OneMagnify

Calling all CMOs (and anyone interested in using AI in B2B marketing): You won't want to miss our upcoming webinar hosted with Data Science Connect on Thursday, June 13 at 1 p.m. ET.

Join OneMagnify's own Jonathan Prantner and Kamelia Dianati for an insightful conversation about the role AI can play in digital transformation, specifically designed for B2B use cases. Register now: https://www.onemagnify.com/insights/a-cmos-guide-to-harnessing-ai-for-digital-transformation-in-b2b-marketing?utm_source=om_insights_webinar&utm_medium=social&utm_content=cmo_guide_b2b

Calling all Salesforce Connections attendees: Don't miss our breakout session, "Loyalty Solutions for Complex B2B Markets" with OneMagnify’s Steve Farr and Adam MacDonald tomorrow at 12:30 PM CT in Chicago!

Adam and Steve will delve into how to run effective B2B loyalty programs, tackle implementation hurdles upfront, and craft scalable, Salesforce-centric solutions.

See you there!

Our next webinar is just two days away! Join us on Wednesday as we explore the many ways AI is posed to elevate customer experiences for B2B brands. You'll hear from Lauren Beckstedt, CMO at Brunswick, Amy Musolino, CMO at GE Healthcare, David Zucker, CMO at Perdue, and our own Chief Analytics Officer Jonathan Prantner, who will share strategies for success, future trends in AI, and more.

Register now: https://www.onemagnify.com/insights/the-ai-cmo-elevating-b2b-customer-experiences-with-ai?utm_source=om_insights_webinar&utm_medium=social&utm_content=the_ai_cmo

Join us Wednesday, May 22 at 1 p.m. ET for our latest webinar, hosted with Data Science Connect, "The AI CMO: Elevating B2B Customer Experiences with AI."

OneMagnify Chief Analytics Officer Jonathan Prantner will join Lauren Beckstedt, CMO at Brunswick, David Zucker, Chief Marketing Officer at Perdue,
and Amy Musolino, CMO at GE Healthcare, for an insightful conversation on:

- Strategies for enhancing customer experience
- Linking AI goals to digital transformation initiatives
- Future AI trends in B2B marketing

It's a one-hour session you won't want to miss. Register now: https://www.onemagnify.com/insights/the-ai-cmo-elevating-b2b-customer-experiences-with-ai?utm_source=om_insights_webinar&utm_medium=social&utm_content=the_ai_cmo

Exciting update: OneMagnify is Chicago-bound for the Salesforce Connections Tour, where industry pros come together and delve into the latest in Salesforce's marketing, service, and commerce technology.

Come meet the OneMagnify team at booth #326, chat with our industry experts before their breakout presentation on Wednesday, May 22nd, and gain insights into how we use Salesforce technology to provide effective B2B loyalty solutions that drive brand engagement for our clients.

Analytics is an umbrella term for a set of powerful strategies for unlocking insights from data. In our latest blog, we're breaking down four key types of analytics, so you'll know which you should employ (hint: it all comes down to the question you're trying to answer.) https://www.onemagnify.com/insights/analytics-101-four-types-of-analytics?utm_source=om_insights_blog&utm_medium=social&utm_content=types_of_analytics

In a featured segment at Domopalooza's App Attack session last month, OneMagnify's Jason Harper and Catherine Hayes, with ESPN's Doug Kramon, showcased the Voice of Customer app created with Domo, Inc.'s App Studio pro-code framework.

Designed using a customized large language model to analyze customer survey comments, this application enhances ESPN customer feedback analysis beyond the traditional 5-star system, offering richer insights into customer sentiments.

Check out the captured on-stage highlight of the demo itself: https://www.domo.com/domopalooza/resources/app-attack-demo-with-espn-and-rxaone-magnify

OneMagnify's NFL Draft watch party was a huge success last week!

With Detroit hosting the draft for the first time, our office provided the perfect venue for our clients, partners, and colleagues to gather, support our local teams, and contribute to United Way's work in Southeast Michigan.

Thanks to all who joined us! We're thrilled to have fostered meaningful discussions and collaborated with EY and United Way for Southeastern Michigan for a positive community impact.

Your marketing campaigns can gather valuable data that sets the stage for improved decision-making. But many of these analyses require about two years of tagged data to be successful, so the best time to start is now.

In our new blog post, we provide concrete steps and best practices for structuring your marketing data for future success in descriptive, predictive, prescriptive, and AI-powered analytics. Check it out now: https://www.onemagnify.com/insights/how-to-structure-your-marketing-data-for-analytics?utm_source=om_insights_blog&utm_medium=social&utm_content=structuring_marketing_data

How to structure your marketing data for analytics Keep up with all the developments at OneMagnify here, and learn more about the insights that drive our work.

We were honored to be a Premium Sponsor at Domopalooza, Domo, Inc.'s annual conference that's always a can't-miss for analytics enthusiasts.

