Smartwolf Consulting LLC

A guy in Wenatchee had his truck offer kicked around. He wanted $17k. I said, "Bring it in!" Turns out, it booked really well. We paid his price. Clean Carfax, one owner, no visible damage. Sometimes Facebook Marketplace delivers gold.

This guy tried selling his truck for six months, but dealerships kept low-balling him. Then, a connection was made, tires were inspected, and within 24 hours, a deal was done! Now that's how you turn a no into a win.

A proper walk around should never be done alone. Always include the customer. Here's why it's crucial to have them with you and what it looks like in practice.

Always include the customer when inspecting their trade-in. By having them involved in all three phases—outside, inside, and test drive—you are no longer telling them what *you* think. They are telling you what *they* see. It changes the dynamic.

Why fight customers during inspections? Are you fighting because you want more, or because they weren't included? Include customers in all 3 phases—they'll tell you what they see.

Turn off the noise and stop comparing yourself to others. Instead, focus on planning something that you're capable of doing that will make you successful. Surround yourself with people who tell you that you CAN do things! Let's build something magical and undeniable.

KBB used to be the go-to for car values, a trusted source outside dealerships. But now? Dealers themselves are trained to say your car is worth *more* than KBB. Devaluing their own brand. What happened?

No one was doing it, until now. This tool gave people a number outside the dealership—a separation of church and state. Dealers weren't trusted then, and public opinion hasn't changed much. It was like fishing with dynamite.

Stuck in your comfort zone? Refusing to adapt means leaving business on the table. If you're not growing your customer base, you're dying a slow death. Build trust, increase profit, and become part of the community. Need help? Let's talk.

Online car valuations? They're just a starting point, not a reflection of true value. Customers see it as a race for money, creating turmoil for dealers. We're not building brands or trust; we became order takers during COVID. Time to create real experiences.

Want more customers to trade in their used cars? Focus on building trust, not just matching CarMax. Strong processes and community connection are key. Let's talk about making instant cash offers work for you. What are your thoughts?

It takes 6-12 months to build a solid brand foundation. You've got to be everywhere, like an oak tree—deep and wide. With instant gratification, it's harder than ever. Do you know how to put it all together? Find a coach who cares more about your success than their paycheck.