Professional copywriting services, content marketing and PPC management. Learn more at copyarmy.com Copy Army is a professional copywriting service based outside Harrisburg, Pennsylvania.
We serve businesses in every industry with clear, effective copy for their marketing and communications needs. It's kind of like fireworks, but with words.
Operating as usual
Short answer: it depends. Here's what we recommend, plus important tips from HubSpot, Yoast and Google.
How many words should a blog post be for SEO? SEO experts recommend that blog posts should be between 500 to 2,500 words for SEO purposes. However, there are several variables that affect this word count, and the recommendation can vary depending on who you ask. So, what is the ideal word count? The short answer is: it depends. In this post, we...
4 Steps to Complete a Content Refresh Without regular updates, evergreen content slowly dies. Here's how to do a content refresh to keep it alive longer.
Rule #1: Get rid of spammy marketing jargon. "With over two billion blog posts published each year, it’s no wonder that common phrases quickly go from recognizable to cliche."
9 Tips for Writing Irresistible Blog Post Titles Blog post titles are hard. You need to communicate a lot of information and capture the attention—and the clicks—of your audience, and you only have so many characters to do it...
😱 If your approval process is taking 9 days, then too many people are involved.
As a rule of thumb, allow more time for the content creation and limit approvals to the most important stakeholders. 🌟
How a Content Approval Process Went From 9 Days to a Few Hours Find out how two partners revised the review-and-approval process to tackle trending topics in a timely manner with native ads – Content Marketing Institute
Most of your readers are looking for answers, not products. Here's how to get those visitors into your sales funnel. 💥
Lackluster Blog? How This Tech Company Turned Theirs Into a Lead-Generation Engine This is a story of how a company changed the wasted business potential of its popular blog by creating a content engine – Content Marketing Institute
Writers, this one's for you. ❤️
Google doesn't reveal all its ranking secrets. But it's clear about one thing: the need for good content. "[Make sure] you’re offering the best content you can. That’s what our algorithms seek to reward."
How to Write for Google’s Core Algorithms, User Intent & SEO Should you be worried about your content whenever Google releases a core algorithm update? Not if you use these user intent writing practices.
Getting your products found on Amazon is only the first step. Will your copy drive the sale? 💥 Here are some tips.
How to Write an Amazon Product Description that Ranks High in Search - Sellbrite 323shares 323shares With over 500 million products in stock, Amazon is the largest online retailer in the world. As a result, sellers have to compete against each other to get their products in front of as many people as possible. One of the best ways to do this is to rank high in Amazon’s search ...
is no longer just about ranking in search results. Here's how to get your business in front of interested customers, even when they aren't searching for you.
How to Succeed in Google Discover Google Discover serves new and interesting content before a user enters a query. Here's how sites from all industries can leverage Discover.
Tired: Cold, impersonal COVID-19 emails from your business.
Wired: A candid video message from your founder or employees.
Bridging Social Distancing: 12 Ways to Adapt Your Marketing Discover twelve tips for staying connected with prospects and customers during the days of frayed nerves and social distancing.
Brands need to be extremely careful with their coronavirus messaging.
👉 Rule of thumb: if your COVID email doesn't contain valuable guidance or vital information, then you probably shouldn't send it.
The Best, Worst, and Weirdest of the Random Coronavirus Emails We’re All Getting From Brands Thank you for checking in, JNCO.
Common mistakes can send your rankings on a nosedive.
Here's how to avoid the most common missteps.
Defense Against the Dark Arts: Why Negative SEO Matters, Even if Rankings Are Unaffected Negative SEO can hurt your website and your work in search, even when your rankings are unaffected by it. Russ Jones dives into what negative SEO is, what it can affect beyond rankings, and tips on how to fight it.
Measuring the ROI of your content isn't as difficult as you might think. Here are some simple ways to do it.
3 Worthy, Measurable, Growth-Centered Content Marketing Goals Do you have content marketing goals? Forget about the likes and going viral. Focus on these three growth-centered goals that you should measure right now.
Humans are hardcoded for stories. Every piece of marketing -- every post, tweet, ad or press release -- is an opportunity to engage your audience.
3 strategies to keep your content marketing on top in 2020 - ET BrandEquity As personalisation, interaction, and engagement take centre stage, here are some trends that will drive content marketing in 2020...
Yes, your H1 tags are important -- but not for the reasons you might think. Here's how to use them correctly.
Google Explains How to Use Headings for SEO - Search Engine Journal Google's John Mueller explains the proper use of heading elements (H1, H2, H3) for SEO.
Lots of great tools out there, but even a basic spreadsheet will do. 🚀
The Step-by-Step Guide to Creating a Content Calendar - Constant Content Content calendars are not just useful for larger brands; they’re a valuable tool for any marketer using content to drive business growth. According to Curata research, 90 percent of marketers now use a content or editorial calendar. And they’re easier to set up and maintain than you think. Wh...