Now that we're back and rested up, we'll be sharing session recordings, thought leadership, and customer perspectives in our "Domopalooza Unwrapped" series. Stay tuned!

Enterprise businesses use an average of 120 marketing tools. Sounds like a good time to do a MarTech stack inventory.

Read our recent blog post to get tips for building a stack that helps you meet your business goals — without the bloat of unnecessary tools:

How to Build a Lean and Effective MarTech Stack in 2024 Keep up with all the developments at OneMagnify here, and learn more about the insights that drive our work.

Have you signed up for our upcoming webinar? Join us Wednesday, April 17 to learn about the latest AI-driven marketing tools.

Jeremy Sutton, Director - Marketing, Experience and AI at OneMagnify will go tool by tool, highlighting strengths, required skills, and practical use cases.

Don’t miss your chance to join peers who are ready to lead the charge in AI-driven marketing excellence. Register now: https://www.onemagnify.com/insights/ai-tools-every-marketer-should-know-about?utm_source=om_insights_webinar&utm_medium=social&utm_content=ai_tools_marketers_should_know

Professionals across many industries are embracing gen AI. But who's doing it best? Our take: marketers.

Read our recent blog post to see why, plus learn the five most popular use cases:

Why marketers are leading the generative AI charge Keep up with all the developments at OneMagnify here, and learn more about the insights that drive our work.

Which AI-powered marketing tools can drive the most value? We’ll answer that question and many others in our next webinar, “AI Tools Every Marketer Should Know About.”

Learn how to allocate your marketing budget toward these tools for maximum impact and how to integrate them into your organization’s processes.

Join us Wednesday, April 17 at 1 p.m. ET for this can’t-miss webinar, hosted by OneMagnify's Jeremy Sutton, Director - Marketing, Experience and AI.

Register now: https://www.onemagnify.com/insights/ai-tools-every-marketer-should-know-about?utm_source=om_insights_webinar&utm_medium=social&utm_content=ai_tools_marketers_should_know

We could hardly go anywhere last year without hearing buzz around AI. But this year, it's much more than hype. For marketers, AI is everywhere—and you're probably already using it. Check out our latest blog to learn more about how you can bridge the hype gap and turn AI from buzzword to business imperative: https://www.onemagnify.com/insights/bridging-the-ai-hype-gap?utm_source=om_insights_blog&utm_medium=social&utm_content=bridging_ai_hype_gap

Bridging the AI Hype Gap Keep up with all the developments at OneMagnify here, and learn more about the insights that drive our work.

AI? Machine learning? Data science? If you're trying to wrap your head around all of the latest marketing vocabulary, we're here to help. Check out our new blog post, The Marketers' AI Dictionary, for a crash course on all the terms you need to know to speak with confidence in 2024 and beyond.

https://www.onemagnify.com/insights/the-marketers-ai-dictionary?utm_source=om_insights_blog&utm_medium=social&utm_campaign=marketers_ai_dictionary

Let's talk teamwork! The next webinar in our Practical AI for Marketers program is just 2 days away.

Join us on March 27 at 1 p.m. EST for an insightful conversation about collaboration between marketing and science teams, led by Danielle Barnes, RXA@OneMagnify Senior Director, and Jenn Burns, Senior Director of Marketing at OneMagnify.

Sign up here: https://www.onemagnify.com/insights/marketers-guide-data-science-collaboration?utm_source=om_insights_webinar&utm_medium=social&utm_content=data_science_collaboration

What makes an award-winning workplace? A top-notch team. We're excited to announce that, for the third year in a row, OneMagnify has been named a Top Workplace Award Winner by USA TODAY.

We received this award based on employee reviews of our culture, company values, and management style—making this award even more special.

Thank you to the entire OneMagnify team. We're honored to work alongside a team of happy, thriving, and inspired professionals.

Marketing success is all about teamwork. Join us March 27 at 1 p.m. EST for an insightful webinar designed to prepare marketers for seamless collaboration with data science teams.

Danielle Barnes, Senior Director of Data Science, and Jenn Burns, Senior Director of Marketing at OneMagnify provide practical insights every marketer should know before their next data science initiative.

- How to identify the optimal time to leverage data science in your marketing strategy
- How to assemble or find the right data science talent for marketing objectives
- What data science initiatives look like in a marketing context
- How to choose the right data science use cases to kick-start collaboration efforts

Sign up today and get equipped with the know-how you need to find success, together: https://www.onemagnify.com/insights/marketers-guide-data-science-collaboration?utm_source=om_insights_webinar&utm_medium=social&utm_content=data_science_collaboration

Our industry expertise is taking the stage at Domopalooza, Domo, Inc.'s annual conference that is a can't-miss for anyone working in the world of AI and data.

Join us on Thursday, March 28 for a compelling in-person breakout session featuring RXA@OneMagnify's Patrick Negron, ESPN's Doug Kramon, Head of Fan Support & Customer Success, and ESPN Manager Jennifer Lien.

