Norton Creative
Helping leadership bring clarity to their vision through messaging, design, and digital strategy.
08/18/2022
P R O J E C T H I G H L I G H T / /
Kate Wills Photography is a traveling wedding and elopement photographer based in New York City.
She wanted a new brand and website (https://katewillsphoto.com) that captured her uniqueness as a creative, but was also elegant, luxurious, and timeless.
We loved working on this project with Kate and partnering with the incredibly talented Marie Dufour Creative on the branding.
07/11/2022
P R O J E C T H I G H L I G H T / /
Leadership Pathway knows that the Church is facing a leadership problem. Most churches do not have consistent and sustainable ways to develop future, qualified leaders. They're out to create a sustainable pipeline of leaders by finding, supporting, and developing leaders through church residency programs.
We've been partnering with Lp to help with their design, social strategy, and email marketing.
Learn more about what they do at https://leadershippathway.org
06/20/2022
N E W S W A G / /
New Flagstaff Creative stickers just arrived! Want one? Shoot us a DM and we’ll see what we can do 😉
06/15/2022
P R O J E C T H I G H L I G H T / /
It was an honor to help kick off this brand new podcast from Barna Group with Glenn Packiam. The podcast just wrapped up Season 1 with its tenth episode this week. We were able to provide branding for the podcast, weekly promotional assets, and weekly podcast episode editing.
This is a great resource for anyone serving in ministry. Check out the podcast at: https://www.barna.com/resilient-pastor-podcast/
05/09/2022
Let your organization or business be known for what you're FOR rather than what you're against.
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Here's some great resources on this topic:
"FOR" by Jeff Henderson: https://www.amazon.com/Know-What-Youre-Growth-Strategy/dp/0310356318/ref=sr_1_2?keywords=for+jeff+henderson&qid=1652134818&sprefix=for+Jeff+h%2Caps%2C123&sr=8-2
"Be Known for Something" by Mark MacDonald: https://www.amazon.com/Known-Something-Reconnect-Revitalizing-Reputation/dp/1940024986/ref=sr_1_2?keywords=be+known+for+something&qid=1652134878&sprefix=be+known+for+%2Caps%2C117&sr=8-2
04/11/2022
Your website is your most important marketing tool. How do you know it’s time for a refresh?
- It’s not responsive (it doesn’t look or respond great on both desktop and mobile devices)
- The fonts, colors, layout, and imagery are dated and tired
- It doesn’t accurately reflect your brand
- It’s not helping you grow your business or organization
- You don’t like it
03/30/2022
It’s not just a pretty word mark or logo.
· It’s what makes a memorable impression on people
· It sets you apart from your competition
· It communicates a promise from your organization or business
03/22/2022
A good church communications strategy...
1. Recognizes that each communications channel (social, email, your website) should be used strategically to target different people.
2. Understands how to communicate to the different
audiences you’re trying to reach:
- Identify the best Voice and Tone in your copywriting
- Use appropriate Graphic Design, Layout, and Colors
3. Results in people taking next steps at your church and in their faith journey. Everyone has a next step they can take no matter how long they’ve been attending.
It can be the difference between success and failure for a church or organization.
Need help? 👉 https://flagstaffcreativegroup.com/contact
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Denver, CO