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So much fun to look back on this project and see all the locally-sourced ingredients that go into a Braum’s Bag of Burgers campaign.

Despite being on a 110° football field for 6+ hours in the middle of July, this shoot was easily the most enjoyable work day of the summer. A few things we learned from this project:
1.) Middle schoolers are impervious to the elements and their engines literally never stop running. Like, just sit in the shade and drink some water for a few minute, guys. Please.
2.) From pre-pro to production to editing, Retrospec Films is the best video production collaborator in the business.
3.) Braum’s has everything you could possibly want in an advertising partner (and the best ice cream in the world is only fourth on the list).

Watch some high school, college, and NFL football this season to catch all four Bag of Burgers “Bag Lip Reading” spots.

Akin Brothers Floor Stores is one of our oldest and most trusting clients. A few years ago, they told us they were "ready to get weird." Since then, we've subjected them to wigs, fake mustaches, and embarrassing family photos. Not once have they objected.

Our current campaign series takes it back to a more wholesome time when families watched sitcoms instead of TikToks and heated up their dinner in the microwave instead of ordering DoorDash.

This master cut of two 30-second spots (the sitcom intro and first scene) serves as an important reminder to live life by square foot... and to buy your floors from Akin Bros.

When the creative team hosts a video conference call without any technical issues.