The session will explore how ESPN's customer care team harnesses the power of their own data to transform fan engagement, drive operational excellence, and deliver actionable insights at scale with RXA@OneMagnify and Domo.

Learn more about what will be discussed here: https://www.domo.com/domopalooza/agenda

March 8 is International Women's Day.

Today and every day, we celebrate the strength we draw from our diverse perspectives. We're grateful for the amazing women on our team whose contributions inspire change and drive progress at OneMagnify and across our industry.

Our next webinar in the Practical AI for Marketers program is just six days away. Have you signed up yet?

Join us Wednesday, February 28 at 1 p.m. EST for AI Foundations for Marketers. In this 45-minute live session, our Chief Analytics Officer Jonathan Prantner will give you a crash course in the basics of AI and its use cases in marketing. Sign up here: https://www.onemagnify.com/insights/ai-foundations-for-marketers?utm_source=om_insights_webinar&utm_medium=social&utm_content=ai_foundations_marketers

Our Chief Analytics Officer Jonathan Prantner discussed the many faces of AI and their impact on the mobility sector and beyond at the MICHauto Summit, and a recording of his talk is now available.

Watch for a breakdown of machine learning, computer vision, generative AI, and the advancements still on the horizon: https://www.onemagnify.com/insights/2023-michauto-summit?utm_source=om_insights_events&utm_medium=social&utm_content=michauto_summit

Our second webinar in our Practical AI for Marketers program is just around the corner! Join us Wednesday, February 28 at 1 p.m. EST for AI Foundations for Marketers.

In just 45 minutes, our Chief Analytics Officer Jonathan Prantner will equip you with a basic understanding of AI, provide ideas on how to put it into action in marketing and host an informative Q&A. Sign up here: https://www.onemagnify.com/insights/ai-foundations-for-marketers?utm_source=om_insights_webinar&utm_medium=social&utm_content=ai_foundations_marketers

Good news: Our second webinar in our new Practical AI for Marketers Program is coming up soon. While you wait, you can watch a recording of our most recent webinar, "Data-Driven Decisions Are Both Science and Art. Here's How to Strike the Balance."

Whether you missed it live or want to watch it again, this 30-minute session is a can't-miss for anyone looking to create a culture that embraces AI and data science, as well as human insight.

Watch here: https://www.onemagnify.com/insights/data-driven-decisions-are-both-science-and-art-heres-how-to-strike-the-balance?utm_source=om_insights_webinar&utm_medium=social&utm_content=data_driven_decisions_recap

AI was the buzziest of buzzwords in 2023. But how should marketers actually put artificial intelligence to work this year? Join us throughout 2024 for our Practical AI for Marketers Program, where we'll answer that question and many more. We'll have webinars, blog posts, informational guides and more.

Can't wait? Learn more about the program in our latest blog:

Introducing our Practical AI for Marketers Program Keep up with all the developments at OneMagnify here, and learn more about the insights that drive our work.

We are excited to welcome Bill Neblock as our new CFO at OneMagnify.

With 25+ years of successful business leadership, Bill brings extensive finance and operations management expertise. He has held leadership positions at MarketCast and Omnicom Media Group across Resolution Media, Accuen Media, and PHD Media.

Bill's proven track record and comprehensive understanding of the digital marketing landscape make him the perfect fit to drive our ambitious organic and acquisitive growth strategy. With our growth trajectory supported by leading private equity firm Crestview Partners, we are confident in Bill's ability to play a pivotal role in our continued success.

See the full announcement from Martech360 here: https://martech360.com/marketing-automation/onemagnify-appoints-bill-neblock-as-chief-financial-officer/

Congratulations, Lisa!

Our very own Lisa Scott was included in Delaware Business Times' inaugural Delaware 222 List.

Recognized as one of the most impactful business leaders in the state, Lisa's influence and dedication have not only been a driving force behind supporting our customers in Delaware, but also helping guide our clients build stronger brands around the world.

We're proud of Lisa's achievement and all that she brings to our team.

It's not too late to sign up. Join OneMagnify and Domo, Inc. tomorrow for our first webinar of 2024 and learn all about building data-driven cultures. It's a can't-miss for marketers and only 30 minutes. Register at: https://www.onemagnify.com/insights/data-driven-decisions-are-both-science-and-art-heres-how-to-strike-the-balance?utm_source=om_insights_webinar&utm_medium=social&utm_content=data_driven_decisions

How do we build data-driven cultures? Join Kristie Rowley, Domo, Inc.'s Director of AI Labs, and Jason Harper, founder of RXA and Managing Director of RXA@OneMagnify for our first webinar of 2024 and get your questions answered in real time. Register at: https://www.onemagnify.com/insights/data-driven-decisions-are-both-science-and-art-heres-how-to-strike-the-balance?utm_source=om_insights_webinar&utm_medium=social&utm_content=data_driven_decisions