Scorpion

Google's guidance on AI search sounds reassuring. The reality for local businesses is more complicated. Here's what actually changed: https://brnw.ch/21x320H

Google just had a big week with four major announcements in seven days, all about how customers find local businesses online.

It sounds like a lot. But Google's advice came down to one thing: be the answer your customers are actually looking for.

We broke down what each change means for your business: https://www.scorpion.co/articles/news/industry-trends-news/google-had-a-massive-week-here-s-what-it-means-f/

Your marketing data can tell you more than how your campaigns performed last month. It can tell you where to grow next.

We broke down how the fastest-growing firms are using it: https://brnw.ch/21x2Fjx

We couldn't let April pass without saying Happy Customer Appreciation Month!

Thank you to the thousands of customers who trust us to support their businesses and help them grow.

We’re proud to partner with you and even more proud of what you’re building.

In honor of National Volunteer Week, Scorpion hosted an official service week. Team members from across the country came together to help fight against hunger in the communities where we live and work.

We partnered with local Feeding America affiliated food banks to help sort, pack, and prepare food for families facing food insecurity. We’re proud of every employee who volunteered their time and participated.

Learn more about how we're giving back and our Scorpion Cares program here: https://www.scorpion.co/about-us/scorpion-cares/

When we joined TikTok For Business' Channel Sales Partner Program earlier this year, this is exactly the kind of result we were hoping to see.

We partnered with Camp Bow Wow, a long-time Scorpion client, to lean into what works on TikTok and built a campaign that drove:

- 7.6M Impressions
- 23K Landing Page Views
- 1.9M Unique Users Reached
- $0.006 Cost Per View
- 65% Follower Count Growth

Read the full case study here: https://brnw.ch/21x1SCi

And check out their TikTok if you want a FYP full of awesome dogs (and who doesn’t want that?!): https://brnw.ch/21x1SCh

You know using AI in your marketing can help your firm grow, but figuring out which tools actually do that is the harder part.

More than 70% of prospective clients move on if they don't hear back within 24 hours. The firms closing more cases right now aren't just using AI, they're using it to respond faster, qualify better, and sign more cases without piling more work onto their team.

On April 23, join Scorpion and Clio - Cloud-Based Legal Technology for a webinar that gives law firm leaders a practical framework for making that call.

You'll walk away with:
- The 4 standards every firm should apply before investing in any AI marketing solution
- A 4-step intake flow that captures more cases around the clock
- 6 questions to ask any vendor before you sign anything

Thursday, April 23 | Noon - 1 p.m. CT

Register here: https://brnw.ch/21x1EXt

Google just wrapped one of its most active four-week stretches ever, with three algorithm updates including the March 2026 Core Update which just completed on April 8th.

For local businesses, the impact is real. Our team broke down what happened and what to do next. Check it out here: https://brnw.ch/21x1DhD