HifiSpin

My First Substack Article.

I wrote this a while back while I was having a really sh*tty time getting to grips with owning and running a business (for the 2nd time). I hope you enjoy.

https://hifispin.substack.com/p/we-can-start-a-company-and-make-misery

Here is a poster I created for New Norde and The Minus Scale. I didn't create this with AI, but I didn't need to tell you that.

Created a quick backdrop image with the New Norde Logo I did for them a few years ago. Rumor has it they are releasing a new album in October.

Congratulations to Dr. Jim Baker!

Dr. Jim Baker was reelected last night to the Tulsa Technology School Board. His campaign design focused on a modern aesthetic to distinguish him from other candidates.

You don’t always get months to build a brand system. Sometimes you get four days.

A few weeks ago, I built a full visual campaign for my father-in-law, Dr. Jim Baker, for the Tulsa Technology Center Board of Education. Strategy, positioning, typography, print collateral, yard signs, digital assets, merch, and a consistent visual language that could appear anywhere from a front lawn to a laptop screen.

The goal was clarity and authority: bold type, disciplined color, minimal noise, and a single message repeated with conviction. Campaign work is about speed without losing structure.

When the clock is ticking, systems matter.

Happy New Year!

When insomnia rolls in, the world quietly opens up.

You can meditate. Binge-watch a show. Read a book, doom-scroll people building off-grid shelters with nothing but hand tools and grit. Or, if you’re strange like me, you research.

For the past year, my sleepless hours have turned into a ritual. Screenshot after screenshot on my phone. Fonts. Color palettes. Layouts. Textures. Little design moments that made me stop scrolling. Everything was dumped into folders on my desktop and carefully sorted.

Some might call that obsessive. I call it infrastructure.

It’s a design system, not for clients, but for speed. A personal visual library. Points of reference. A shared language I can speak fluently when it’s time to create. All great directors watch films. All great writers read constantly. All great musicians consume music. This is just my version of that habit.

Somewhere along the way (I honestly don’t remember how), I stumbled onto a service called mymind. And without exaggeration, it’s the best tool I’ve used in months.

Now, when I’m scanning Instagram, Facebook, or the wider internet and something catches my eye, I don’t screenshot it and promise myself I’ll organize it later. I save it. Typography. UX/UI. Color palettes. Poster design. Done.
It’s kind of like Pinterest, but Pinterest never worked for my brain. The flow always felt noisy, the interface cluttered. I never stuck with it. Mymind feels calmer. Intentional. Like a private space for ideas rather than a public performance of taste.

Between the mobile app and the Chrome extension, I can capture anything: social posts, websites, articles, in a single click. And over time, the tool starts to learn how I think. It suggests tags. It recognizes patterns. As I save, I can add new categories or reinforce existing ones, slowly teaching the system my design vocabulary.

Less friction. Less chaos. More creation.
And when the insomnia hits?
At least something useful comes out of it.