Dignified Inbound

Most 𝗳𝘂𝗻𝗲𝗿𝗮𝗹 𝗵𝗼𝗺𝗲 𝗼𝘄𝗻𝗲𝗿𝘀 check their Google rankings by searching their own name. 🔍

That's not an accurate way to see how you show up on Google...

Here's the problem. When you search for your own funeral home, Google already knows who you are.

Google wants to be helpful, so it shows you a version of results that put your funeral home at the top. The at-need family 3 miles away sees something completely different.

A real ownership-level SEO report answers these questions every month:

📍 Where do you rank across your local area?

👥 Which competitors are showing up above you?

📞 How many calls can be traced back to organic search vs. paid ads vs. your Google listing?

📊 Is your visibility growing month over month, or just staying flat?

If you can't answer those four questions right now then you're in the dark.

The owners who grow consistently aren't the ones who spend more. They're the ones who know exactly where they stand and where the gaps are.

Find out where your funeral home actually ranks across your area. 𝗚𝗲𝘁 𝘆𝗼𝘂𝗿 $𝟬 𝗰𝗼𝘀𝘁 𝗚𝗼𝗼𝗴𝗹𝗲 𝗩𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗥𝗲𝗽𝗼𝗿𝘁 𝗵𝗲𝗿𝗲: https://dis.dignifiedinbound.com/sp/1502458ad4a

Dignified Prospecting Funeral home prospecting — database + intel reports

𝗙𝘂𝗻𝗲𝗿𝗮𝗹 𝗛𝗼𝗺𝗲 𝗢𝘄𝗻𝗲𝗿𝘀: Your competitors' Google reviews are free market research. Families are literally telling you what they want and don't want in a funeral home. 🔍

Here's exactly how to use AI to analyze them in about 20-30 minutes.

𝗦𝘁𝗲𝗽 𝟭: 𝗖𝗼𝗹𝗹𝗲𝗰𝘁 𝘁𝗵𝗲 𝗿𝗲𝘃𝗶𝗲𝘄𝘀

Go to Google and search for your top 3 competitors. Open their Google Business profiles. Copy and paste their reviews into a Doc. Aim for at least 50-100 reviews total.

𝗦𝘁𝗲𝗽 𝟮: 𝗨𝘀𝗲 𝗔𝗜 𝘁𝗼 𝗮𝗻𝗮𝗹𝘆𝘇𝗲 𝘁𝗵𝗲𝗺

Go to ChatGPT.com (it's free). Paste all the reviews you collected. Then use this prompt:

"Analyze these funeral home reviews and tell me:
1) The top 5 things families complain about most,
2) The top 5 things families praise most,
3) What specific staff qualities or behaviors families mention,
4) Any opportunities you see for a competing funeral home based on these patterns."

The AI will read everything and give you clear patterns in seconds.

𝗪𝗵𝘆 𝘁𝗵𝗶𝘀 𝗶𝘀 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁:

Families in your community are telling you exactly what influences their funeral home decisions. 𝗔𝗜 𝗷𝘂𝘀𝘁 𝗵𝗲𝗹𝗽𝘀 𝘆𝗼𝘂 𝗵𝗲𝗮𝗿 𝗮𝗹𝗹 𝗼𝗳 𝘁𝗵𝗲𝗺 𝗮𝘁 𝗼𝗻𝗰𝗲 𝗶𝗻𝘀𝘁𝗲𝗮𝗱 𝗼𝗳 𝗿𝗲𝗮𝗱𝗶𝗻𝗴 𝗳𝗼𝗿 𝗵𝗼𝘂𝗿𝘀.

𝗙𝘂𝗹𝗹 𝗯𝗿𝗲𝗮𝗸 𝗱𝗼𝘄𝗻 𝗼𝗳 𝘁𝗵𝗶𝘀 𝗽𝗿𝗼𝗰𝗲𝘀𝘀 𝗵𝗲𝗿𝗲: https://dignifiedinbound.com/post/how-to-analyze-competitor-google-reviews-funeral-home

How to Use AI to Analyze Competitor Reviews (Funeral Home Edition) Your competitors' Google reviews are free market research. Here's a 30-minute AI method funeral home owners can use to find gaps and get more calls. Primary Keyword: funeral home marketing

Funeral home & cremation centers: the fear of building systems in deathcare is always the same. "We don't want to feel like a factory." 🤖

Here's the truth. Systems don't have to remove the human touch. But the absence of systems can make things feel messy.

