Cocoa Creative Agency

We recently talked with our Head of Digital Content about the best ways to go about working with clients to ensure success and happiness. It’s not always easy but figuring how ways to ensure client success and happiness is vital to the continuation of your business. What other ways do you help create a positive client relationship?

Here’s a question we get all the time! Its important to get to know your clients in order to adequately meet all their needs. How do you get to know your clients?

Want to know some of your top tips and strategies when working with a client to improve their social media presence? Check out these top three tips!

Knowing what a pain point is and how to solve it is crucial to finding the right niche and relating to a specific audience. For example, at Cocoa Creative, we work on solving creative pain points. Don’t know how to create a striking video production related to an event your business just hosted? Don’t know how to design an eye-catching, easy-to-understand logo? We got you.
How do you stand out amongst other companies? Is it your work in the non-profit world? Do you produce a desired lifestyle or business outcome? How do your values stack against others? At Cocoa Creative, we take a stand to uplift other Black-owned businesses, and we prioritize events or organizations that do the same.
Yet, knowing how you make your client’s lives easier is also important. Do you cut back on time or do the research for your clients?

Know your business identity and how to market it!

How are you making your business or brand stand out? it’s easy to replicate what other people or businesses are doing. Yet, when we do those same things, we may not get the same reaction because our followers have already seen it. We need to figure out a way to stay connected and engaged with our audience without copying other peoples work. Where do you find inspiration?

Todays Black Woman in History: Barbara Jordan, the first African American elected to the Texas Senate. In 1994, Bill Clinton awarded her to the Presidential Medal of Freedom, the country’s highest civilian honor.

As we continue to reflect on our journey, especially since the beginning of the year, here are a few things that we’ve learned. We wanted to share these moment of growth with you to inspire you to reflect and grow while also being vulnerable to create a strong community bond. What’s something you’ve learned?

Todays Black Creative in Women’s History: Augusta Savage

Savage was an influential sculptor during the Harlem Renaissance, after repeatedly being told she could never be a successful artist. Her work appeared in the infamous New York Worlds Fair. She fought against financial limitations and sociocultural barriers to create work that is still important to today’s art world.

OK- why is this year flying by?! It’s already March, and we are so excited for everything that is coming up this month 😎 Can’t wait to share our events, projects, business work, and community impact. What’s something you want to see?

Todays (last) Black Creative:

Clemens is famously known for his vegan leather shopping bag, seen all over social media. The brand focuses on accessibility with exclusivity in mind. He’s been designing since 18, but has been seemingly so successful.

Does your website, marketing, and social media adequately use videos? Understanding the importance of videos in terms of brand awareness is key. We are here to help guide you through crucial video production and video ideas. How do you envision this next step?

Today’s Black Creative:

As an award winning graphic designer and artist, Smith showcases her Afro-Latinx heritage through multi-disciplinary projects. She takes pride in using bright colors and aims to amplify stories surrounding social justice and underrepresented communities in her work.

We recently shared our favorite website development softwares, but we also wanted to share a way we’ve learned from past mistakes. It’s a daily reminder to remember to predict challenges and remember to problem solve. It’s a reminder to also learn from mistakes and admit when a process needs to change. How do you overcome challenges?