Scorpion

Leads can tell you that your marketing is generating activity, but they don’t tell you what’s actually driving revenue. When you can connect your marketing back to booked jobs and real dollars, you have a much better picture of what’s working and more importantly, where your budget needs to go to drive the best return.

Paid search is starting to look less like matching an ad to a keyword and more like helping Google understand which homeowners are most likely to become customers. The businesses with stronger customer data and enough budget to give the system room to learn are in a better position as AI changes how ads show up in search.

Join the thousands of local businesses growing with Scorpion. Visit scorpion.co/get-started to find out what Scorpion can do for you.

There's a lot of misconceptions out there about "rewriting" your website for AI: special formatting, new files, the works. Google's own team just said that's mostly backwards, and the real advantage comes down to something a lot simpler that most businesses already have sitting in their reviews. Watch to see what actually gets a business recommended by AI, and why a five-star rating with no text won't cut it anymore.

A new study found that 89% of the citations in AI-generated local search answers come from earned media, and reviews are the biggest piece of it. That means every time a customer leaves feedback, they're feeding the exact signal AI tools use to decide who to recommend. Watch to see the simple review habit most home service businesses skip, and how easy it is to build into every job.