Reiff Eye Center

The end of the year will be here before you know it!
Vision Service Plan (VSP) provides members with benefits for an eye exam and eyeglasses or contacts once a year. These plans have a "use it or lose it" feature, and December 31st is the deadline to make the most of your insurance benefits for 2012.
Don't let your benefits go to waste!

NEW Beautifully designed, high-quality BCBGMAXAZRIA Courage Sunglasses! Each pair sold will raise money and awareness for the fight against breast cancer. COURAGE captures the heroic strength of breast cancer survivors and embodies their courage to fight. We want to share this opportunity to truly give back. Visit our optical boutique!

Recent innovations have led to the development of new intraocular lens (IOL) implants used in cataract surgery that change the way you see the world! Your doctor will work with you to decide which type of lens is best suited for your needs.

AcrySof® IOLS provide the advantage of predictable procedures, proven technology and consistently extraordinary outcomes in cataract surgery. And with more than 60,000,000 implants, it is a confidence that has been truly earned.

Dr. William M. Reiff is a member of the American Board of Ophthalmology.

Enter through Sherman Hospital's main entrance and look for Suite 102, just steps off of the lobby.

Get a contact lens exam at Reiff Eye Center today, we'll tell you about the latest innovations and fit you with the brand that is right for you and your lifestyle!

Unfortunately, many people are unaware of the dangers UV light can pose. By wearing UV-blocking sunglasses, you can enjoy the summer safely while lowering your risk for eye diseases and cataracts. Stop by our optical boutique, we carry various brands and styles to suit everyone's needs whether it's presciption or non-prescription sunwear!
NEW! Coach, BCBG, Gucci, Dolce & Gabbana, Burberry & more!

Check out this helpful reminder about the importance of cleaning your contact lenses

Caring For Your Contact Lenses Contact lenses that are not properly cleaned and disinfected increase the risk of eye infection. Any lens that is removed from the eye needs to be cleaned an...

Is your eye doctor board certified?
Certification by the American Board of Ophthalmology is a voluntary last step in a long and intensive educational experience that demonstrates a physician has demonstrated the knowledge, skills and experience integral to the delivery of high standards in patient care.

In the United States, in order to become an ophthalmologist, one must have completed four years of college, four years of medical school and four to five years of additional specialized training.

Our optical showroom carries a wide variety of all the latest selections in eyeglasses and sunwear. From the timeless classics to the most contemporary styles, you are sure to find the frame and lenses that are right for you and your lifestyle.