Lessing-Flynn

Since 1921, Ritchie Automatic Waterers has been a trusted partner to farmers and ranchers – delivering reliable, automatic watering solutions that keep livestock healthy, hydrated, and thriving. That kind of dependability is at the heart of every successful operation and Ritchie has spent generations earning it.

Being able to empower and share Ritchie's purpose and products is rewarding for our team, and we are proud to help them keep doing what they do best.

Members of the LF leadership team were proud to attend Iowa's premier business conference, connecting with the state's top leaders, exchanging bold ideas and learning from some of the best in the business.

A special spotlight on our own Shannon Hughes, VP of Digital & Media Strategy, who delivered a session that hits close to home for any marketer focused on growth: "From Clicks to Clarity: Using Analytics to Gauge Brand Momentum & Search Visibility".

At LF, we help purpose-driven brands compel people to action. And that's why Ellie recommends The Power of Habit by Charles Duhigg for anyone in strategy, marketing or brand-building.

The book breaks down how habits are formed (and changed) using the cue, routine, reward framework. Using real-life examples from major brands to social movements, The Power of Habit reinforces the belief that behavior change starts with understanding people, not just messaging.

Storytelling is pretty much our favorite thing. And while there are so many ways to do it, video has a special place in our hearts. That’s why earning two Telly Awards for our clients means so much.

🥇 GOLD — Vermeer x XIT Communications
Commercials & Marketing → Online Commercials, B2B

🥉 Bronze — ARAG Member Welcome
Non-Broadcast, Explainer

Introducing Jessica Lew as our 2026 summer intern! Jessica studies PR and graphic design at Drake and is excited about getting hands on marketing experience at an agency. Additionally, Jessica loves hiking and camping, and earlier this year she had a micro-internship in Ghana. Welcome to the team Jessica!

Lessing-Flynn's VP of Digital & Media Strategy, Shannon Hughes, is hosting a workshop — From Clicks to Clarity: Using Analytics to Gauge Brand Momentum & Search Visibility — on June 3.

There's still time to register for ABI's 2026 Taking Care of Business Annual Conference. Join Shannon and more than 500 other Iowa business leaders for a great opportunity to network and gain valuable insights you can apply to your business.