Tandem Creative Group

✨Resident Business Beat~A Tale of Two Opposites: The Partnership Behind Tandem Creative Group

Just as a home tells a story about the people who live there, strong branding shows the heart of a business before anything is said or done. Tandem Creative Group understands that better than anyone.

Co-founded by brand designer Bridget Lorentz and Tartan Fields resident and brand strategist Alicia Gempel, the agency is the result of a true match made in heaven. Together, they combine strategic thinking and creative vision to deliver the best of both for their clients, showing that each is stronger because of the other.

Destined to be a designer from a young age, Bridget entered every single poster and coloring contest as a child, later decorating lockers and creating birthday displays in high school. She earned her Graphic Design degree with a minor in Advertising from the University of Minnesota and gained experience at both big and small agencies while running her own freelance business on the side. Over 25 years, she’s designed everything from logos and brochures to websites and wall murals, and she’s just as passionate about design and branding today as ever.

Bridget’s freelancing projects eventually led her to cross paths with Alicia, who was also freelancing. Though they worked separately for years, they often collaborated on projects, and it quickly became clear that their combined talents created something truly special. From that partnership, Tandem Creative Group was born.

The Tandem Creative Group team is guided by three core values, helping every client present their brand at its very best. True to their name, they work in tandem with clients - alongside them, for them, and because of them.

Bridget and Alicia consider themselves a tale of two opposites in every way, but when they come together, magic is made. More than just business partners, they’re also good friends, guaranteeing that every project is a blend of creativity, trust, and plenty of fun.

For more info, visit www.tandemcreativegroup.com or reach out to [email protected].

🖊Jolene Chao, Staff Writer

We don’t just run ads. We build the creative behind them too.

Strong paid campaigns need more than budget. They need strategy, targeting, visuals, messaging, and constant optimization working together.

From audience planning to creative development to performance tracking, we manage every piece so your Meta ads are built to do more than get seen. They’re built to convert.

If your business is investing in paid ads, make sure the creative is working just as hard as the media spend.

Meet Alicia! You may know her as cofounder of Tandem Creative Group but she is also…

We thought it was time to introduce ourselves! Meet Bridget cofounder and creative Director of Tandem Creative Group and as you can see a whole lot more 🧘🏂🐾

We thought it was the perfect time to reintroduce ourselves!
We’re Bridget & Alicia — the founders of Tandem Creative Group.

Bridget Lorentz → our resident creative badass.
Alicia Gempel → brand strategy connoisseur.

You could say opposites attract, and while we’re different in plenty of ways, our complementary strengths, shared work ethic, and genuine friendship make Tandem what it is. 🤝✨

A little about Bridget:
Yoga instructor, mom of two, and full-blown creative genius. With over 25 years in graphic design, her eye for detail and originality is truly unmatched.

A little about Alicia:
Brand strategist who’s equal parts creative and analytical. Mom of three boys, multitasking queen, and owner of KAMP Dog Lodge. She brings clarity, structure, and strategy to every project.

Together, we’re Tandem — blending creativity + strategy to build brands with purpose.

Leave the marketing to us.
✔️ Graphic Design
✔️ Websites
✔️ Social Media
✔️ Strategic Consulting

One team. One stop. Marketing made simple.

Jumping on this creative trend!

One of our favorite services is brand naming! When naming your business consider these guidelines.

When we named Tandem Creative Group we brainstormed for weeks. We wanted to convey that we were a strong team of 2 ( ( to start 😉) that works in "tandem" with clients. We wanted the name to be easy to remember, strong, fun, and approachable. How did we do?