Grassroots California
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Grassroots California: It's a Movement! It was our vision to create a company that gives back to the communities we live in and around the globe. Let us know!
Grassroots California™ is a progressive clothing line that makes quality merchandise at affordable prices and donates a percentage of its proceeds on every purchase. Know a movement grassroots should donate to? [email protected]
Instagram: Grassroots California
On a lot, far, far away... 🌌✨
We are bringing maximum comfort to the lot with the brand new Wookie Sherpa Set! Keeping you cozy from head to toe, whether you are lounging at home or layering up for festival nights.
🚨10% OFF BUNDLE DEAL: Add all three items to your cart from the product page to automatically unlock 10% off the full set!
You already know how this one lands. Limited Run. Tap the link in our bio to secure your size right now! 👇
06/17/2026
We just unlocked two incredibly special pieces on the site today, alongside a massive summer bogo!
First up: Vincent Gordon Bicycle Day Cat. A counterculture tribute featuring Gordon’s iconic Cat mid journey on a royal blue crown and caramel brown flat brim. Strictly limited.
Next up! The Cali Green 501. The bear that put Grassroots on the map is back, rebuilt on the new 501 silhouette. With its grass green canvas and earthy tones, we are paying tribute to our Roots.
😎 BONUS: We are currently running a BUY ONE GET ONE FREE sale on all TMBR sunglasses!
Tap the link in our bio to gear up and grab your free shades! 🏃♂️
KNICKS IN 5! 🏆🗽
New York brought home the championship, and we’re still celebrating with the Knickelbags 501 Snapback!
Lock it in right now for only $9.99 down. This is your last chance to secure the bag! Hit the link before the clock runs out on this drop🏃♂️🏀
06/14/2026
Proud dad moment. Shoutouts to our good friends sunsquabi for having us out at there show last night for my first opportunity to vend with my daughter. She sold all the hats we brought of her first design. Seeing her interact with our community and people rocking her design was magic to my eyes. You guys rock 🤘! Still a few more kids and adult Paw Mountain hats on our website. I freaking love you guys!
The line that sells out every single time is officially back! 🐝🔥
Introducing the next iteration of the iconic THC Bee collection. This is the kind of artwork that reads as pure design to most, but says absolutely everything to the right people.
🟤 THC Bee Tan 501 Snapback: Built on our 501 silhouette. Tan canvas with army green embroidery, an amber satin liner, 710 seam taping, and our signature stash pocket.
⚫ THC Bee Black Aqua Snapback: Blacked out and structured for those who want the reference to sit a little quieter. Complete with a satin liner and stash pocket.
The THC Bee line has never made it past a single drop, and you already know how this ends. Limited run. No restocks. Hit the link in our bio to secure yours before they are gone forever! 💨
06/02/2026
The SCamp that never was 🏕️🎡🥲
Summer Camp Music Festival has been a cornerstone for us for so many years. We’ve attended, we’ve collaborated, and we’ve celebrated with this community through the mud, the dust, and the magic.
When we designed the gear for the 25th anniversary, we poured all that history into the collection. It might be the SCamp that never was, but the memories and the community are as real as ever.
We are releasing the 2026 Summer Camp line today to pay tribute to a legendary run. Keep the spirit alive, represent the roots, and wear it with pride.
Hit the link in our bio to grab a piece of history. 🌲🎶
TWO MASSIVE DROPS. ONE INSANE WEEK. 🌀🦋
We just unlocked two brand new visionary additions to the lineup from heavy hitters and
🦄 The John Speaker Unicorn 501 Snapback: Electric pink, teal, orange, and gold embroidery wrap the front panels in Speaker’s signature psychedelic frequency. It’s a creature existing somewhere between myth and fever dream, grounded by a breathable white mesh back. Built for the long haul.
🌙 The Mugwort Moon Moth Snapback: A sprawling embroidered moth on a soft, saturated pink/purple-dyed base. Complete with a crescent moon crown, delicate side panel hits, and a mind-bending sublimated cosmic galaxy liner hidden inside. Every single detail earned its place.
Two completely different frequencies. Which one are you adding to the collection? Hit the link in our bio to secure yours before they’re gone! 💨
05/28/2026
A massive restock just hit the site, by popular demand the legendary Humming Dragon is officially back! 🐉✨
visionary pieces are some of the most highly requested drops we do, these restocks are rare never sit on the shelves for long. If you’ve been waiting to secure your size or complete your collection, this is your moment.
Tap the link in our bio to shop the restock right now before they disappear back into the vault! 💨
The Goat Cub has officially landed⚾️⚾️
We are hyped to drop the newest addition to our Sports Collection: the VG Goat Cub 501 Snapback. Equal parts mischief and menace, the Goat Cub is paying homage to Chicago, a city GRC has some deep Roots in.
This new collab with heavy hitter is built on our entirely new 501 silhouette with full embroidered detail on a royal blue crown, featuring thatsignature Gordon linework with contrast red stitching that pops.
This is a strictly limited run. Once it’s gone, it’s gone forever. Hit the link in our bio to cop yours before they disappear! 💨
05/24/2026
Summer is officially here, Sprout Fam! ☀️🏕️
Enjoy 25% OFF SITEWIDE all weekend long!
To kick off the long weekend and the start of festival season, we are throwing a massive Memorial Day Sale. Whether you are hitting the lot, packing the camper, or just kicking it locally, it’s time to get your gear right for the summer.
Stock up on fresh hats, grab those layers for the late-night sets, and get your festival fits locked in. Tap the link in our bio to shop the sale before your size is gone! 🏃♂️💨
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Address
2550 W 2nd Avenue, Unit 104
Denver, CO
80204
Opening Hours
| Monday | 10am - 4pm |
| Tuesday | 10am - 4pm |
| Wednesday | 10am - 4pm |
| Thursday | 10am - 4pm |
| Friday | 10am - 4pm |
| Saturday | 12pm - 4pm |