WSI-Summit

If you aren't getting your desired results from your paid ads, you may just need to modify your strategy or do a PPC audit. Here's how and why.

How a PPC Audit Can Improve Your Search Marketing Ad Conversions If your paid ads aren't providing the desired conversions, a PPC audit may be necessary.

When planning a campaign, understanding your target audience is essential. To help get in this mindset, audience profiles or personas may be used. Here's how to create them.

What is an Audience Profile? How to Build One and My Favorite Examples Learn what to include in an audience profile, how to write an audience profile, and take a look at some examples for further inspiration.

Even if you’re using tactics like digital media, and print, you still need an SEO strategy to ensure you’re not losing customers when they turn to the internet to do more research. Don't miss those leads!

Social media algorithms inform much of the success of businesses, but they can also stifle your engagement if you aren't using them correctly.

Because of how addictive social media can be, they may be subject to reform in 2022.

Want to know more? Visit this link!

Will 2022 Be the Year of Reckoning for Addictive Algorithms? Platforms like Facebook and Instagram are under mounting pressure to reform the ways in which they're built to be addictive for users.

Not getting the engagement you should? Conduct a social media audit! Review your analytics to see what type of content works best with your consumer base...and what doesn't. Do you receive the most engagement with videos? Photos? BTS? Take a step back to take two forward.

If you're having trouble wrapping your head around the concept of SEO, we can help you. SEO is an integral part of a good marketing strategy, and it can greatly increase the traffic on your website when done properly.

Products (and in many cases, services) fall under different classifications based on buying behaviors, from those bought out of habit to those consumers spend months researching. Knowing where your product falls can help you market most effectively to your audience.

Product Classification: What It Is & Its Impact on Marketing Efforts Want to know how to market your product? Learn about the four types of product classification and which strategies will work best for your product type.

By creating multiple ads and testing them against each other, you will be able to analyze and improve your copy to generate better campaign results. A/B testing is a great way to find out which ads could be more beneficial to your campaign.

What is A/B Testing? A Beginner's Guide - Neil Patel A/B testing can help increase your conversion rates. Here's a beginner's guide to using this valuable marketing strategy to improve your KPIs.

Are you using social media to provide support for your customers?

If not, it's time you started. Doing so can help develop your reputation as a responsive, caring brand.

💬 Respond as quickly as possible to questions and concerns.
💬 Go out of your way to be positive and helpful.
💬 Listen to criticism and make customers feel heard.

Have you taken a look at your website recently?

If you're doing an overhaul for SEO or web design reasons - or if it's simply been a while since you've worked on your site - it's time for an audit. Before making any changes, it's important to evaluate where your site falls short and how to address it. Here's how to do that.

Website audit ultimate guide: Checklists, tools, + expert insights Learn what a website audit is, the different types of audits, how to conduct one, and ways to use information from an audit to improve SEO and conversions.