The Transparency Company

Why reviews matter more than ever

In today’s digital marketplace, reviews are the new currency of trust. What people say about you online often matters more than what you say about yourself.

• 95% of buyers read reviews before purchasing. 
• 93% say reviews influence their decisions. 
• 58% are willing to pay more when product or service has strong reviews behind it. 

But here’s the flip side: about 30% of reviews are fake, costing honest businesses and consumers alike. 

At The Transparency Company, our mission is to restore fairness — we detect suspicious reviews, flag deception, and promote real voices.

Want to know how you can strengthen trust in your reviews? Check out our full release:

The Transparency Company Declares: Reviews Are the New Currency of Trust Authentic feedback is reshaping consumer decisions and fueling a $500B marketplace

Proud to be sponsoring Local University Nashville. The content thus far has been amazing and we’re looking forward to the second half of the day. Come by to learn more about how our technology catches what Google’s algorithms miss. 🔍

We’re on our way to Nashville for LocalU 2025! Excited to engage with leaders in the SEO space and help drive the mission to bring to the online marketplace.

Swing by our table to chat with a TrueReview expert and receive a complimentary audit of your or a competitor’s business listing! 🔎

Fake reviews aren’t just a nuisance — they’re a real threat to both consumers and legitimate businesses.

In this WBTV News Charlotte feature, Kay Dean of Fake Review Watch puts it plainly: “Consumers are getting duped. Honest businesses are being harmed by unfair competition.”

https://www.msn.com/en-us/money/companies/the-shady-side-of-online-reviews-can-you-trust-that-5-star-rating/ar-AA1HUGKF

Kay has been a tireless and credible voice in the fight for online transparency, and I’m grateful to see her work featured in a broader spotlight.

Big thanks to WBTV News Charlotte for shining a light on this issue and helping bring public awareness to the dark side of online reviews. The more consumers and business owners understand the scale of review fraud, the closer we get to a marketplace that rewards trust and truth.

The shady side of online reviews: Can you trust that 5-star rating? Reviews can be bought, sold and written by non-customers

Excited to have our founder Curtis Boyd join Joy Hawkins to discuss proven tactics for fighting fake reviews in 2025. Register now for the free webinar on Wednesday, July 16th: LocalU.org/free-webinars

Shout out to our partners at GatherUp for sponsoring this webinar! 💪

⚠️ Fake reviews are growing fast & putting your business on the line! Join Curtis Boyd & Joy Hawkins on July 16 to learn how to fight back with proven tactics. Protect your reputation in 2025. 🚀

Kindly Sponsored by GatherUp!

👉 Save your spot now: https://localu.org/webinar-fake-reviews-2025/

🚨 As reported by BocaNewsNow, a Boca Raton car wash was recently caught copy/pasting reviews — word for word — from legitimate local businesses.

Unfortunately, this isn’t an isolated incident. It’s a common tactic used by shady businesses and fake review vendors to manipulate rankings and mislead consumers.

That’s exactly why we built our platform to go beyond surface-level review checks. We scan for duplicate content across a library of more than 72 million reviews, updated daily — helping you spot fraudulent reviews not just on your own listings, but also across your local competitors. And when we find them, we help get them removed.

Want to see how we can help protect your reputation and hold bad actors accountable in your market? Let's chat: https://lnkd.in/g4HE5Czw

Florida Department of Business and Professional Regulation & Florida Department of State



https://bocanewsnow.com/2025/05/06/consumer-alert-boca-ratons-ultra-sonic-car-wash-takes-competitors-web-content/

CONSUMER ALERT: BOCA RATON’S “ULTRA SONIC” CAR WASH TAKES COMPETITOR’S WEB CONTENT - BocaNewsNow.com BOCA RATON, FL (BocaNewsNow.com) (Copyright © 2025 MetroDesk Media, LLC) — You may want to stay away from the new “Ultra Sonic Hand Car Wash” at 3801 North

The Digital Markets, Competition and Consumers Act 2024 ( ) comes into force this summer — and fake reviews are firmly in the spotlight.

Under the new consumer protection regime, the UK’s Competition and Markets Authority (CMA) can fine companies up to 10% of global turnover for infringements.

How are you ensuring compliance with the DMCCA in the UK — and can you afford not to?

Drop us a line to learn how we help businesses stay compliant with evolving regulations like the DMCCA while leveling the playing field and restoring trust in online reviews.

Whether you're a platform, marketplace, brand, or multi-location business, the time to act is now.

https://www.gov.uk/government/news/cma-to-boost-consumer-and-business-confidence-as-new-consumer-protection-regime-comes-into-force

CMA to boost consumer and business confidence as new consumer protection regime comes into force CMA now able to act more swiftly and directly to protect UK consumers and foster a level playing field for businesses to invest and grow.

Going to be a great episode!

Join us for the 2nd episode of our brand new free monthly education series: Ready, Set...Respond!

Stop the madness and learn how to avoid deceptive review generation practices with our Director of Client Performance, Carla Alicea, and this month's featured guest: Curtis Boyd, Founder of The Transparency Company.