When there's no consistent process, families get different experiences depending on which director picks up the phone, which location they call, or what day of the week it is. That inconsistency is what feels impersonal.

Here's how to build systems that protect care quality across every location:

📋 𝗦𝘆𝘀𝘁𝗲𝗺𝗶𝘀𝗲 𝘁𝗵𝗲 𝗽𝗿𝗼𝗰𝗲𝘀𝘀 (𝗻𝗼𝘁 𝘁𝗵𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻)
A checklist that ensures every family gets a callback within five minutes isn't cold. It's caring. What you're standardising is the reliability, not the warmth. The director still has the conversation their way.

🗂️ 𝗗𝗼𝗰𝘂𝗺𝗲𝗻𝘁 𝘄𝗵𝗮𝘁 𝗴𝗼𝗼𝗱 𝗹𝗼𝗼𝗸𝘀 𝗹𝗶𝗸𝗲
Your best funeral director handles first calls in a way that puts families at ease immediately. That approach lives in their head right now. Write it down. Record it. Make it teachable so every location can replicate it.

📲 𝗨𝘀𝗲 𝗮𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗮𝗱𝗺𝗶𝗻 (𝗻𝗼𝘁 𝘁𝗵𝗲 𝗰𝗮𝗿𝗲)
Automated reminders for paperwork deadlines. Automatic case logging after a call. Triggered follow-up texts when a family goes quiet. None of this replaces human connection. It protects your team's time and energy so they can focus on the moments that actually need them.

🔁 𝗥𝗲𝘃𝗶𝗲𝘄 𝘄𝗵𝗮𝘁 𝗯𝗿𝗲𝗮𝗸𝘀
Every time a family has a poor experience, there's a process gap behind it. Systems grow by finding those gaps and closing them, not by adding more rules.

Families don't remember whether your intake checklist had seven steps or nine. They remember how they felt when someone picked up the phone.

Systems are what make that feeling reliable at scale.

More on what separates growing funeral homes from stuck ones: https://dignifiedinbound.com/post/two-types-of-funeral-home-owners

Two Types of Funeral Home Owners: Which One Are You? Are you the Conservative or the Investor? Discover the two types of funeral home owners in North America — and the simple shift that changes everything.

𝗙𝘂𝗻𝗲𝗿𝗮𝗹 𝗛𝗼𝗺𝗲 𝗢𝘄𝗻𝗲𝗿𝘀, in 2026 if a family doesn't know who to call... they Google.

If you're not in the top 3 position inside of Google Maps when they search "𝘧𝘶𝘯𝘦𝘳𝘢𝘭 𝘩𝘰𝘮𝘦 𝘯𝘦𝘢𝘳 𝘮𝘦"... then you're not getting called.

You can accurately check where you appear on Google Maps across your local area, see the report (image) for an example of the reports we run before our calls.

𝘋𝘰 𝘵𝘩𝘦 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘵𝘺 𝘦𝘷𝘦𝘯𝘵𝘴, 𝘧𝘪𝘯𝘥 𝘳𝘦𝘧𝘦𝘳𝘳𝘢𝘭 𝘱𝘢𝘳𝘵𝘯𝘦𝘳𝘴, 𝘮𝘢𝘬𝘦 𝘴𝘶𝘳𝘦 𝘺𝘰𝘶𝘳 𝘸𝘰𝘳𝘥 𝘰𝘧 𝘮𝘰𝘶𝘵𝘩 𝘱𝘳𝘦𝘴𝘦𝘯𝘤𝘦 𝘪𝘴 𝘴𝘰𝘭𝘪𝘥. 𝘛𝘩𝘪𝘴 𝘪𝘴 𝘵𝘩𝘦 𝘧𝘰𝘶𝘯𝘥𝘢𝘵𝘪𝘰𝘯, 𝘵𝘢𝘬𝘦𝘴 𝘺𝘦𝘢𝘳𝘴 𝘣𝘶𝘵 𝘪𝘵'𝘴 𝘵𝘩𝘦 𝘣𝘢𝘴𝘦 𝘰𝘧 𝘢 𝘧𝘶𝘯𝘦𝘳𝘢𝘭 𝘩𝘰𝘮𝘦.

