Wild Hive

Happy National Prune Day! 💜 Today, we're celebrating a fruit that continues to prove it's anything but old-fashioned.

Whether they're adding natural sweetness to recipes, supporting nutrition goals or showing up in unexpected culinary creations, California prunes continue to earn their place in modern kitchens and conversations.

We're proud to support in sharing the many ways California prunes deliver on both flavor and function.

Happy National Prune Day to the growers, partners and prune enthusiasts helping spread the word about this versatile California crop.

Is influencer fatigue impacting your brand's marketing performance?

As consumers become more selective about who they trust, food brands need to rethink what makes an influencer partnership effective.

Before your next creator campaign, ask:
✔️ Are we prioritizing follower count over relevance and credibility?
✔️ Do our influencer partners genuinely use and understand our product category?
✔️ Does the content reflect real-life use or staged promotional moments?
✔️ Are we working with credentialed voices when discussing nutrition or health?

The answers may reveal why some influencer partnerships drive meaningful engagement while others fall flat.

In our Food Marketers Playbook, we explore why authenticity, expertise and long-term partnerships are becoming more valuable than reach alone.

https://www.wildhive.com/food-marketers-playbook-truth-science-influence/

Happy birthday to our founder and CEO, Allison Beadle! 🐝

From championing bold ideas to building a team that thrives on collaboration, creativity and curiosity, Allison has created a place where great work and great people can flourish. Her passion, vision and leadership continue to shape everything we do at Wild Hive.

Join us in wishing Allison a very happy birthday! 💛

Fresh from harvest, ready year-round 🍓 Throwback to one of our favorite harvest tours.

There’s nothing quite like seeing raspberry harvest season firsthand in Washington. From the fields to the freezing facility, this tour gave attendees a behind-the-scenes look at how frozen raspberries go from peak harvest to premium ingredients enjoyed all year long.

Wild Hive will be attending the WSJ Global Food Forum June 1–2 in Chicago.
We’re looking forward to conversations around the future of food, agriculture, nutrition, innovation and the evolving forces shaping consumer behavior across the industry.

Our team, including Allison Beadle and Kim Bedwell, will be onsite connecting with leaders, partners and innovators from across the food system.

Attending as well? We’d love to connect while we’re there. Let us know in the comments or send us a message to set up time to meet.

When your marketing channels aren't truly integrated, upping your spend doesn't fix it. It only scales the problem and delivers a fragmented, unclear message to your audience.

Most CPG brands assume they're integrated. This assessment helps you find out for sure. We’ve developed over 25 diagnostic questions across four critical dimensions of your marketing. Here’s how to gain a clear picture of where your ecosystem is compounding — and where it isn't.

https://www.wildhive.com/cpg-marketing-integration-assessment/

Across the Wild Hive team, no two grocery runs look the same! Different states, different routines, same appreciation for good food.

Did someone say Cinco de Mango? 🥭✨

Wishing we were enjoying Central Park with a side of mango – just like Amber on her latest trip. 🌞🍃

California Prunes just had their main character moment in NYC 🍽️✨

We hosted 16 food, lifestyle, and nutrition editors for an intimate "Surprisingly Seasonal Dinner" with at the Institute of Culinary Education, and the night did not disappoint.

From a Prune Royale cocktail to a hands-on Halloumi (and Tofu) Marbella demo with Chef Casey Corn to a curated, three-course dinner showcasing a range of approachable yet elevated sweet and savory dishes, the evening brought prunes to life in ways guests didn’t expect – sparking fresh story angles and a whole new appreciation for their versatility.