WildTrack

Happy Earth Day! On this special day we celebrate the incredible blue and green planet we're living on.

Our friends at JMP Software have been with us every step of our journey to protect species that need our help. Read about it here:

Happy Earth Day: How data is changing the future of conservation This Earth Day, discover how WildTrack is transforming animal footprints into powerful data, helping protect endangered species without ever disturbing them.

Out today: Tiny tracks provide huge data to inform on animal ranges, using JMP Software.

Article - https://www.frontiersin.org/journals/ecology-and-evolution/articles/10.3389/fevo.2025.1719684/full

Press release - https://www.frontiersin.org/news/2026/01/27/96-percent-accurate-footprint-tracker-tiny-mammals-frontiers-ecology-evolution

96% accurate footprint tracker for tiny mammals could help reveal ecosystem health New footprint identification technology can identify ecosystem-critical species which were once only distinguishable by DNA.

We're tending towards posting on LinkedIn these days. We will keep our WildTrack page, but for more regular posts please check us out here:

LinkedIn: Log In or Sign Up 1 billion members | Manage your professional identity. Build and engage with your professional network. Access knowledge, insights and opportunities.

So proud of our PhD student Major Tinao Petso from the Botswana Defence Force, for her presentation at the wonderful Oppenheimer Research Conference in Johannesburg.

New ground-breaking paper! Expert trackers have powerful traditional ecological knowledge (TEK) that can contribute so much to our understanding of where species roam and where they need our help. WildTrack's Footprint Identification Technology brings together TEK, AI and morphometrics to deliver a new synergy of the ancient and modern across a range of ecosystems and species. It's conservation from the ground up, literally.

Our new paper, led by our amazing PhD student in Botswana, Maj. Tinao Petso, delivers the first use of all these three features together.

https://www.sciencedirect.com/science/article/pii/S1574954125004029

A tribute to Jane Goodall (1934-2025)

No words can truly do justice to Jane Goodall’s extraordinary scientific impact on our understanding of animal sentience and thus our moral responsibility to the other species who share our planet, but this is our small tribute:

In the Gombe dusk she watched, precise—
Not mere machines, but minds concise.
Her data spoke: each gesture, glance
Was evidence of our own advance

No gears and levers, but feeling hearts
She found in chimp—each thought imparts
A story of kinship, empathy shown;
Not isolated life, nor mind of stone.

Her research rewrote old paradigm,
From instinct alone to meaning in mime.
Sentience confirmed—her studies declare
Respect is now due; we must truly care.

For every species, wild and free,
Her research affirms their dignity.
Through rigorous study, she revealed
That empathy and ethics guide the field.

We were honoured to be invited to share WildTrack's story for our friends at JMP Software. JMP Statistical Discovery software has been the engine underpinning all our data discovery and we're still discovering new features that inspire WildTrack's development.

https://www.jmp.com/en/customer-stories/wildtrack

Hey there, you can totally WildTrack as well!

It’s National Volunteer Week over in the States, and it’s Mammal Week in the UK! If you’re a fan of the great outdoors, you can join in on the fun by grabbing our WildTrackAI app and checking out the animal tracks you spot! Want to know more? Check out our blog!

https://www.wildtrack.org/blog/you-can-wildtrack-too

Got a few hours a week? Kickstart something incredible for 2025!

Join WildTrack to help protect wildlife and habitats worldwide.

Explore exciting volunteer roles and sign up to see if there's a good fit for you: https://www.wildtrack.org/get-involved/volunteer

A genetics lab can never compete with millions of years of evolutionary fine-tuning by nature.

The protection of the natural world is taking a huge downturn under the current administration, which is using the hyperbole around 'de-extinction' to justify removing current species protections.

Read this dangerous misinformation: https://archive.ph/wBXlq

Extinct species can never be brought back as functioning members of a modern ecosystem. They would have none of the essential elements for survival and would create further destruction of the species we have.

The *only* way to protect the remaining species we have is to protect their natural habitat effectively.