But if you've been around for years and have never even bothered to optimize your Google Maps presence then you're doing your community an injustice. They simply can't find you.

𝗪𝗵𝗮𝘁 𝘁𝗼 𝗱𝗼 𝘁𝗼 𝘀𝗵𝗼𝘄 𝘂𝗽 𝗮𝘁 𝘁𝗵𝗲 𝘁𝗼𝗽:

𝗦𝘁𝗲𝗽 𝟭, Get a report like the one highlighted below [don't check your phone to find out where you are, that's not accurate]

𝗦𝘁𝗲𝗽 𝟮, Follow the steps in the guide below to ensure you have your Google Business Profile setup right

𝗦𝘁𝗲𝗽 𝟯, Make sure you're getting at least 1 new review every single month (that's the minimum)

Do this, you'll be miles ahead of the competition that are still stuck doing things like it's 1999. Honestly, the bar is low.

𝗛𝗲𝗿𝗲 𝗶𝘀 𝘁𝗵𝗲 𝗴𝘂𝗶𝗱𝗲 𝘁𝗼 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗣𝗿𝗼𝗳𝗶𝗹𝗲: https://dignifiedinbound.com/post/google-business-profile-cremation-map-pack

If you want to get a report like the one in the image attached, you can head to our new SEO tool built for funeral homes below:

https://intel.dignifiedinbound.com/report

No cost.

There are two types of 𝗙𝘂𝗻𝗲𝗿𝗮𝗹 𝗛𝗼𝗺𝗲 𝗢𝘄𝗻𝗲𝗿𝘀 that exist in America. 🧡

Which one sounds like you?

𝗧𝗵𝗲 𝗖𝗼𝗻𝘀𝗲𝗿𝘃𝗮𝘁𝗶𝘃𝗲

Does everything themselves. Wears every hat. Relies on the local paper, radio, a Facebook post here and there. Occasionally gets a Google review every few months.

Most new business comes from past families, hospice referrals, and word of mouth. Referrals are great - but they put the growth of your business in someone else's hands.

Case numbers jump around. There's no real control over the trajectory.

On average, this owner serves about 5% more families each year. But with cremation taking over and inflation sitting at 2%+, they're working harder than ever and taking home less.

Time off? Rarely. The business runs because they show up every single day.

𝗧𝗵𝗲 𝗜𝗻𝘃𝗲𝘀𝘁𝗼𝗿

Has a capable team and real systems in place. The business doesn't fall apart when they leave.

Inquiries come in from multiple sources - not just referrals. They've been burned by bad marketing before, but they kept going until they found a channel that works. They understand that advertising isn't an expense when done right. It's an investment.

These funeral homes grow 15%+ year on year. Reviews keep flowing in. Business moves forward even when the owner steps back.

This owner takes time off. They work on the business, not just in it.

𝗧𝗵𝗲 𝗽𝗼𝗶𝗻𝘁?

Most owners start in the conservative camp - and that's completely fine. The goal over time is to slowly move toward the investor mindset.

Not because the conservative archetype is bad. But because staying there forever often leads to burnout.

After speaking with 100+ funeral home owners, this pattern shows up again and again.

Where are you right now? And where do you want to be?

𝗙𝗶𝗻𝗱 𝗼𝘂𝘁 𝗺𝗼𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 "𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗼𝗿" 𝗳𝘂𝗻𝗲𝗿𝗮𝗹 𝗵𝗼𝗺𝗲 𝗼𝘄𝗻𝗲𝗿 𝗱𝗼𝗲𝘀 𝗵𝗲𝗿𝗲: https://dignifiedinbound.com/post/funeral-home-owners-peer-connections-growth

𝗙𝘂𝗻𝗲𝗿𝗮𝗹 𝗵𝗼𝗺𝗲 & 𝗖𝗿𝗲𝗺𝗮𝘁𝗶𝗼𝗻 𝗖𝗲𝗻𝘁𝗲𝗿𝘀: Your website might be getting hundreds of visitors every month and still costing you cases. 🧡

Here's the difference between a website that informs and one that performs.

An informational website tells families who you are. It has your history, your staff, your services. It looks fine. Families visit, read around, and leave.

A successful website does one job: gets grieving families to pick up the phone.

