GSTV

Gen Z is redefining the convenience store experience.

As our SVP of Insights & Analytics, Lauren Lazarus, shares in Convenience Store News Magazine, younger consumers increasingly view c-stores as places to discover new products, not just grab essentials. For brands, that makes the fuel-and-convenience-store journey a powerful moment to influence trial and purchase decisions.

Read more:

How Gen Z Is Turning Convenience Stores Into Discovery Destinations for Sweets & Snacks A session at the 2026 Sweets & Snacks Expo explored how younger consumers are seeking authentic, in-person discovery moments.

See you on the Croisette. ⛱️

The GSTV team is heading to Cannes Lions, and we're bringing a few familiar faces:
🚗 Eric Kozik, Interim President & CEO
🚙 Scott Pawloski, Chief Revenue Officer
🛻 Kristina Lutz, Chief Marketing Officer

If you're attending Cannes and want to talk media, measurement, or what's next for consumer engagement, let's find time to meet.

Summer travel season is here—and consumers are ready to hit the road. 🚗☀️

With most travelers planning to travel by car this summer, new GSTV survey insights reveal how younger audiences are approaching road trips, convenience stops, and spending along the way—creating powerful opportunities for brands to connect in moments of real-world intent and discovery.

Read more on Bagable about what’s driving Gen Z travel:

⚽Marquee sporting events, concerts, IRL meetups will drive Gen Z to hit the road this summer🎤🚗 If ever there was a summer to hit the road for a much-needed break from everyday life, it’s the summer of 2026.

Cannes is calling 🇫🇷

GSTV is headed to Cannes Lions this June, and we’re looking forward to connecting with partners, brands, agencies, and industry leaders shaping what’s next in media, attention, and commerce.

From the pump to the point of purchase, we’re excited to continue conversations around reaching consumers in real-world moments that drive action.

If you’ll be in France, let’s connect.

Retail media is evolving fast, and the conversation at Invenco RTC26 proved it.

Thanks to everyone who joined the “From Idle Screen to Income Stream: Make the Most Out of Your Assets” breakout session, where GSTV’s Dan Trotzer, EVP of Industry, joined fellow industry leaders from Shep Digital Solutions, TriggerPointMedia Inc., and Invenco to discuss how retailers can turn screens into smarter customer experiences and stronger revenue drivers.

Great conversations around loyalty integrations, forecourt media, and the growing opportunity for retailers to maximize every customer touchpoint. The future of retail media is being built in real-world moments of attention and action.

Consumers don’t move through media in a straight line, they move through moments.

As audiences become harder to reach across fragmented channels, brands need media strategies built for movement, attention, and real-world action. On-the-go video is helping marketers meet consumers where those moments happen.

Read more in Cynopsis Media featuring insights from GSTV’s Andrei Maglica, RVP of Client Partnerships:

Meeting Audiences in Motion: On-the-Go Video's Role in a Fragmented Media Landscape - Cynopsis Meeting Audiences in Motion: On-the-Go Video's Role in a Fragmented Media Landscape

Big ideas hit differently when great brands come together.

We had a wonderful time at Adcraft Detroit's “Interwoven: How Brand Collabs Are Changing the Game” event, connecting with industry leaders and hearing how partnerships are reshaping the marketing landscape.

Always a pleasure spending time with our incredible clients at Lincoln and Energizer and exploring what’s next for brands looking to drive deeper engagement, cultural relevance, and real-world impact.