SEMA Association

SEMA Association

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The Specialty Equipment Market Association (SEMA) trade association consists of a diverse group of aftermarket manufacturers, distributors, retailers and more!

06/09/2026

SEMA has announced the results of its latest Board of Directors election.

Congratulations to the newly elected board members who will help guide the future of the automotive aftermarket industry.

Learn more: https://brnw.ch/21x3ds5

06/08/2026

🚗 The Industry Cup Challenge is back for 2026, and SEMA members are invited to join the action for a good cause!

The SEMA Leaders and Legends Gala takes place Friday, July 24 in Newport Beach, California, where companies will go head-to-head in pinewood derby races while supporting SEMA Cares and its charity partners.

Why participate?
🏁 Rally your team and represent your segment of the industry
🤝 Connect with fellow aftermarket professionals in a fun, relaxed setting
🏆 Compete for the Industry Cup Challenge trophy
❤️ Help support children and families in need through SEMA Cares

Can’t attend in person? A SEMA Cares volunteer can race your company’s car on your behalf so you can still be part of the action.

👉Sponsor a pinewood car: https://brnw.ch/21x3bEh

06/07/2026

Don’t miss out—join us live. 🎥
Register now for this upcoming webinar and get the insights, strategies, and industry updates you need to stay ahead.

Save your spot today: ⬇️
🔗https://brnw.ch/21x39Ym

06/06/2026

Get hands-on with what’s next 🔧

Join us at SEMA Garage (Diamond Bar) for an exclusive dual Mazda measuring session featuring the all-new 2026 CX-5 + CX-50.

📏 Develop new accessory concepts
🤝 Connect with Mazda experts onsite
📅 June 18
🔗 https://brnw.ch/21x392W

06/05/2026

Need the green light to attend the 2026 SEMA Show? We’ve got you covered. ✅

Here’s a quick, 5-minute case you can share with your boss—highlighting the ROI, connections, and industry insights you won’t want to miss.

Make your pitch (and start planning): ⬇️

🔗 https://brnw.ch/21x38aP

SEMA’s Nearly Sold Out, and It’s Only May 06/04/2026

SEMA’s Nearly Sold Out, and It’s Only May Automakers, builders and aftermarket suppliers have already claimed most of the Las Vegas Convention Center ahead of the November 3-6 show.

06/04/2026

Access expanded, opportunities unlocked.

A new federal action removes restrictions on public lands—opening the door for recreation, access, and the automotive community to explore more of the outdoors.

Read what it means for enthusiasts and the industry: ⬇️
🔗 https://brnw.ch/21x35RA

06/03/2026

Join us for the 2026 SEMA Industry Honors at the stunning Fontainebleau Las Vegas—an evening dedicated to celebrating the people and stories driving our industry forward.

📍 BleauLive Theater, Las Vegas
📅 Thursday, November 5, 2026
🎟️ Tickets: $50 (hors d’oeuvres + open bar included) https://brnw.ch/21x34xh

You won’t want to miss this night of connection and recognition.

06/02/2026

SEMA really said "hold my gear" and turned an Acura MDX Type S into a premier overlanding machine.

It’s currently road-tripping its way to the SEMA Show, with a casual stop at the Indy 500 up next. Track performance meets off-grid capability.

Would you hit a trail in this?

05/31/2026

Get hands-on with what’s next 🔧

Join us at SEMA Garage (Diamond Bar) for an exclusive dual Mazda measuring session featuring the all-new 2026 CX-5 + CX-50.

📏 Develop new accessory concepts
🤝 Connect with Mazda experts onsite
📅 June 18🔗 https://brnw.ch/21x2YLC

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Address


1575 Valley Vista Drive
Diamond Bar, CA
91765