Here's how to tell which one you have:

📊 𝗖𝗵𝗲𝗰𝗸 𝘆𝗼𝘂𝗿 𝗯𝗼𝘂𝗻𝗰𝗲 𝗿𝗮𝘁𝗲 𝗶𝗻 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀
If most visitors leave within 10–20 seconds without clicking anything — your site is informing, not converting.

📞 𝗖𝗵𝗲𝗰𝗸 𝘄𝗵𝗲𝘁𝗵𝗲𝗿 𝗽𝗵𝗼𝗻𝗲 𝗰𝗹𝗶𝗰𝗸𝘀 𝗮𝗿𝗲 𝗯𝗲𝗶𝗻𝗴 𝘁𝗿𝗮𝗰𝗸𝗲𝗱
If you don't know how many people tapped your number from your website last month, you're flying blind.

🔍 𝗖𝗵𝗲𝗰𝗸 𝗚𝗼𝗼𝗴𝗹𝗲 𝗦𝗲𝗮𝗿𝗰𝗵 𝗖𝗼𝗻𝘀𝗼𝗹𝗲
Which search terms is your site actually showing up for? If it's mostly your brand name and not "cremation near me" or "funeral home in [city]" — you're only reaching people who already know you.

📉 𝗥𝘂𝗻 𝘁𝗵𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗺𝗮𝘁𝗵
A typical under-optimized funeral home website converts around 1% of visitors. A properly built one converts 3–5%.

On 500 monthly visitors, that's the difference between 5 inquiries and 15–25.

At $2,000–$4,000 per arrangement, that gap isn't small. It compounds every single month.
For operators running multiple locations, multiply that gap by every branch with a weak website.

Your website isn't a trophy. It's a tool. And right now it may be the most expensive free thing you own.

𝗙𝘂𝗹𝗹 𝗯𝗿𝗲𝗮𝗸𝗱𝗼𝘄𝗻 𝗵𝗲𝗿𝗲: https://dignifiedinbound.com/post/funeral-home-website-hidden-cost

Established Funeral Homes & Cremation Centers — your competitors are probably bidding on your funeral home name on Google right now. 😅

Here's what that means in plain English.

A family Googles "Smith Family Funeral Home." They already know you. They're ready to call. But a competitor's ad appears at the top first. The family clicks it — they think it's you, or they just don't notice it isn't.

They call your competitor. You never know it happened.

This is called brand hijacking. The fix is simple: a brand campaign.

Here's why it makes sense for multi-location operators specifically:

📍 Each of your locations has its own name and reputation. Every name you leave unprotected is an open door for a competitor.

💰 Brand ads are the cheapest Google Ads you'll ever run. You have the highest quality score for your own name — so while a competitor might pay $5–$8 per click to show up for your name, you typically pay $0.30–$0.80.

📞 You control where the click goes. Send families to the right location page, not just a generic homepage.

🛡️ $50–$150 per month. Losing one family costs far more than that.
The funeral homes dominating their local markets all run brand ads. They stopped thinking of it as an expense. They treat it as insurance.

Protection that ensures families who are searching for you actually find you first.

𝗙𝘂𝗹𝗹 𝗯𝗿𝗲𝗮𝗸𝗱𝗼𝘄𝗻 𝗵𝗲𝗿𝗲: https://dignifiedinbound.com/post/why-funeral-homes-need-brand-ads

What Are Brand Ads for Funeral Homes? (And Why You Need Them) When families search your funeral home name, competitors can steal them. Learn how brand ads protect your business and convert more calls.

Funeral home owners.. when a family is comparing 3 providers in the same city, here's what's actually tipping the decision. 🔍🧡

Most people think it's price. It's not.

It's trust signals. And Google decides which ones show up first.

𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁 𝗺𝗮𝘁𝘁𝗲𝗿𝘀 𝗺𝗼𝘀𝘁 𝗶𝗻 𝗮 𝗵𝗲𝗮𝗱-𝘁𝗼-𝗵𝗲𝗮𝗱 𝗹𝗼𝗰𝗮𝗹 𝗰𝗼𝗺𝗽𝗮𝗿𝗶𝘀𝗼𝗻:

📋 𝗬𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗣𝗿𝗼𝗳𝗶𝗹𝗲 𝗶𝘀 𝗰𝗼𝗺𝗽𝗹𝗲𝘁𝗲
undefinedName, address, phone — identical everywhere. Hours updated. Services listed. Photos added.

