?...... http://musebycl.io/advertising/apple-salutes-how-creative-were-all-being-during-pandemic
Apple Salutes How Creative We're All Being During the Pandemic Brand gathers highly crafted UGC clips
04/26/2020
Be encouraged....
04/24/2020
Potbelly: 'This is the Moment When Brands Are Built'
Time for a brand to relate..... https://bit.ly/3cIFiyt
Potbelly: 'This is the Moment When Brands Are Built' While many brands are responding to the pandemic by putting their media plans on pause, Potbelly CMO believes in investing in moments of disruption.
04/13/2020
Apple and Google Working Together on Contact Tracing Tech
This makes sense......... https://www.webpronews.com/apple-google-working-together-on-contact-tracing/ via
Apple and Google Working Together on Contact Tracing Tech Apple has announced it is working with Google on contact tracing technology in an effort to stop the spread of the pandemic.
04/07/2020
Dove Presents Striking Photos of Healthcare Workers in COVID-19 Ad
Bless the life savers..... http://musebycl.io/advertising/dove-presents-striking-photos-healthcare-workers-covid-19-ad
Dove Presents Striking Photos of Healthcare Workers in COVID-19 Ad Ogilvy salutes courage of doctors and nurses
04/03/2020
Ikea's New Ad Is Made Entirely of Videos Shot at Home by TBWA Staff
Stay at home where you belong...... http://musebycl.io/advertising/ikeas-new-ad-made-entirely-videos-shot-home-tbwa-staff
Ikea's New Ad Is Made Entirely of Videos Shot at Home by TBWA Staff A homemade spot for stay-at-home times
03/26/2020
DarwinAI wants to help identify coronavirus in X-rays, but radiologists aren’t convinced
Putting AI to more use....... https://venturebeat.com/2020/03/25/darwinai-wants-to-help-identify-coronavirus-using-x-rays-but-radiologists-arent-convinced/?utm_campaign=Daily%20Roundup&utm_medium=email&utm_source=Revue%20newsletter via
VentureBeat
DarwinAI wants to help identify coronavirus in X-rays, but radiologists aren’t convinced DarwinAI created AI for identifying COVID-19 in X-rays, but groups like the American College of Radiology don't approve of this form of diagnosis.
03/18/2020
Why Oakland is original.....
03/18/2020
BBDO App Lets Staff Brand Their Homes as Official Agency Offices
Being strong anywhere.........
http://musebycl.io/advertising/bbdo-app-lets-staff-brand-their-homes-official-agency-offices
BBDO App Lets Staff Brand Their Homes as Official Agency Offices Site generates logo for email signatures
03/11/2020
Apple Dances Through Day and Night in Joyful AirPods Pro Spot That's Two Ads in One
Airpods can't be an escape in a pandemic..... http://musebycl.io/advertising/apple-dances-through-day-and-night-joyful-airpods-pro-spot-thats-two-ads-one
Apple Dances Through Day and Night in Joyful AirPods Pro Spot That's Two Ads in One Flume, Ryan Heffington, Kim Gehrig are among the collaborators
03/07/2020
9 signs you're successful even if it doesn't feel like it
There's a lot more to this thing called Success......... https://www.theladders.com/career-advice/signs-youre-successful-even-if-it-doesnt-feel-like-it
9 signs you're successful even if it doesn't feel like it If you ever worry that you’re not as successful as you should be, you may be evaluating yourself against the wrong criteria.
03/04/2020
Cashierless Amazon Go Grocery Making Its Debut In Seattle
Grocery stores without cashiers not new but.............
http://bit.ly/2Te1Uyz
Cashierless Amazon Go Grocery Making Its Debut In Seattle "Amazon hopes the grocery store will serve as a showcase for its technology as it seeks to sell its system to other businesses," says a report.
Our Story
Crossover Creative’s foundation is major global brand marketing and advertising experience in every major category of business from packaged goods, cars, banks, wine and spirits to fast food, retail, consumer electronics and tech. From this experience the education has been knowing what works for the most successful businesses in the world.
The focus as a consultancy is working with a business that believes in their product, wants to grow and become a recognized leader in their category. This is done by defining what the brand of their business stands for that’s undeniable to potential customers based on its purpose and what matters most to them.
If you have a business small or large, the criteria for your brand, which is how you are selected and bought, will always be to inspire a customer’s attention for consideration. Success comes when that attention becomes a reality in a relationship that believes in you.
Category
Contact the business
Telephone
Address
Elk Grove, CA
95758
Opening Hours
| Monday | 9am - 5pm |
| Tuesday | 9am - 5pm |
| Wednesday | 9am - 5pm |
| Thursday | 9am - 5pm |
| Friday | 9am - 5pm |
Carolyn's Resume Service
10129 Oglethorpe Way
Elk Grove, 95624
Interview Winning Resumes / Powerful Cover Letters!
ASCRIBE Educational Consulting
PO Box 581236
Elk Grove, 95758
ASCRIBE was established by Shaunda Davis & Sonia Lewis to assist youth with educational transitionin
American Veterans Benefits
Elk Grove, 95758
We help veterans to get the medical care they deserve while protecting their assets.
Eroh Consultations
Elk Grove
We provide free advice, consulting and counseling to those seeking help* We are open to all inquirie
ZIP Business Services
Elk Grove, 95757
We provide accounting and bookkeeping services for small to mid-sized businesses. As a small busines
Medro Johnson REMAX Gold Real Estate
9280 W. Stockton Boulevard #110, Elk Grove
Elk Grove, 95758
www.MedroJohnson.com DRE #01859936
Short Sale Cast
Elk Grove, 95624
Sacramento's #1 Resource Center for Real Estate Short Sale and Foreclosure News and Education.
Alan Wagner
Elk Grove, 95624
"MY team has over 50 years of Listing, Sales and REO experience. We have the people to get the job d
PixelVariant
Elk Grove, 95624
PixelVariant is a Digital Agency with a mission to create engaging visual content that revitalizes e
Elk Grove Real Estate
Elk Grove, 95758
Your personal Coldwell Banker Realtor serving you in the Elk Grove area. Find us online at www.TeamE