Goalpost Group
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The Goalpost Group Marketing Strategy is Simple (and it Works). Follow Goalpost to move beyond tacti
Goalpost Group is a consulting company that brings goals into focus, and helps you design and implement steps to get you to your goal. Sales strategy and business development within med-tech and diagnostic imaging, we have designed our service and product offerings with our clients needs in mind.
06/19/2026
Juneteenth commemorates June 19, 1865, when news of emancipation reached enslaved people in Texas more than two years after the Emancipation Proclamation.
Today, we recognize the significance of this day in American history and honor the generations whose contributions continue to shape our communities and country.
06/17/2026
Not every founder needs to be the face of their own content.
One more time for the people in the back.
Good marketing finds the right messenger for the message. Sometimes that's the CEO. Sometimes that's the sales lead who could talk about your product in their sleep. Sometimes it's a well-written blog post and a strong CTA.
You don't have to perform. You have to connect. Those are different things, and one of them is probably already happening somewhere in your organization.
Find it. Use it. Let it do the work.
Your website has one job: get the right person to take the next step.
Not to explain everything you've ever done.
Not to impress your board.
Not to win a design award.
If someone lands on your homepage and can't tell within 10 seconds what you do, who you do it for, and what they should do next, you've already lost them.
And they're not coming back to figure it out.
06/12/2026
You ever look at your marketing checklist and realize it has 11 items on it and none of them are "making money"?
Lead gen. Messaging. Website. Strategy. Buyer journey. Market visibility. Sales alignment. Better insights. ROI attribution. Cold outreach. And then just... "another area."
Another area! They said another area!
If your marketing to-do list reads like a cry for help, that's probably because it is one. And the answer is figuring out which three things actually move deals and doing those really, really well.
That's the whole job. Goalpost Group can help you find the three.
06/11/2026
This is how you hook somebody immediately on your product or service.
You tell them you’re on a mission to solve a problem they know they are struggling with.
The only thing standing between you and a video that works for your business is hitting record.
No, seriously. The tools are better than they've ever been. The bar is lower than it's ever been. Your phone is literally in your pocket.
We help B2B companies make content that doesn't make them cringe.
https://goalpostgroup.com/blog/
The businesses winning right now are the ones teaching.
Not pitching. Teaching. There's a difference and your audience can feel it immediately.
Share what you know. Put your expertise somewhere people can find it.
When they're finally ready to buy, they'll already know who to call.
www.GoalPostGroup.com
06/06/2026
Emails with personalized subject lines generate 50 percent higher open rates than generic ones.
That's the value of relevance.
When what you send connects with what the audience actually cares about, engagement changes.
If every piece you publish earns attention instead of being ignored, the work you put in is actively contributing to growth.
Hashtags
For every 10 pieces of content you put out, 8 of them should be genuinely useful to your audience and 2 can be about what you sell.
Most B2B companies have that completely backwards.
Your audience will tolerate a pitch from someone they trust.
They will not tolerate a pitch from a stranger who only shows up to pitch.
05/29/2026
If you can't tell whether your marketing is working, it's probably not.
Which means 73% of you are out there just,...hoping.
Hoping the logo looks good enough.
Hoping someone sees the post.
Hoping a referral comes in before the slow season does.
Hope is not a strategy.
And the fix isn't more content, it's a clearer message, a smarter plan, and someone in your corner who's done this before.
That's what we do at Goalpost.
Schedule a free 30-minute call.
https://goalpostgroup.com/schedule-call/
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Address
333 Albert Avenue Suite 608
East Lansing, MI
48823
Opening Hours
| Monday | 8am - 5pm |
| Tuesday | 9am - 5pm |
| Wednesday | 9am - 5pm |
| Thursday | 9am - 5pm |
| Friday | 9am - 5pm |