⭐ 𝗬𝗼𝘂 𝗵𝗮𝘃𝗲 𝗺𝗼𝗿𝗲 𝗿𝗲𝗰𝗲𝗻𝘁 𝗿𝗲𝘃𝗶𝗲𝘄𝘀 𝘁𝗵𝗮𝗻 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿𝘀
N𝗼𝘁 𝗷𝘂𝘀𝘁 𝗺𝗼𝗿𝗲 𝗿𝗲𝘃𝗶𝗲𝘄𝘀 — newer ones. A competitor with 200 reviews from 3 years ago loses to you if your last 10 reviews came in this month.

📍 𝗬𝗼𝘂 𝘀𝗵𝗼𝘄 𝘂𝗽 𝗶𝗻 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝘇𝗶𝗽 𝗰𝗼𝗱𝗲𝘀
Families don't always search your town. They search where they live. If you're only visible in your city center, you're invisible to half the people you serve.

📞 𝗬𝗼𝘂𝗿 𝗽𝗵𝗼𝗻𝗲 𝗻𝘂𝗺𝗯𝗲𝗿 𝗶𝘀 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲 𝗼𝗻 𝘆𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲, 𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸, 𝗮𝗻𝗱 𝗚𝗼𝗼𝗴𝗹𝗲
Mismatched info tells Google you're unreliable. Families feel it too.
🗓️ You post updates to your Google profile regularly

A dormant profile looks like a closed business. Monthly posts signal you're active and available.

The funeral home that wins isn't always the best one. It's the one that looks most trustworthy before a family ever picks up the phone.

𝗥𝗲𝗮𝗱 𝗺𝗼𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝘄𝗵𝘆 𝘆𝗼𝘂𝗿 𝗹𝗼𝗰𝗮𝗹 𝗿𝗮𝗻𝗸𝗶𝗻𝗴 𝗺𝗶𝗴𝗵𝘁 𝗻𝗼𝘁 𝗯𝗲 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝘁𝗵𝗶𝗻𝗸: https://dignifiedinbound.com/post/your-phone-lies-funeral-home-google-ranking

Your Phone Lies: Why Your Funeral Home Isn't Really at the Top of Google Think you're ranking #1 on Google? Your phone is lying. Discover why families see different results and how to check where you really rank.

Many American funeral homes that have been open for 100+ years 𝘰𝘧𝘵𝘦𝘯 𝘴𝘦𝘳𝘷𝘦 𝘭𝘦𝘴𝘴 𝘵𝘩𝘢𝘯 10 𝘧𝘢𝘮𝘪𝘭𝘪𝘦𝘴 𝘱𝘦𝘳 𝘮𝘰𝘯𝘵𝘩.

𝗕𝘂𝘁 𝗵𝗼𝘄 𝗶𝘀 𝗶𝘁 𝘁𝗵𝗮𝘁 𝗯𝗿𝗮𝗻𝗱 𝗻𝗲𝘄 𝗳𝘂𝗻𝗲𝗿𝗮𝗹 𝗵𝗼𝗺𝗲𝘀 𝗰𝗮𝗻 𝗴𝗼 𝗼𝗻 𝘁𝗼 𝘀𝗲𝗿𝘃𝗲 𝟭𝟬𝟬+ 𝗮𝘁-𝗻𝗲𝗲𝗱 𝗳𝗮𝗺𝗶𝗹𝗶𝗲𝘀 𝗶𝗻 𝘁𝗵𝗲𝗶𝗿 𝗳𝗶𝗿𝘀𝘁 𝗳𝗲𝘄 𝗺𝗼𝗻𝘁𝗵𝘀 𝗼𝗳 𝗼𝗽𝗲𝗻𝗶𝗻𝗴 𝘁𝗵𝗲𝗶𝗿 𝗱𝗼𝗼𝗿𝘀?

My observation is that many of the smaller traditional funeral homes simply haven't adapted to how families are now choosing their care providers.

Let's face it, families are less loyal than they used to be. Especially when you consider the cremation market. This makes relying on your brand name to do the heavy lifting harder each year.

I've broken down what some of the fastest growing funeral homes in America are doing to stay ahead into a blueprint.

