Alterian

Alterian Journey Insight gives you the insights you need to meet your business goals.

📖 Read the guide on journey intelligence: https://www.alterian.com/articles/new-era-journey-intelligence

✅ Sign up for your FREE Journey Insight account: https://insight.alterian.com/signup

Adobe and Databricks recently made exciting announcements, continuing an industry-wide trend of AI advancement in marketing and customer experience.

Still, each of these platforms is ultimately constrained by one thing—and it's exactly what we developed Journey Insight to address.

⬇️ Check out these thoughts from our CEO, Bob Hale:
https://www.alterian.com/articles/ai-arms-race-customer-experience-gap

Most of the customer journey shaping your outcomes is happening outside of your channels and campaigns, therefore outside of your analytics tools.

This is the journey visibility gap—and it’s where marketing performance is increasingly won or lost.

Learn more and get our tips to adapt your marketing strategy: https://www.alterian.com/articles/customer-journey-visibility-in-the-age-of-ai

Right now, we're collectively very good at optimizing what we can already measure. We're investing heavily in AI that acts faster on known data, connects more systems, and closes the gap between insight and action.

All of that is genuinely valuable. And none of it answers the most important competitive question:

What's shaping customer decisions before they ever enter your funnel—or after they leave it?

Their decision was made somewhere your analytics tools couldn't see—shaped by dynamics you weren't tracking, in a journey your AI never had access to.

Journey Insight was built to change that.

What part of the journey are you still not seeing? → https://www.alterian.com/articles/ai-arms-race-customer-experience-gap 👀

Your stack is getting more powerful every year. Better AI, faster ex*****on, more connected data. Real progress.

But there's one constraint no platform in the industry has solved: every tool can only work with the data it can access.

⚠️ The problem? The data you can see represents less than 30% of your customers' actual decision journey.

The other 70%+ happens before the click, before the visit, before a record exists anywhere in your ecosystem.

Swipe to see the gap—and the intelligence layer built to fill it.

➡️ Read our latest post to learn more: https://www.alterian.com/articles/ai-arms-race-customer-experience-gap

Your funnel only captures a fraction of where customer decisions actually happen—and AI is making the invisible majority even harder to reach.

Here are 4 practical steps to close the visibility gap and build a marketing strategy that reflects how people really buy in 2026.

Link in the first comment 👇

Gaining a Competitive Advantage Through Cost-Effective Journey Orchestration Here’s your guide to reducing costs and increasing revenue through effective customer journey orchestration.

Alterian is a top customer journey analytics software tool, alongside the likes of Adobe and Salesforce.

Customer Journey Analytics Software Market Size 2018 Top Tools Vendors (Adobe, Woopra, Salesforce, Pointillist, Flockrush, Verint, Indicative, CloudCherry, Cooladata, UXPressia, Alterian, Auryc), Segmented by (SMEs, Large Enterprises), By Product... Press release - Decision Market Reports - Customer Journey Analytics Software Market Size 2018 Top Tools Vendors (Adobe, Woopra, Salesforce, Pointillist, Flockrush, Verint, Indicative, CloudCherry, Cooladata, UXPressia, Alterian, Auryc), Segmented by (SMEs, Large Enterprises), By Product Type (On -....

It's time to move on.

Customer Journey Maps Don't Work Anymore... So Upgrade Them If we can’t control people with customer journey maps, let’s stop trying to. Let's focus on truly knowing them at all times, regardless of time and place.

Can you connect your traditional and digital messaging for a consistent customer experience?

5 Ways Online and Offline Customer Experiences are Coming Together in 2018 The article talks about the 5 top ways marketers are bringing together online and offline customer experiences in 2018 to ensure improved customer journey and enhanced marketing ROI.