AIMsights

We have a lot to learn about how the pandemic will change the future of retail -- including the impact of the sports disconnect, especially on Gen Z.

The Sports Industry’s Gen Z Problem: Fewer Fans, Lower Viewership An analysis of recent Morning Consult poll results found that Gen Zers currently between ages 13 and 23 are less likely than the general population to identify as sports fans.

interest in evolving to include

Millennials and Gen Zers look to retailers for a more community-minded commerce experience Brands need to continually demonstrate that they understand these young consumers’ life values and priorities if they want to win their trust and loyalty.

Excellent article and graphics on media consumption by generation in our COVID-19 era.

How COVID-19 Has Impacted Media Consumption, by Generation This visualization explores how each generation's media consumption is changing amid the frenzy of pandemic-induced quarantines.

Houseplants important to as

http://ow.ly/hgvD50wg8vf

Why Millennials Are Suddenly So Obsessed With Houseplants It's much more than a social media fad.

in 2021 -- new life stage, new way of engaging with money. Good research from VISA on women.

usa.visa.com

More evidence of how the trend toward is good for taking control of your life. See link to Charles Schwab study.

The Overspending Millennial: How To Overcome Your FOMO | Bankrate.com Sometimes our spending can get out of hand — especially when you throw social media into the mix.

Want to learn the need-to-know trends about Millennial home buyers? Join AIMsights in the Innovation Theater tomorrow!

Join us TOMORROW at 10:30 am in the Innovation Theater to learn:
- Millennial marriage trends and how they affect parenting
- How education influences the parenting landscape
- The changing role of fathers
- How technology shapes this new generation of parents
- The layer that grandparents add to the parenting (and purchasing) experience
- Startling income trends among Millennials
- The 6 core marketing strategies to help you reach this group and earn a place in the increasingly-selective Millennial family home
- And more!

See you tomorrow!

https://blog.housewares.org/2019/01/24/meet-parents-millennials/

Here’s a sneak peek of the research we’ll be sharing on Monday…

With a group that’s 70 million strong, and with $1 trillion spent annually on raising children, it’s clear that Millennial parents are a vital group for any marketer to understand.

Join us on Monday, March 4th at 10:30 am in the International Home + Housewares Show Innovation Theater to explore how Millennial parenting (and buying!) behavior is influenced by the dynamic factors and trends including:
- Marriage
- Education
- The changing role of fathers
- Technology
- Grandparents
- Income
- And more!

We'll also share the 6 core marketing strategies to help you reach this group and earn a place in the increasingly-selective Millennial family home.

We can't wait to share this enlightening research with you!

https://blog.housewares.org/2019/01/24/meet-parents-millennials/

One of the most surprising findings from our research on Millennial parents is that this is a consumer nation UNequally divided. The new income trends are having a significant effect on the way Millennials spend money on their children (and decide whether to have them at all.)

Join us on Monday, March 4th at 10:30 am in the International Home + Housewares Show Innovation Theater as we share our latest findings on how trends in Millennial parenting are changing the retail landscape...and what your brand must do to adapt.

https://blog.housewares.org/2019/01/24/meet-parents-millennials/

Today, 5 out of every 6 babies is born to a Millennial mother. There are currently 17 million Millennial moms in the United States, with 1.3 new Millennial moms joining the group each year.

Considering the $1 trillion spent annually on raising children in the U.S., it's vital to understand the Millennial parent consumer...and understand them well.

Join AIMsights on Monday, March 4th at 10:30 am in the International Home + Housewares Show Innovation Theater as we share our latest research about Millennials entering the next life stage: parenting.

https://blog.housewares.org/2019/01/24/meet-parents-millennials/