𝗙𝗼𝗹𝗹𝗼𝘄 𝘁𝗵𝗲 𝗹𝗶𝗻𝗸 𝘁𝗼 𝗳𝗶𝗻𝗱 𝗼𝘂𝘁 𝗺𝗼𝗿𝗲: https://dignifiedinbound.com/mini-c-lander

Funeral Home Marketing System A proven system to connect with local at-need families online.

𝗙𝘂𝗻𝗲𝗿𝗮𝗹 𝗛𝗼𝗺𝗲 𝗢𝘄𝗻𝗲𝗿𝘀, in 2026 if a family doesn't know who to call... they Google.

If you're not in the top 3 position inside of Google Maps when they search "𝘧𝘶𝘯𝘦𝘳𝘢𝘭 𝘩𝘰𝘮𝘦 𝘯𝘦𝘢𝘳 𝘮𝘦"... then you're not getting called.

You can accurately check where you appear on Google Maps across your local area, see the report (image) for an example of the reports we run before our calls.

𝘋𝘰 𝘵𝘩𝘦 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘵𝘺 𝘦𝘷𝘦𝘯𝘵𝘴, 𝘧𝘪𝘯𝘥 𝘳𝘦𝘧𝘦𝘳𝘳𝘢𝘭 𝘱𝘢𝘳𝘵𝘯𝘦𝘳𝘴, 𝘮𝘢𝘬𝘦 𝘴𝘶𝘳𝘦 𝘺𝘰𝘶𝘳 𝘸𝘰𝘳𝘥 𝘰𝘧 𝘮𝘰𝘶𝘵𝘩 𝘱𝘳𝘦𝘴𝘦𝘯𝘤𝘦 𝘪𝘴 𝘴𝘰𝘭𝘪𝘥. 𝘛𝘩𝘪𝘴 𝘪𝘴 𝘵𝘩𝘦 𝘧𝘰𝘶𝘯𝘥𝘢𝘵𝘪𝘰𝘯, 𝘵𝘢𝘬𝘦𝘴 𝘺𝘦𝘢𝘳𝘴 𝘣𝘶𝘵 𝘪𝘵'𝘴 𝘵𝘩𝘦 𝘣𝘢𝘴𝘦 𝘰𝘧 𝘢 𝘧𝘶𝘯𝘦𝘳𝘢𝘭 𝘩𝘰𝘮𝘦.

But if you've been around for years and have never even bothered to optimize your Google Maps presence then you're doing your community an injustice. They simply can't find you.

𝗪𝗵𝗮𝘁 𝘁𝗼 𝗱𝗼 𝘁𝗼 𝘀𝗵𝗼𝘄 𝘂𝗽 𝗮𝘁 𝘁𝗵𝗲 𝘁𝗼𝗽:

𝗦𝘁𝗲𝗽 𝟭, Get a report like the one highlighted below [don't check your phone to find out where you are, that's not accurate]

𝗦𝘁𝗲𝗽 𝟮, Follow the steps in the guide below to ensure you have your Google Business Profile setup right

𝗦𝘁𝗲𝗽 𝟯, Make sure you're getting at least 1 new review every single month (that's the minimum)

Do this, you'll be miles ahead of the competition that are still stuck doing things like it's 1999. Honestly, the bar is low.

𝗛𝗲𝗿𝗲 𝗶𝘀 𝘁𝗵𝗲 𝗴𝘂𝗶𝗱𝗲 𝘁𝗼 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗣𝗿𝗼𝗳𝗶𝗹𝗲: https://dignifiedinbound.com/post/google-business-profile-cremation-map-pack

If you want to get a report like the one shared below, you can head over to brightlocal.com and run this yourself.

If you don't have time to be messing around with all this, we can produce one for you.

𝗧𝗼 𝘀𝗲𝗲 𝘄𝗵𝗮𝘁'𝘀 𝗶𝗻𝗰𝗹𝘂𝗱𝗲𝗱 + 𝗚𝗲𝘁 𝗬𝗼𝘂𝗿 𝗙𝗿𝗲𝗲 𝗚𝗼𝗼𝗴𝗹𝗲 𝗠𝗮𝗽𝘀 𝗥𝗲𝗽𝗼𝗿𝘁 𝗯𝗼𝗼𝗸 𝗮 𝗰𝗮𝗹𝗹 𝗵𝗲𝗿𝗲: https://dis.dignifiedinbound.com/sp/fa34681c9a5

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