If people can't find your blog, does it really exist? 🤔
7 Easy SEO Tips for Blogs So, you’ve started a blog for your business. That’s great - but are you taking the right steps to make sure that your blog is search-engine optimized and can be easily, organically discovered on sites like Google? No, I am not talking about simply stuffing your content with keywords. What am I
Simple fixes: Remove fluff. 💩 Use better writers. 💃🏿 Add something original. 🙌 Link to other credible sources. 🎩
What is Thin Content and Why Does it Hurt SEO? Have you ever visited a website from a Google search that just seems unhelpful? The content itself isn’t very useful. It actually sounds like it was written by a robot, and maybe it was. Prior to 2011, this happened a lot because people figured out they could game Google’s algorithm by creating ...
Your blog should not exist solely for . Here are 10 great ways blogging can benefit your business. 💥
'Do We Need a Blog?' 10 Benefits of Blogging for Your Business Small-businesses often ask us, "Do we need a blog?" It's a good question—but it immediately tells us that there's some confusion about the purpose of a blog and what it can do. Before you can determine if you "need" one, you need to understand what the benefits of blogging for business are. In tru...
Each writer has a different specialty. Be sure to hire the best person for the job. Here's how:
10 Types of Content Writers and When to Use Them - ClearVoice What kind of writer do you need for you content marketing? Not all content writing is the same. Take our quiz to find out which type of writer you need.
Most smartphones only display about 8-10 words of a subject line. There's no room for error. 🙀
Want More Opens and Fewer Unsubscribes? Fix These 35 Email Mistakes Learn and fix 35 of the most common mistakes brands make in email marketing – Content Marketing Institute
Tip: Make your posts easier to access from the homepage or via a content hub. ✨
Study Finds the Structure of Most Blogs May Be Hurting Search Rankings - Search Engine Journal A recent study on blog structure finds most blogs are making a critical mistake that could impact rankings.
Don't make these mistakes. ☢️
5 reasons why content marketing fails Are you having trouble engaging with your customers? Check out this list of five reasons why content marketing fails to help design a more comprehensive and effective marketing strategy.
Remember: Your best content will not always be your *best-performing* content.
Here's how to create high-quality content that also gets clicks.
Content Marketing: The 5 Most Important Things You Need to Know Content marketing is on everyone’s agenda, but it’s rarely done right. Do better using these five essential tips to improve your strategy.
and are constantly evolving. Here are the latest trends you should know about. 🤜🤛
5 Trends to Know in SEO & Content Marketing Are you investing your time, energy, and money on the right trends today? Here are five content marketing and SEO trends you need to know.
Padded content doesn't do you any favors.
Here are some tips on how to create deeper, more engaging content without resorting to fluff.
How to Determine Optimal Content Lengths (and Why Longer Isn’t Always Better) Modern SEO wisdom dictates that long-form content ranks best. But, how long is long enough? And, when is longer actually worse? Check out this post for the answers.
"Remember, all blog efforts should support the overall mission of TAR: Trust, Authority and Respect. Kill the fluff."
17 Non-Negotiable Skills for Blog Writers in Any Business These 17 non-negotiable blog writing skills are crucial for acquiring and retaining quality talent, and increasing your business's revenue.
"If you're not putting out something new, something valuable, and something worth paying attention to, every single day, then you're losing."
The 1 Thing Nobody Understands About Content Creation Do you even understand what game you're playing?
When in doubt, keep it simple and make it personal. ⚡️
Can’t Get That Click? 5 Simple Strategies for CTAs That Convert [Examples] Look at these four before-and-after CTA examples to see what you do better and improve your conversion rates – Content Marketing Institute
What's the secret to finding the best content writers? Here's what to look for. 👀
How to Find Professional Content Writers Creating good content is a must for any business that wants to improve its online presence. But actually finding good writers to create that content can be like searching for a needle in a haystack. There's no shortage of so-called "content mills" to choose from these days, and each one seems increa...
Great tips for bringing order to a messy strategy. 🤓
Content Marketing Planning: Ultimate Guide | BuzzSumo Thorough content marketing planning has many benefits. Here's how to create a well-informed content marketing plan for as long as one year ahead.
Good copy draws attention to the form, not away from it. 👀
Landing Page Best Practices: 10 Top Tips for Writing Copy That Converts Ready to capture more leads? These 10 best practices will help you build landing pages that accelerate your buyer’s journey.
Don't overthink it. 🤔
"Full Stack Writer" is just a fancy way to describe what your writers should already be doing: producing great content that ranks 📈 and converts 🎯
The Case for the Full Stack Digital Writer What if we didn't have to choose between SEO, CRO, copywriting, and Content Marketing? What if content could rank, be engaging, and convert?
Great landing page copy leads to conversions. Here are 6 ways to do it.
Copy Army is a professional copywriting service and content marketing agency based in Elizabethtown, Pennsylvania. We serve businesses in every industry with clear, effective copy for their marketing and communications needs. It's kind of like fireworks, but with words.
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Small but mighty Inbound and, shh don't tell, outbound, aka, No Bounds, agency focusing on AdWords and LocalSEO for professional services and associations.